Draft:The Anh Phan
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The Anh Phan (born December 22, 1988) is a Vietnamese marketing author, lecturer, and travel influencer..[1] The Anh Phan is a scholar whose work focuses on sustainable consumption, cause-related marketing, and influencer marketing. [2]
He has no intention of abandoning his role as a lecturer to become a full-time travel blogger, as sharing and creatively imparting knowledge and passion is his sustainable goal. He received a global scholarship from Woosong University for outstanding master's degree graduates and a full doctoral scholarship for seven years of study at National Yang Ming Chiao Tung University in Taiwan. He also holds the title of Busan Tourism Ambassador.[3]
Career
[edit]The Anh Phan completed his Ph.D. at National Yang Ming Chiao Tung University, Taiwan, in 2024, with a dissertation titled The Construal Fit Effect between Emotions and Past Experience on Consumer Preference of Cause-Related Products.
His research focuses on Vietnam[4][5], experiential learning [6][7], and consumer behavior [8]. He has been on the faculty at Becamex Business School, Eastern International University, since 2015, and became Coordinator for the Marketing Concentration in 2022. [9]
The Anh Phan has built a remarkable portfolio of global adventures. In 2019, he was honored as the Tourism Ambassador of Busan, South Korea, recognizing his significant contributions to tourism and travel advocacy.[10] Reflecting on his time in Taiwan, he appreciates its cultural similarities to Vietnam and its welcoming environment for international students. His personal journey highlights a blend of professional dedication and a passion for exploration, establishing him as a significant figure in both the academic and travel influencer communities. [11]
His philosophy is that being a travel blogger is akin to running a business, where passion and effort yield rich cultural knowledge and diverse culinary experiences. He emphasizes the importance of creating unique content that resonates with audiences. The Anh Phan advises aspiring travel bloggers to invest time and passion in their work, encouraging them to view video creation as an art form requiring experimentation and creativity. The Anh Phan produces content across various platforms, including Facebook, Instagram, YouTube, and TikTok, each tailored to showcase different aspects of travel and culture. He aims to present authentic experiences and insights into the destinations he visits, fostering cultural exchange and understanding.[12]
Selected publications
[edit]The Anh Phan published a book related to influencer marketing and content creation, which is relevant to his field and research.
Books
[edit]- 101 điều content creator không kể bạn nghe [13][14].
- Content Creator: Hành trình xây dựng thương hiệu cá nhân - Ai cũng có thể là người sáng tạo nội dung nổi bật [15][16].
Research Articles
[edit]- Phan, T. A., Nguyen, P. N. Q., Pham, N. A., & Phan, N. (2023). A cross-cultural study on the role of message framing in the promotion of fair-trade buying behavior. SAGE Open, 13(4), 21582440231213686.
- Phan, T. A., & Pham, N. B. T. (2023). Young Adults’ Anti-Consumption Tendencies toward Organic Foods in Vietnam: The Mediating Role of Self-Efficacy. Sage Open, 13(4), 21582440231207703.
- Phan, T. A., Vu, T. H. N., Vo, N. T. N., & Le, T. H. (2024). Enhancing Educational Outcomes Through Strategic Guest Speaker Selection: A Comparative Study of Alumni and Industry Experts in University Settings. Business and Professional Communication Quarterly, 23294906241263035.
- Phan, T. A., & Ninh, T. T. D. The Impact of Company Field Trips and Representative Image on Students’ CSR Knowledge Sharing Intentions. Business and Professional Communication Quarterly, 23294906241237721.
- Luan, C. C., & Phan, T. A. (2024). The effect of emotion type and similarity of experience on consumers' willingness to pay for cause‐related products: Construal level perspective. Journal of Consumer Behaviour, 23(2), 808-824.
- Luan, C. C., & Phan, T. A. (2024). Immersive technology and cause‐related marketing: The role of personalization and value co‐creation. Journal of Consumer Behaviour, 23(3), 1574-1596.
He is also a guest speaker at Khon Kaen University, Thailand, with the topic 'How to Build a Strong Personal & Organizational Brand on Social Media.'[17], Vietnam Mobile Day 2017 [18], ACSB commitee Asia Council for Small Business [19]
References
[edit]- ^ "Blogger du lịch Phan Thế Anh". Người nổi tiếng (in Vietnamese). Retrieved 2024-09-25.
- ^ "The Anh Phan". scholar.google.com. Retrieved 2024-09-25.
- ^ "PHAN THẾ ANH". The Talent. Retrieved 2024-09-25.
- ^ Phan, The Anh; Nguyen, Pham Ngoc Quyen; Pham, Ngoc Anh; Phan, Nhan (October 2023). "A Cross-Cultural Study on the Role of Message Framing in the Promotion of Fair-Trade Buying Behavior". SAGE Open. 13 (4). doi:10.1177/21582440231213686. ISSN 2158-2440.
- ^ Phan, The Anh; Pham, Ngoc Bao Thi (October 2023). "Young Adults' Anti-Consumption Tendencies toward Organic Foods in Vietnam: The Mediating Role of Self-Efficacy". SAGE Open. 13 (4). doi:10.1177/21582440231207703. ISSN 2158-2440.
- ^ Phan, The Anh; Ninh, Tran-Thuy-Duong (2024-03-20). "The Impact of Company Field Trips and Representative Image on Students' CSR Knowledge Sharing Intentions". Business and Professional Communication Quarterly. doi:10.1177/23294906241237721. ISSN 2329-4906.
- ^ Phan, The Anh; Vu, Thi Hong Nhung; Vo, Ngoc Thao Nguyen; Le, Thu-Hang (2024-07-26). "Enhancing Educational Outcomes Through Strategic Guest Speaker Selection: A Comparative Study of Alumni and Industry Experts in University Settings". Business and Professional Communication Quarterly. doi:10.1177/23294906241263035. ISSN 2329-4906.
- ^ Phan, The Anh; Nguyen, Thi Huong Thanh; Nguyen, Minh Chau (2023). "Facebook user-generated content and tourists' destination intention in Vietnam". J. For Global Business Advancement. 16 (4): 559–581. doi:10.1504/JGBA.2023.141425. ISSN 1746-966X.
- ^ thanhnien.vn (2022-03-06). "Giảng viên trẻ có hàng trăm ngàn người 'để ý'". thanhnien.vn (in Vietnamese). Retrieved 2024-09-25.
- ^ "Phan Thế Anh và những câu chuyện chưa kể" (in Vietnamese). 2022-05-24. Retrieved 2024-09-25.
- ^ "Travel Blogger Phan Thế Anh: "Đài Loan, không phải vì yêu mà tới, mà tới rồi mới yêu"". L’Officiel Vietnam | The Fashion Revolution (in Vietnamese). Retrieved 2024-09-25.
- ^ Nam, Trang Kiến Thức Sống Khỏe Cộng Đồng Việt (2023-07-08). "Travel blogger Phan Thế Anh: 2 năm, 10 nước và hành trang chinh phục những cung đường đam mê". Trang Kiến Thức Sống Khỏe Cộng Đồng Việt Nam (in Vietnamese). Retrieved 2024-09-25.
- ^ "101 điều Content Creator không kể bạn nghe: Gen Z bỏ túi những bí kíp hay ho". Báo điện tử Tiền Phong (in Vietnamese). 2023-03-29. Retrieved 2024-09-25.
- ^ Vietnam, The Influencer. "Thầy giáo Anh ra mắt cuốn sách thứ 2 - 101 ĐIỀU CONTENT CREATOR KHÔNG KỂ BẠN NGHE: "Tôi không muốn viết về một nghề content creator hào nhoáng, bóng bẩy mà sáo rỗng"". The Influencer - Trang thông tin chuyên biệt hàng đầu về lĩnh vực Influencer Marketing. Retrieved 2024-09-25.
- ^ "CONTENT CREATOR: HÀNH TRÌNH XÂY DỰNG THƯƠNG HIỆU CÁ NHÂN - AI CŨNG CÓ THỂ LÀ NGƯỜI SÁNG TẠO NỘI DUNG NỔI BẬT". nxbhcm.com.vn. Retrieved 2024-09-25.
- ^ ONLINE, TUOI TRE. "Travel Blogger Phan Thế Anh chia sẻ Hành trình xây dựng thương hiệu cá nhân". muctim.tuoitre.vn (in Vietnamese). Retrieved 2024-09-25.
- ^ "Buổi chia sẻ "How to Build a Strong Personal & Organizational Brand on Social Media"". EIU (in Vietnamese). 2024-03-25. Retrieved 2024-09-25.
- ^ "Ths.Phan Thế Anh: Công nghệ thực tế ảo sẽ lên ngôi trong thời gian tới". VOV.VN (in Vietnamese). 2017-05-27. Retrieved 2024-09-25.
- ^ Trí, Dân (2016-11-03). "Chàng khách mời trẻ tuổi nhất Hội nghị doanh nghiệp vừa và nhỏ Châu Á 2016". Báo điện tử Dân Trí (in Vietnamese). Retrieved 2024-09-25.