Draft:Scott Cullather
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Scott Cullather | |
|---|---|
| Education | University of Richmond |
| Occupation(s) | Businessman and Marketing Executive |
| Known for | Co-founder, President, and CEO of INVNT Group |
| Website | scottcullather |
Scott Cullather is an American business executive and co-founder of INVNT, which grew into INVNT Group, where he serves as president and CEO. INVNT Group operates in the fields of brand strategy, marketing, and event promotion.[1]
Early life and education
[edit]Cullather attended the University of Richmond from 1982 to 1986, where he earned a Bachelor of Science degree in Economics/Business.[2]
Career
[edit]Prior to co-founding INVNT in 2008, Cullather held the position of Vice President & General Manager at Williams/Gerard Productions.[2]
Cullather has been involved in the planning and execution of numerous brand experiences and marketing campaigns over several decades.[3] These events include live, virtual, and hybrid formats for both business-to-business (B2B) and business-to-consumer (B2C) audiences across multiple countries.[1]
Public speaking
[edit]Cullather and his business partner, Kristina McCoobery (also Cullather's wife), have given keynote presentations on various business-related topics.[1] These include:
- Entrepreneurship
- Business growth strategies
- Leadership
- Mentoring
- Marketing communication trends[1]
Their talks have also covered concepts such as brand storytelling, the integration of physical and digital experiences in marketing, and the potential applications of predictive analytics in the field.[1]
Other career activities
[edit]Cullather is president and CEO of INVNT Group, which consists of several subsidiary companies operating in brand strategy, creative services, event production, and digital technology.[4][5][6] The group has offices in New York, London, Sydney, Singapore, Dubai, San Francisco, Detroit, Washington D.C., Stockholm, and Mumbai.[7][8]
Cullather has ideated and led the development of BZAR, described as a metaverse platform.[5] He also holds executive positions in other INVNT Group subsidiaries, including INVNT.ATOM.[9]
Over his career, Cullather has worked on brand campaigns and events for various companies in different industries.[5][6] He has given presentations on topics related to entrepreneurship, business growth, and marketing trends.[1]
Publications
[edit]- Cullather, Scott; McCoobery, Kristina (2019). Challenge Everything: The Battle Cry that Blew Sh*t Up and INVNTd Live Brand Storytelling. Charleston, SC: ForbesBooks. ISBN 978-1946633873.
References
[edit]- ^ a b c d e f "Husband and Wife Co-Founders of INVNT (TM) Join Forbes' Speaker Network". Forbes. Feb 20, 2020.
- ^ a b "Scott Cullather". The Org.
- ^ Hookings, Molly (28 May 2019). "Event Technology Awards Judges' Spotlight: Scott Cullather".
- ^ "The Young and the Restless: Managing Gen Y Talent". Crain's New York Business. Crain Communications Inc. Nov 23, 2013.
- ^ a b c "Scott Cullather - President and CEO of INVNT Group". Nasdaq.
- ^ a b "Scott Cullather". The Drum.
- ^ "Scott Cullather". Inc. Masters. Nansueto Ventures.
- ^ "INVNT Group(TM) The Global Brand Storytelling Agency Portfolio, Expands to South Asia, Opening New Office in Mumbai, India". Financial Post. Postmedia Network Inc. Jan 10, 2024.
- ^ "Scott Cullather". Sessionize.