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Fashion War

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Fashion War
Official poster
Also known asTrendsetter
潮流教主
GenreDrama
Fashion
Office Polictics
Created byHong Kong Television Broadcasts Limited
Written byBenny Wong
Mak Sai-lung
Kwok Yat-choi
Yim Lai-wah
Yeung Suet-yee
StarringMoses Chan
Him Law
Sisley Choi
Ali Lee
Joel Chan
Vivien Yeo
Koni Lui
Jeannie Chan
Hanjin Tan
Leanne Li
Theme music composerDamon Chui
Opening themeTrend (潮流)
Country of originHong Kong
Original languagesCantonese
Mandarin
No. of episodes20l
Production
Executive producerCatherine Tsang
ProducerDave Fong
Production locationHong Kong
EditorBenny Wong
Camera setupMulti camera
Running time45 minutes
Production companyTVB
Original release
NetworkTVB Jade
Release29 February (2016-02-29) –
20 March 2016 (2016-03-20)
Fashion War
Chinese潮流教主
Literal meaning"Trendsetter"
Transcriptions
Standard Mandarin
Hanyu PinyinCháoliú Jiàozhǔ
Yue: Cantonese
Yale RomanizationChìuhlàuh Gāaujyú
JyutpingCiu4lau4 Gaau1zyu2
IPA[tsʰiːṷ.lɐ̭u káːu.tsy̌ː]

Fashion War (Chinese: 潮流教主; Cantonese Yale: Chìuhlàuh Gāaujyú; literally "Trendsetter") is a 2016 Hong Kong television drama created and produced by TVB, starring Moses Chan, Him Law and Sisley Choi as the main leads. It premiered on Hong Kong's TVB Jade and Malaysia's Astro On Demand on February 29, 2016 airing Monday through Sunday during its 9:30-10:30 pm timeslot and concluding March 20, 2016 with a total of 20 episodes.[1] The show's producer is Dave Fong, and the head writer is Benny Wong. Filming took place from April to July 2015 on location in Hong Kong.

The drama centered around the office politics of a fictional high fashion magazine in Hong Kong. It also shows the darker gritty side of the fashion industry. It mainly follows the fashion exploits of magazine editor Ip Long (Moses Chan) and his protege, Yannes Cheung (Sisley Choi). Moses Chan's character Ip Long, was modeled after Vogue magazine chief editor Anna Wintour and designer Karl Lagerfeld.[2]

Synopsis

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MODES fashion magazine editor-in-chief Ip Long (Moses Chan) is feared and hated by industry peers and colleagues because of his ruthless attitude. According to him, his opinion and decision is the only one that matters. With the power he welds he forces fashion companies to only exclusively advertise with MODES or else he will not feature them in the magazine. When fashion enthuses, blogger and dress maker Yannes Cheung (Sisley Choi), interviews and gets hired at MODES he has her disqualified for the position because of the counterfeit designer handbag she is carrying. Later he sees her talent when he notices the editor board she had rearranged during her interview but still refuses to hire her.

When rival fashion magazine GINA starts emerging as a heated competitor, Long decides to hire scandalized socialite Vincy Kei (Ali Lee) who was suggested to him earlier by MODES publisher executive Man, as head of the Advertising Department to bring publicity to MODES. Vincy a head strong women who doesn't like to be looked down upon however is not happy when Long has her portray herself to the public as a sad victim of her husband's abandonment.

Ip Long becomes scandal ridden when a photograph posted on Yannes's blog shows him with a counterfeit designer luggage. Vincy who sides with Man, use the scandal to turn employees at MODES against Long in order to oust him. When Yannes is sued by Long because of her blog posting she heads to MODES head office to personally apologize to him. Long refuses to accept her apology and tells her he will proceed with his lawsuit. However the lawsuit was a publicity stunt by Long to bring attention to Yannes who he had intentions of hiring after seeing her editorial board and her passion for the magazine.

Vincy and Man finds another opportunity for Long's downfall, when Long refuses to include newly signed advertisement accounts in the upcoming issue that Vincy got for MODES. Instead Long chooses to promote an untalented mainland designer in a multi page spotlight article. Man and Vincy sets up a board of directors meeting and accuses Long of using the magazine to promote the untalented designer for his own personal gain. However Long explains his reasons to the board of directors letting them know that the untalented designer has a powerful sponsor that will help tap MODES into the Mainland market. Vincy and Man tries to downplay their accusation as an misunderstanding but Long sternly confronts Vincy and puts her in her place. Long comments further intensifies Vincy's hatred for him and she starts recruiting staff from the editorial department to betray Long. This ensues a power struggle between Long and Vincy at MODES.

Cast

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MODES Fashion Magazine

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Editorial Department
Chief Editor of MODES magazine. Employees at MODES call him "Mentor" (教主). He is cutthroat and ruthless who refuses to yield to others. When Vincy Kei is brought into the magazine as the new head of the advertisement department he has a power struggle with her for control of the magazine.
Editor at MODES and Ip Long's right hand person. She was one of Ip Long's trusted underlings until she tries to betray him by siding with Man Ci.
  • Him Law as Francis Fan Kwok-pong (范國邦)
A male model with a tarnished image due to an affair with a married actress. His manager Martha Man freezes his modeling work by transferring him to MODES editorial department as an editor where he really does nothing. Yannes Cheung is put under his supervision when she is hired at MODES.
Editor at MODES who thinks she is heiress apparent to the chief editor position because her father Tsui Wai is a board member of MODES parent company. Due to her having her father protect her job she likes to spread office politics pitting co-workers against each other, especially to Zoe Cheng.
Editor at MODES. She lets Ada Tsui's office politic gossip get to her which made her jealous of Yannes Cheung whom she sabotages and frames her for leaked info of upcoming MODES issues.
Newly hired assistant editor. A fashion blogger and dress maker who sells one off custom designs to online customers. Ip Long hires her because he sees that she has as much passion in MODES as he does.
An assistant editor who works under Ada. She becomes fast friends with Yannes Cheung and is the only one that helps her at work, however she has a hidden selfish and vindictive streak that leads her to impulsively harm others and herself without thinking through the consequences.
An assistant editor who works under Zoe Cheng.
Advertising Department
  • Ali Lee as Vincy Kei Wan-wan (紀芸芸)
The newly hired head of advertisement at MODES. A scandal hit socialite who was abandoned by her husband. She is a head strong person who doesn't like to be looked down upon.
Trend Forecast Department
Ip Long's friend and head of the Trend department. His department really does nothing besides siding with Ip Long in MODES power struggle.
Social Media Department
Head of MODES social media department. Her department manages MODES website. She is pulled into the middle of Ip Long and Vincy's power struggle.
Photoshoot Department
MODES fashion stylist who has been with the magazine since it was first started. He doesn't like to gossip as he is aware of work personalities at the magazine.
  • Eric Li as Szeto King-han (司徒敬恆)
Main photographer at MODES. Model Phoebe Sam's boyfriend.
Szeto King-han’s assistant. He is in charge of videography at MODES.

Beauty Model Agency

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Former MODES model and current owner of Beauty Model Agency.
A model that is constantly used by MODES and Szeto King-han's girlfriend.

HRG publishing group

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An executive at the parent company that publishes MODES. Unhappy with Ip Long's power hold of MODES he brings in Vincy Kei to help oust Long. He does not care about the quality of MODES only profits.
Head board member of the company that publishes MODES.
A board member at the company that publishes MODES. Ada Tsui's father.

GINA Fashion Magazine

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  • Koni Lui as Zita Hung Sze-ting (洪詩婷)
A former editor at MODES who is now chief editor at GINA magazine.

Extended cast

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  • C-Kwan as Lai Tse-chuen (黎志全)
Yannes's friend who has a shop in Sham Shui Po that sells counterfeit designer bags.
Brand director of a fashion company that is forced by Ip Long into signing an exclusive advertisement contract with MODES.

Development and production

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  • Patrick Tang and Katy Kung were offered roles in the drama to play a couple in a love triangle, but both declined due to their past real-life relationship to avoid awkwardness.[3] Jeannie Chan was then cast in the role originally offered to Katy Kung and Eric Li was cast in the role originally offered Patrick Tang.
  • The costume fitting ceremony was held on April 20, 2015 12:30 pm at Tseung Kwan O TVB City Studio One Common Room.[4]
  • The blessing ceremony was held on June 4, 2015 at Tseung Kwan O TVB City Studio.[5]
  • Filming took place from April till July 2015, entirely on location in Hong Kong. Major locations used included The ONE shopping center in Tsim Sha Tsui, Kowloon. The newly completed Rykadan Capital Tower located in Kwun Tong, Hong Kong served as MODES office building exterior and lobby.[citation needed]
  • Ali Lee gains huge popularity with female fans through the drama.[6]
  • The drama is Koni Liu's return to acting since taking an extended break after having her son.
  • A promo image of Fashion War was featured in TVB's 2016 calendar for the month of January.[7]

Viewership ratings

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Timeslot (HKT) # Day(s) Week Episode(s) Average points Peaking points
Mon - Sun
(9:30-10:30 pm)
21:30–22:30 		1 Mon - Fri 29 Feb - 04 Mar 2016 1 — 5 24 26
Sat 05 Mar 2016 6 20 --
Sun 06 Mar 2016 7 -- --
2 Mon - Fri 07 - 11 Mar 2016 8 — 12 26 27
Sat 12 Mar 2016 13 22 --
Sun 13 Mar 2016 14
3 Mon - Fri 14 - 18 Mar 2016 15 — 19
Sun 20 Mar 2016 20
Total average

March 19, 2016: No episode broadcast due to airing 2016 Hong Kong Film Awards.

International broadcast

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Network Country Airing date Timeslot
Astro On Demand  Malaysia February 29, 2016 Monday – Sunday 9:30 – 10:30 pm
8TV January 12, 2018 Monday – Friday 7:00 – 8:00 pm
TVBJ  Australia March 1, 2016 Monday – Friday 8:15 – 9:15 am
Saturday – Sunday 9:00 – 10:00 pm
TVB First  Singapore February 29, 2016 Monday – Sunday 9:30 – 10:30 pm
Starhub TV June 15, 2016 Monday – Sunday 9:00 – 10:00 pm

Awards and nominations

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Year Ceremony Category Nominee Result
2016 StarHub TVB Awards[8] My Favourite TVB Drama Fashion War Nominated
My Favourite TVB Actress Sisley Choi Nominated
My Favourite TVB Actor Moses Chan Nominated
My Favourite TVB Female TV Character Sisley Choi Nominated
My Favourite TVB Male TV Character Moses Chan Won

References

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  1. ^ TVB新劇《潮流教主》劇情介紹（1﹣20集大結局） (in Chinese) Retrieved Feb 26, 2016
  2. ^ [1] Moses Chan called himself as the 'hairy crab'?. Retrieved Mar 3, 2016
  3. ^ [2] 拒TVB翻炒與龔嘉欣舊情 鄧健泓推劇被罰延合約 (in Chinese). Retrieved Feb 26, 2016
  4. ^ [3] 《潮流教主》 "Trendsetter" Costume Fitting. Retrieved Feb 26, 2016
  5. ^ [4] Moses Chan was surprised TVB did not renew contract with Bobby Au Yeung. Retrieved Mar 3, 2016
  6. ^ [5] Ali Lee Gains Fangirls from TVB's "Fashion War"
  7. ^ [6] TVB Releases 2016 Calendar and Teases Upcoming Dramas. Retrieved Feb 26, 2016
  8. ^ [7] Archived 2016-09-15 at the Wayback Machine StarHub TVB Awards 2016 Nominations. Retrieved September 10, 2016
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