Dutch Gold: Difference between revisions
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'''Dutch Gold''' is a low-cost, imported, [[Pilsener|pilsner]] [[lager]] [[beer]] sold in the [[Republic of Ireland]]. It was launched in 1995.<ref name="Comans">[http://www.comans.ie/beers-ciders/dutch_gold.html "Dutch Gold - Go Dutch"], Comans Wholesale, ''retrieved 17 May 2008''</ref> |
'''Dutch Gold''' is a low-cost, imported, [[Pilsener|pilsner]] [[lager]] [[beer]] sold in the [[Republic of Ireland]]. It was launched in 1995.<ref name="Comans">[http://www.comans.ie/beers-ciders/dutch_gold.html "Dutch Gold - Go Dutch"], Comans Wholesale, ''retrieved 17 May 2008''</ref> |
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==The beer== |
==The beer== taste lyk shite |
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The beer is brewed and canned in the [[EU]] under licence of, and distributed by, ''Zuidhollandse Bierbrouwerij'', a trading name of ''[[InBev]]'', a large Belgian brewery that owns the 'Dutch Gold' trademark.<ref>[http://www.inbev.com/pdf/investors/annualreports/2005/INBEV_Commercial_Report2005_EN.pdf InBev 2005 Annual Report] List of trademarks including 'Dutch Gold' is on page 55</ref> Distributed in Ireland by ''Comans Wholsale'', it has an alcohol volume of approximately 4.2%. The distributor describes it as having a "clean, fresh, crisp, typical Dutch beer flavour". <ref name="Comans"/> |
The beer is brewed and canned in the [[EU]] under licence of, and distributed by, ''Zuidhollandse Bierbrouwerij'', a trading name of ''[[InBev]]'', a large Belgian brewery that owns the 'Dutch Gold' trademark.<ref>[http://www.inbev.com/pdf/investors/annualreports/2005/INBEV_Commercial_Report2005_EN.pdf InBev 2005 Annual Report] List of trademarks including 'Dutch Gold' is on page 55</ref> Distributed in Ireland by ''Comans Wholsale'', it has an alcohol volume of approximately 4.2%. The distributor describes it as having a "clean, fresh, crisp, typical Dutch beer flavour". <ref name="Comans"/> |
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Revision as of 13:41, 20 September 2010
- For the metal alloy see Tombac.
Dutch Gold is a low-cost, imported, pilsner lager beer sold in the Republic of Ireland. It was launched in 1995.[1]
==The beer== taste lyk shite The beer is brewed and canned in the EU under licence of, and distributed by, Zuidhollandse Bierbrouwerij, a trading name of InBev, a large Belgian brewery that owns the 'Dutch Gold' trademark.[2] Distributed in Ireland by Comans Wholsale, it has an alcohol volume of approximately 4.2%. The distributor describes it as having a "clean, fresh, crisp, typical Dutch beer flavour". [1]
Irish retailing
In the canned beer market in Ireland, Dutch Gold has a market share of between 11% and 14%, making it the third most popular beer after Budweiser and Heineken Pilsener.[3] In-shop advertising is the primary promotional method and there are a variety of multi-pack offers. Dutch Gold is not advertised on television or radio.
Social and cultural implications
In 2006, the Gardaí launched a campaign against anti-social behaviour in Lucan under the name 'Operation Dutch Gold'. The distributors of the product, Comans Wholesale of Tallaght, complained that the naming of the project was unfair to them.[4]
University College Dublin has a Dutch Gold Appreciation Society.[5]
Competitors
Competitors to Dutch Gold include:
- Amsterdam Lager, a less popular beer
- Bavaria, made by Bavaria Brewery, another Dutch import
- Biére d'Or. Dutch Gold holds a .2% lead in alcohol volume
- Castlemaine XXXX, a widely-promoted Australian beer
- Druids Celtic Cider, a strong, inexpensive alternative
- Pražský a relatively new Czech competitor
- St. Bernards Larger which, at 88 cent a can, easily beats it in value but is not sold on such a large scale
- Tuborg, a rich pilsner beer from Denmark, drank by royalty
- Devils Bit, Strong cider similar to Druids Celtic Cider,Sold as 4 cans for 6 Euro
- Hereford Dry Cider, Cheap Cider
- Biere Special, a cheap Tesco brand beer very similar to Biere D'or,Comes as 8 bottles for e3.99
References
- ^ a b "Dutch Gold - Go Dutch", Comans Wholesale, retrieved 17 May 2008
- ^ InBev 2005 Annual Report List of trademarks including 'Dutch Gold' is on page 55
- ^ East European Beers increasing significance Drinks Industry News, 8 November 2006
- ^ Garda drink clampdown 'unfair' to lager company - The Irish Independent 20, June, 2006
- ^ "Why there's now more to student life than boozing and beans (... seriously!", Irish Independent, 23 March 2005
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