Everyone Watches Women's Sports
"Everyone Watches Women's Sports." is a phrase intended to both promote and reflect the rise in popularity in women's sports in 2024, especially with regard to the WNBA. The phrase was first published on a shirt released in December 2023 by Togethxr, an apparel brand founded by Sue Bird, Alex Morgan, Simone Manuel, and Chloe Kim. Bird described the phrase as a response to disparaging online commentators who say "Nobody watches women's sports".[1] The original shirt is black with white lettering.[2]
The shirt starting gaining popularity when it was worn by Dawn Staley, the coach of the University of South Carolina's women's basketball team in January 2024.[3] It continued to rise in popularity as it was worn by Jason Sudeikis as he sat courtside and at the 2024 NCAA Division I women's basketball championship game and when Bird gifted one to Jimmy Fallon on The Tonight Show.[1][4][5] The phrase has been worn or promoted by celebrities and athletes such as Serena Williams, Chelsea Handler, Simone Biles.[6][7] In September 2024, President Joe Biden said the phrase while congratulating the 2023 NWSL champions Gotham FC.[8][9]
An alternative version of the shirt stating the phrase in French ("Tout le Monde Regarde le Sport Féminin.") was commonly worn at the Paris 2024 Olympics. A collaboration shirt using the colors of the WNBA Golden State Valkyries was released in July 2024.[4] In December 2024, Nike and Togethxr collaborated on a basketball shoe.[10] As of July 2024, Togethxr had earned $3 million in sales on the t-shirt.[11]
References
[edit]- ^ a b Holtermann, Callie (June 18, 2024). "The T-Shirt's Message Is Simple: 'Everyone Watches Women's Sports.'". Retrieved January 2, 2025.
- ^ Tempera, Jacqueline (June 6, 2024). "This Iconic Tee Has Been Worn By Jason Sudeikis, Paige Bueckers And More". Women's Health. Retrieved January 2, 2025.
- ^ Donaldson, Ali (January 30, 2024). "How to Respond When Dawn Staley Wears Your Brand? You've Got to 'Eventize' Your Viral Moments". Inc.com. Retrieved January 2, 2025.
- ^ a b Sanchez, Rosa (August 16, 2024). "How the "Everyone Watches Women's Sports" T-Shirt Went Viral". Harper's BAZAAR. Retrieved January 2, 2025.
- ^ Hernandez, Victoria (April 8, 2024). "Where to buy 'Everyone Watches Women's Sports' apparel seen on Dawn Staley, Jason Sudeikis". USA TODAY. Retrieved January 2, 2025.
- ^ Bachheti, Akchhat (September 2, 2024). "PICTURE: Serena Williams presents unique t-shirt to promote women's sports on her return to US Open 2024". www.sportskeeda.com. Retrieved January 2, 2025.
- ^ Leibert, Emily (August 29, 2024). "Simone Biles Agrees: Everyone Watches Women's Sports". The Cut. Retrieved January 2, 2025.
- ^ Gannon, Maddie (September 23, 2023). "Biden honors NWSL's Gotham FC for 2023 championship". ny1.com. Retrieved January 2, 2025.
- ^ "White House hosts S. Carolina, UConn title teams". ESPN.com. September 10, 2024. Retrieved January 2, 2025.
- ^ Verry, Peter (December 22, 2024). "Nike and Togethxr Team Up to Create 'Everyone Watches Women's Sports' G.T. Cut 3 Basketball Shoe". Footwear News. Retrieved January 2, 2025.
- ^ Kaloi, Stephanie (July 16, 2024). "The $4 Billion Women's Sports Merch Market Is a Supply Desert". Front Office Sports. Retrieved January 2, 2025.