Draft:Roman Originals UK
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Last edited by 8086-PC (talk | contribs) 3 seconds ago. (Update) |
| Roman Originals UK | |
| Company type | Public limited company |
| Industry | Retail |
| Founded | 1957 |
| Founder |
|
| Headquarters | Birmingham, United Kingdom |
Number of locations | 150 stores (2025) |
| Products | |
| Brands |
|
| Website | www |
Roman Originals is a UK-based women's fashion retailer. Known for its wide range of timeless and stylish clothing, the brand caters to diverse fashion needs, including casual wear, work attire, and occasion wear. With headquarters in Birmingham, England, Roman Originals operates over 150 retail stores across the United Kingdom and maintains a significant online presence.[1][2]
Origins and history
[edit]Roman Originals was founded in 1957 as a family-run business focused on manufacturing women's clothing for wholesale distribution. Over the decades, the company evolved from a supplier to a retail brand, offering its collections directly to consumers. The brand's expansion into brick-and-mortar retail stores and its e-commerce platform allowed it to build a loyal customer base and establish itself as a prominent name in British fashion.[1][2]
In 2015, Roman Originals gained international attention when one of its dresses became a viral sensation. Commonly referred to as "The Dress," it sparked an online debate over whether its colour was black and blue or white and gold.[3]
The dress
[edit]Background
"The Dress" was designed as part of Roman Originals' 2015 collection that became the subject of a viral internet phenomenon in 2015.[4] The dress sparked widespread debate about colour perception after a photograph of the garment was posted online, leading viewers to disagree on whether it was blue and black or white and gold.[5] This debate quickly became a cultural moment, gaining global attention and making the dress an internet sensation.
The Viral Phenomenon
The debate over the dress's colour quickly gained traction across social media platforms, including Twitter, Facebook, and Reddit. News outlets, scientists, and psychologists began weighing in on the phenomenon, exploring the reasons behind the conflicting perceptions. The attention from "The Dress" also boosted the brand's profile, leading to an increase in sales and media coverage. Roman Originals' social media presence grew substantially as the company engaged with the viral conversation and even offered promotions based on the dress's popularity. [6]
The attention from "The Dress" also boosted the brand's profile, leading to an increase in sales and media coverage. Roman Originals' social media presence grew substantially as the company engaged with the viral conversation and even offered promotions based on the dress's popularity.[7]
Other brands/Expansion
[edit]Roman Originals has developed distinct sub-brands to cater to various customer needs, including PETITE, CURVE, DUSK Fashion , and ARIELLA. Each sub-brand offers unique styles tailored to different body types and fashion preferences.[2]
PETITE
Established in 2020, PETITE collection is designed for petite size women, offering garments with proportions and cuts specifically tailored for a smaller frame. The PETITE line combines the brand’s signature style with comfort and elegance, providing options for both casual and formal occasions.[8]
CURVE
The CURVE collection focuses on plus-size fashion, offering clothing designed to flatter and celebrate fuller figures. Available in sizes 18 to 32, this range features a wide variety of styles. CURVE emphasizes inclusivity and style, ensuring that every customer feels confident and fashionable. [2]
DUSK Fashion
Dusk Fashion is a women's fashion brand established in 2020 by Roman Originals, designed for young professionals, modern women, and fashion enthusiasts who seek enduring style over transient trends. The brand emphasizes high-fashion inspiration, transforming it into wearable and timeless pieces suitable for various occasions, from casual outings to formal events.[9]
ARIELLA
ARIELLA is a premium collection within Roman Originals, specializing in high-end designs for formal occasions. This range features couture-inspired evening dresses, gowns, and cocktail attire. ARIELLA emphasizes timeless sophistication, combining exquisite craftsmanship with premium materials to create pieces that make a statement.[2]
References
[edit]- ^ a b "History | Roman". www.roman.co.uk. Retrieved 2025-01-07.
- ^ a b c d e "About Us | Roman". www.roman.co.uk. Retrieved 2025-01-07.
- ^ Mahler, Jonathan (2015-02-27). "The White and Gold (No, Blue and Black!) Dress That Melted the Internet". The New York Times. ISSN 0362-4331. Retrieved 2025-01-07.
- ^ "The Dress - #thedress that broke the Internet | Roman". www.roman.co.uk. Retrieved 2025-01-07.
- ^ "Optical illusion: Dress colour debate goes global". BBC News. 2015-02-27. Retrieved 2025-01-07.
- ^ Wallisch, Pascal (2017-04-12). "We Finally Know Why People Saw "the Dress" Differently". Slate. ISSN 1091-2339. Retrieved 2025-01-07.
- ^ Maresca, Rachel (2015-02-27). "'The Dress' flying off racks following Internet sensation: 'We sold out in the first 30 minutes of our business day'". New York Daily News. Retrieved 2025-01-07.
- ^ "About Us | Petite UK". www.petite.co.uk. Retrieved 2025-01-07.
- ^ "About Us | Dusk UK". www.duskfashion.com. Retrieved 2025-01-07.