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English Biscuit Manufacturers

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English Biscuit Manufacturers
Company typePrivate
IndustryBiscuit
Founded1965; 59 years ago (1965)
HeadquartersKarachi, Pakistan
Area served
Pakistan
Key people
Zeelaf Munir (CEO)
SubsidiariesCoronet Foods
Websiteebm.com.pk

English Biscuit Manufacturers (EBM), doing business as Peek Freans, is a Pakistani biscuits manufacturer based in Karachi.[1][2] EBM owns the Pied Piper trademark in Pakistan.[3]

History

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English Biscuit Manufacturers (EBM) was founded in 1965 as Peek Freans Pakistan Limited through a joint venture with 25.25 percent shareholding held by Peek Freans and 74.65 percent by House of Manji.[4] In 1966, it was renamed as English Biscuit Manufacturers after a rebranding of its UK-based parent company, Associated Biscuits.[5] A few years later, Manji family sold its stake to Arag Group.[6]

In 1967, EBM began producing the Peek Freans biscuit in Pakistan.[5]

EBM also established the Centre of Excellence with an investment exceeding 20 million Rupees to support research and development in food technology, nutrition, biochemistry, and related fields.[5]

Brands

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  • Saltish (1968)
  • Marie (1971)
  • Chocolate Sandwich (1971)
  • Lemon Sandwich (1973)
  • Butter Puff (1974)
  • Click (1976)
  • Peanut Pik (1984)
  • Zeera (1984)
  • Gluco (1987)
  • Party (1996)
  • Sooper (1996)
  • Rio (2003)
  • Farm House Cookies (2011)
  • Nan Khatai (2015)
  • Chocolicious (2015)
  • Jam Delight (2017)
  • Cake Up (2018)
  • Choco Bites (2019)
  • Choco Lava (2019)
  • Cake-UP Triple Chocolate (2019)
  • Cake-UP Sandwich (2020)
  • Sooper Soft Bakes (2021)[7]

References

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  1. ^ Zahid, Wali (16 June 2017). "Pakistani brands who found success against their global competitors". The Express Tribune. Retrieved 23 January 2024.
  2. ^ Baloch, Farooq (27 July 2014). "Biscuit manufacturers: EBM's story and the journey that lies ahead". The Express Tribune. Retrieved 23 January 2024.
  3. ^ "EBM sponsors 16th Young Leaders Conference". The Nation. 26 July 2017. Retrieved 23 January 2024.
  4. ^ "MCA rejects EBM complaint". DAWN.COM. 29 December 2002.
  5. ^ a b c "English Biscuit Manufacturers – Leading the way". Business Recorder.
  6. ^ Iftikhar, Muhammad Omar (1 August 2023). "My Life, My Truth, and My Journey". Southasia Magazine.
  7. ^ McCormack, Marylou. "EBM Shapes up Another Sooper". Aurora (January-February 2022). Retrieved 23 January 2024.