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EZTABLE
簡單桌
IndustryInternet
FoundedApril 2008 (2008-04)
FounderAlex Chen, Brooky Yen, Jerry Yen, Peter Hsieh
HeadquartersTaipei, Taiwan
Area served
Taiwan, Thailand, Hong Kong, Indonesia
ProductsOnline restaurant reservations, CRM, E-commerce
Websitewww.eztable.com

EZTABLE (Chinese: 簡單桌; pinyin: Jiǎndānzhuō) is an online restaurant reservation platform operating in Asia. Founded in Taipei, Taiwan, in April 2008,[1] its mission is to create the world's largest dining program. Similar to OpenTable in the U.S.,[2] EZTABLE allows its users to search, reserve, and prepay online.[3][4] Since its founding, EZTABLE has had over 10,000 restaurants in Taiwan, Hong Kong, Thailand, and Indonesia.

History

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EZTABLE was co-founded by Alex Chen, Brooky Yen, Jerry Yen, and Peter Hsieh in April 2008. They were inspired by OpenTable, the online restaurant reservation company in the U.S. They found out that consumers in Asia still made reservations via telephone and decided to start their own online restaurant reservation business in Taiwan.[5]

In August 2008, the website began operations, serving a limited selection of restaurants. EZTABLE focused on online-to-offline (O2O) strategies.[6] EZTABLE opened its first brick-and-mortar store in Taipei’s Nankang Software Park in March 2016.[7] In the store, customers can make reservations, learn about the company’s two apps, and scan QR codes for EZTABLE gift cards.

In 2012, AppWorks,[8] a famous accelerator in Asia, and Rose Park Advisors, an investment firm founded by Harvard Business School professor Clayton M. Christensen and his son Matthew Christensen, invested US$1.5 million in EZTABLE.[9]

In January 2015, the company disclosed that it had raised a US$5 million funding round led by MediaTek, with participation from UMC, food conglomerate I-Mei, AppWorks, and Rose Park Advisors.[10][11]

In 2016, Japanese hotel and restaurant reservation company LKYU invested US$8.8 million in EZTABLE, and the companies hope to promote tourism between their two countries.[12]

Services

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EZTABLE allows users to search for restaurants based on time, location, and cuisine. Customers complete a reservation and prepay for the meal. Users can book restaurants online through the company’s website and on its two applications available for iOS and Android.

Reception

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See also

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References

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  1. ^ "2011 破殼而出 三二三網路科技" (PDF). 創業創新育成雙月刊 (in Chinese). 經濟部中小企業. 2011. Archived from the original (PDF) on 2012-02-27. Retrieved 2012-12-05.
  2. ^ "Alex Chen, EZTABLE: Where good food meets hi-tech". in2up. May 2012. Archived from the original on 2012-11-29. Retrieved 2012-12-05.
  3. ^ "易訂網EZTABLE──訂到賺錢好位置". Digital Age Magazine (in Chinese). Oct 2011. Archived from the original on 2012-11-26. Retrieved 2012-12-05.
  4. ^ "Feature Friday: An Interview with Taiwan's Rockstar Start-up EZTABLE". techorange. May 2011. Archived from the original on 2012-12-03. Retrieved 2012-12-05.
  5. ^ "我不要百萬年薪，我要宅經濟！". Cheers Magazine (in Chinese). 2009. Retrieved 2012-12-05.
  6. ^ "訂位小動作，闖出2000萬營收". 30 Magazine (in Chinese). Feb 2011. Retrieved 2012-12-05.
  7. ^ "線上服務結合實體店面體驗，EZTABLE 實體門市南港正式開幕". Tech Orange. 2016-04-27. Retrieved 28 July 2016.
  8. ^ "Taipei-Based Accelerator AppWorks Launches $50M Startup Fund". Catherine Shu. Techcrunch. 2015. Retrieved 2015-05-20.
  9. ^ 致昕, 劉 (6 Feb 2012). "破壞式創新大師來台投資小網站". Business Weekly (in Chinese). Retrieved 2012-12-05.
  10. ^ Horwitz, Josh (January 15, 2015). "Taiwan's EZTable closes $5M funding round from MediaTek and UMC". Tech in Asia. Retrieved 28 July 2016.
  11. ^ "一個餐廳訂位網 如何讓聯發科看上". CNA. 2015-01-16. Retrieved 28 July 2016.
  12. ^ Chou, Christine (May 26, 2016). "EZTABLE reservation service joins with Japan's Ikyu in a new alliance". The China Post. Retrieved 28 July 2016.
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