Draft:Yumeko (company)

Yumeko
Industry	Retail, E-commerce
Founded	2010
Founders	Rob van den Dool, Stephan Zeijlemaker
Headquarters	Amsterdam
Key people	Rob van den Dool (CEO)
Products	Home goods, bedding, duvets, pillows, mattresses, bath, household items
Number of employees	25-50
Website	www.yumeko.nl

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Instructions · What links here · Yumeko (company) (talk: + · bio) · (log) · Copyvios report · reFill · Citation Bot · (Search: Google, Wikipedia) · Submitted 5 days ago by Manifesto345 (talk: D · +) · Last edited 5 days ago by Manifesto345

Submission declined on 29 October 2024 by MarcGarver (talk).

This submission appears to read more like an advertisement than an entry in an encyclopedia. Encyclopedia articles need to be written from a neutral point of view, and should refer to a range of independent, reliable, published sources, not just to materials produced by the creator of the subject being discussed. This is important so that the article can meet Wikipedia's verifiability policy and the notability of the subject can be established. If you still feel that this subject is worthy of inclusion in Wikipedia, please rewrite your submission to comply with these policies.

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Declined by MarcGarver 32 days ago. Last edited by Manifesto345 5 days ago. Reviewer: Inform author.

This draft has been resubmitted and is currently awaiting re-review.

Yumeko is a Dutch textile company offering sustainable home and bath products, including bedding, blankets, and towels. Yumeko emphasizes corporate social responsibility, focusing on fair trade^[1]and sustainability^[2] by collaborating with producers across twelve different countries.

Yumeko is a social enterprise^[3] and has been a certified B Corp since 2022.^[4]^[5] The company’s headquarters are in Amsterdam.^[6]

The name "Yumeko" comes from a Japanese girl's name combining the words "Yume" and "Ko," meaning "dream child" or "dream girl."

History

Yumeko was founded in 2010 by Rob van den Dool and Stephan Zeijlemaker.^[7] Together, they led the company until 2017, when Van den Dool became CEO. In December 2017, Zeijlemaker stepped down from management but remained a shareholder.

The company's social mission is "Change The World Sleeping"^[8] to reform the bedding and bath industry from within, improving production chains^[9].

Yumeko operates in the Netherlands, Germany, France, Belgium, Sweden, Denmark, and Austria.^[10] The 2021 revenue was estimated at around 10 million euros.^[11]

Production Chain

Yumeko offers a recycling service for down and mattresses and has a recycling program for hotel-sourced down.^[12]^[13] Recovered down is used in new duvets and pillows.

The company works with producers and farmer cooperatives to improve positive impact.^[14] Yumeko is certified by various organizations ensuring responsible supply chains, including FairTrade^[15] and GOTS.^[16]

Yumeko publishes an annual Impact Report on their website, detailing their supply chains and the outcomes of their social mission since 2012.^[17]

Certifications

Yumeko products are certified under various labels:

B Corp: A global certification ensuring sustainable practices across five pillars: environment, community, employees, customers, and governance.
GOTS: The leading standard for organic textiles, with strict requirements for the entire production process.
Downpass: Certification for down and feathers, with criteria for animal welfare and product quality.
Global Recycled Standard: Applies to products made with at least 20% recycled material.
Fairtrade: Guarantees fair pricing and trade conditions for small-scale producers.
Nomite: Indicates that products are suitable for those with dust mite allergies.
FSC: Ensures responsible forest management for materials used.
Oeko-Tex Standard 100: Certifies that products are free from harmful substances.
QUL: German certification for environmentally friendly natural latex mattresses.

Awards

2011: Best Starting Web Store Award - Thuiswinkel.org^[18]
2020: Sustainable Design Award for recycled down duvet.^[19]
2022: Bronze FD Gazellen Award for fastest growth in West Netherlands.^[20]
2022: Best Buy title from Consumentenbond for recycled down duvet.^[21]
2022: Sustainability Award at the Shopping Awards.^[22]

External Links

Category:Fair trade brands Category:Companies based in Amsterdam Category:B Lab-certified corporations Category:Products and the environment Category:Sustainability Category:Sustainable business

References

[1] Fairtrade NL update on Clean & Green villages project with Yumeko

[2] Ecochain Podcast on Sustainability

[3] Yumeko Membership - Social Enterprise NL

[4] Yumeko B Corp Certification

[5] "Yumeko achieves prestigious B Corp status". The Optimist (in Dutch). Retrieved 2022-08-03.

[6] Winner of the Shopping Awards - Duurzaam Ondernemen

[7] Yumeko transforming the cotton industry - De Telegraaf

[8] Yumeko’s Impact Mission

[9] Yumeko wants to Change The World Sleeping

[10] Yumeko expands into four European countries - Duurzaam Ondernemen

[11] Rob den Dool: 'This allows us to make real impact' - Marketing Tribune

[12] Yumeko launches down recycling service

[13] Yumeko recycles down pillows from Conscious Hotels

[14] Chetna Initiative Support - Apparel Resources

[15] Yumeko - Fairtrade Netherlands Partner

[16] Yumeko - GOTS Supplier

[17] Yumeko Impact Reports

[18] Yumeko wins Best Web Store Award - MarketingFacts

[19] Yumeko wins Flinders Sustainable Design Award

[20] Yumeko wins Bronze FD Gazellen Award

[21] Best tested duvet - Nu.nl

[22] Yumeko wins Sustainability Award - Duurzaam Ondernemen

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