Evolve (WWE brand)
| Product type | Professional wrestling Sports entertainment |
|---|---|
| Owner | WWE |
| Produced by | Paul "Triple H" Levesque Gabe Sapolsky Shawn Michaels |
| Country | United States |
| Introduced | March 5, 2025 |
| Related brands | Raw SmackDown NXT |
| Tagline | First, a prospect is ID'd. Then they EVOLVE. (2025–present)[1] |
| Predecessor: Evolve | |
Evolve is a brand of the American professional wrestling promotion WWE that launched on March 5, 2025. Brands are divisions of WWE's roster where wrestlers are assigned to perform on a weekly basis when a brand extension is in effect. Wrestlers assigned to Evolve primarily appear on the brand's weekly television program, Evolve. The brand serves as a developmental program that features up and coming wrestlers from the WWE Performance Center and the WWE Independent Development system competing in an attempt to be promoted to NXT, where advanced developmental wrestlers perform to prep for potential main roster call ups.
History
[edit]In January 2025, it was reported that WWE were planning to revive independent wrestling promotion Evolve as a brand.[2] The company trademarked the name "Evolve" on January 30, 2025, with the first set of Evolve tapings under WWE held at the WWE Performance Center in Orlando, Florida on February 7, replacing WWE NXT Level Up, which was cancelled in December 2024.[3] During the Royal Rumble on February 1, WWE announced that the WWE Evolve program would premiere on Tubi on March 5 in the United States and on YouTube internationally.[4]
In a press release on February 3, 2025, WWE revealed that the series would prominently feature up and coming wrestlers from the WWE Performance Center and recruits from the WWE Independent Development and WWE Next in Line systems. In this scenario, Evolve serves as an early stage developmental brand, with the goal being for the wrestlers featured on the Evolve program to move on to NXT (WWE's more advanced developmental brand), and eventually to the main roster on Raw or SmackDown.[5]
Championships
[edit]References
[edit]- ^ WWE ID [@WWEID] (February 3, 2025). "First, a prospect is ID'd. Then they EVOLVE" (Tweet). Retrieved February 5, 2025 – via Twitter.
- ^ Thomas, Jeremy (January 22, 2025). "Latest On Potential Plans For WWE Revival Of EVOLVE". 411Mania. Retrieved February 1, 2025.
- ^ Lamb, Jeremy (January 31, 2025). "Report: WWE Evolve Tapings Set For February". Fightful. Retrieved February 1, 2025.
- ^ Thompson, Andrew (February 1, 2025). "WWE Evolve announced, premiering March 5th on Tubi". POST Wrestling. Retrieved February 1, 2025.
- ^ Lee, Joseph (February 3, 2025). "WWE Announces More Details For EVOLVE Series on Tubi". 411Mania. Retrieved February 3, 2025.
