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Draft:Rim Jallouli

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Dr.
Rim Jallouli
ريم الجلولي
Born1971
Tunisia
NationalityTunisian
Academic background
ThesisInnovation and Market Orientation: The Case of Art Products (2006)
Academic work
DisciplineProfessor, Author, Speaker, Researcher, Consultant, Painter, Artist
InstitutionsUniversity of Manouba

Rim Jallouli (Arabic: ريم الجلولي) is a Tunisian university full professor, researcher and consultant known for her extensive work in emerging technologies, business innovation, digital economy, data analytics and marketing strategies. She was the founding dean from 2011 to 2017 of the Higher School of Digital Economy (ESEN), University of Manouba, Tunisia, where she played a pivotal role in establishing the institution and shaping its positioning as the first academic institution in Tunisia, Africa and MENA region specialized in the digital economy.

In 2013, Rim Jallouli founded the Tunisian Association of the Digital Economy (ATEN) with her colleagues professors at ESEN- University of Manouba. ATEN association aims to promote innovative research and related activities that highlight the impact of emerging digital economy technologies on business innovation. Specifically, ATEN focuses on the integration of artificial intelligence, internet of things, cloud computing, big data, and mobile technologies into all aspects of the economy, society, and culture. ATEN strives to advance new knowledge in the social sciences and humanities, particularly regarding the impact of technologies on consumer behavior and the quality of life.

Rim Jallouli has significantly contributed to the development of research in the digital economy and business innovation in Tunisia and internationally. Her work includes several books and articles addressing marketing strategies in the era of artificial intelligence, the internet of things, cloud computing, and blockchain technology.

In addition to her publications, Rim Jallouli has supervised over a hundred academic and doctoral research projects in marketing, management and business computing. She has introduced new methods for processing the vast amounts of data made available by collaborative platforms and social networks. Her primary contribution lies in the application of data mining methods, such as topic modeling and sentiment analysis, to guide business and marketing strategies. Her research spans multiple sectors, including banking, retail, culture, tourism, and the automotive industry.

She has delivered numerous talks and provided training and workshops across four continents: Africa, Asia, Europe, and North America . Her work encompasses a range of topics:

Education

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In June 1993, she obtained higher diploma of business studies (specialized in international business) from IHEC Carthage, University of Carthage, Tunisia.

In 2006, she obtained her PhD in marketing & management from the University of Tunis El Manar & University of Corsica Pasquale Paoli, France. Her PhD thesis was entitled "Innovation and Market Orientation: The Case of Art Products"[1] under the supervision of Prof. M. Zghal M. & Prof J. Orsoni.

In December 2012, she obtained the university accreditation (Habilitation) in marketing and management sciences, University of Manouba, Tunisia.

Work Experience

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International Conference of the Digital Economy

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She is the co-founder of the International Conference of the Digital Economy (ICDEc):

Publications

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2024:

  • June 2024: Enhancing Customer Relationship Management with Data Analytics: Insights from Retail Survey[9]
  • March 2024: Editorial Emerging Technologies and Innovation for Digital Economy and Transformation[10]
  • March 2024: Impact of Data Analytics Capabilities on CRM Systems’ Effectiveness and Business Profitability: An Empirical Study in the Retail Industry[11]
  • March 2024: Clustering Social Media Data for Marketing Strategies: Literature Review Using Topic Modelling Techniques[12]
  • March 2024: An Empirical Study of the Impact of Social Media Data Analytics on Marketing Strategy: Which Social Media Data Analytics Metrics to Select?[13]
  • March 2024: Impact of Technology-Enabled Personalization on the Adoption of Mobile Banking: An Experimental Study[14]

2023:

  • September 2023: Digital Economy. Emerging Technologies and Business Innovation (ICDEc2023)[8]
  • September 2023: A Systematic Literature Review on CRM Critical Success Factors: The Transversal Role of Data Analytics Capabilities[15]

2022:

  • September 2022: Mapping Top Strategic E-commerce Technologies in the Digital Marketing Literature[16]
  • September 2022: Digital Marketing Strategies Driven by Wellbeing in Virtual Communities: Literature Review[17]
  • August 2022: Digital Economy. Emerging Technologies and Business Innovation (ICDEc2022)[7]
  • June 2022: Visibilité du chercheur et identité numérique sur le web scientifique[18]
  • June 2022: Social Media Data Analytics for Marketing Strategies: The Path from Data to Value[19]
  • June 2022: Guest Editorial: Digital Technologies and Innovation[20]
  • June 2022: Technology-enabled Personalization for Mobile Banking Services: Literature Review and Theoretical Framework[21]

2021:

  • December 2021: Topic Modeling of Marketing Scientific Papers: An Experimental Survey[22]
  • December 2021: Virtual Communities and Wellbeing: A Systematic Literature Review and Recommendations for Future Research[23]
  • November 2021: Digital Economy. Emerging Technologies and Business Innovation (ICDEc2021)[6]
  • November 2021: Keynote Speech: Emerging Research Trends in Digital Marketing - 1er Seminario Internacional sobre Emprendimiento, Economía y Finanzas, Technological University of Jalisco, Mexico [24]
  • July 2021: Opening Speech- ICDEc 2021 Conference - July 15[25]
  • March 2021: Special Issue: Cognitive Analytics Management - Journal of Enterprise Information Management (Vol 34 Issue 2)[26]
  • March 2021: An Enriched Framework for CRM Success Factors Outlining Data Analytics Capabilities’ Dimension: A Case Study from the Retail Industry[27]

2020:

  • December 2020: Holding ICDEc 2020 Fully Online: Driving Principles and Key Decisions[28]
  • December 2020: Clustering of Social Media Data and Marketing Decisions[29]
  • November 2020: Digital Economy. Emerging Technologies and Business Innovation (ICDEc2020)[5]

2019:

  • September 2019: Overview of E-commerce Technologies, Data Analysis Capabilities and Marketing Knowledge[30]
  • August 2019: Social Networks and Societal Strategic Orientation in the Hotel Sector: Netnographic Study[31]
  • March 2019: Measuring Adolescent Influence Tactics With Parents in Family Vacation Decisions: A Comparable Scale Across 19 Societies[32]
  • May 2019: Digital Economy. Emerging Technologies and Business Innovation (ICDEc2019)[4]

2018:

  • July 2018: Digital Economy. Emerging Technologies and Business Innovation (ICDEc2018)[3]

2017:

  • July 2017: Digital Economy. Emerging Technologies and Business Innovation (ICDEc2017) [2]

2016:

2014:

2012:

  • September 2012: Key success factors for Ericsson mobile platforms using the value grid model[36]
  • January 2012: Customer knowledge management: Implementation and added-value[37]

2011:

  • September 2011: Les dérives de la délocalisation : L’exemple des centres d’appel en Tunisie[38]

2009:

2006:

  • Ph.D Thesis: Innovation et orientation marché : cas des produits d'art[1]

Projects

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Official and Scientific Participation in International Events

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Certificates and Training

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Rim Jallouli has pursued several training workshops in project management, team building, management of innovation and e-learning supervising thesis with SCRUM method, emotional intelligence and team mobilization, technologies and intelligence, search engine optimization, case study writing, debate training, management of competencies, neuro-linguistic programming, animated image and interactivity in e-learning, and information technology & pedagogy.

Awards and Distinctions

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Best Reviewer Award

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  • 15th Annual International Conference (2013), Global Business and Technology Association, Globalizing businesses for the next century: Visualizing and developing contemporary approaches to harness future opportunities, Helsinki, Finland, July 2–6, 2013.

Best Paper Awards

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Other Awards

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Artistic Activities

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References

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  1. ^ a b Jallouli Chaâbouni, Rim (2006-01-01). Innovation et orientation marché : cas des produits d'art (These de doctorat thesis). Corte.
  2. ^ a b Jallouli, Rim; Zaïane, Osmar R.; Bach Tobji, Mohamed Anis; Srarfi Tabbane, Rym; Nijholt, Anton, eds. (2017). Digital Economy. Emerging Technologies and Business Innovation: Second International Conference, ICDEc 2017, Sidi Bou Said, Tunisia, May 4–6, 2017, Proceedings. Lecture Notes in Business Information Processing. Vol. 290. Cham: Springer International Publishing. doi:10.1007/978-3-319-62737-3. ISBN 978-3-319-62736-6.
  3. ^ a b Bach Tobji, Mohamed Anis; Jallouli, Rim; Koubaa, Yamen; Nijholt, Anton, eds. (2018). Digital Economy. Emerging Technologies and Business Innovation: Third International Conference, ICDEc 2018, Brest, France, May 3-5, 2018, Proceedings. Lecture Notes in Business Information Processing. Vol. 325. Cham: Springer International Publishing. doi:10.1007/978-3-319-97749-2. ISBN 978-3-319-97748-5.
  4. ^ a b Jallouli, Rim; Bach Tobji, Mohamed Anis; Bélisle, Deny; Mellouli, Sehl; Abdallah, Farid; Osman, Ibrahim, eds. (2019). Digital Economy. Emerging Technologies and Business Innovation: 4th International Conference, ICDEc 2019, Beirut, Lebanon, April 15–18, 2019, Proceedings. Lecture Notes in Business Information Processing. Vol. 358. Cham: Springer International Publishing. doi:10.1007/978-3-030-30874-2. ISBN 978-3-030-30873-5.
  5. ^ a b Bach Tobji, Mohamed Anis; Jallouli, Rim; Samet, Ahmed; Touzani, Mourad; Strat, Vasile Alecsandru; Pocatilu, Paul, eds. (2020). Digital Economy. Emerging Technologies and Business Innovation: 5th International Conference on Digital Economy, ICDEc 2020, Bucharest, Romania, June 11–13, 2020, Proceedings. Lecture Notes in Business Information Processing. Vol. 395. Cham: Springer International Publishing. doi:10.1007/978-3-030-64642-4. ISBN 978-3-030-64641-7.
  6. ^ a b Jallouli, Rim; Bach Tobji, Mohamed Anis; Mcheick, Hamid; Piho, Gunnar, eds. (2021). Digital Economy. Emerging Technologies and Business Innovation: 6th International Conference on Digital Economy, ICDEc 2021, Tallinn, Estonia, July 15–17, 2021, Proceedings. Lecture Notes in Business Information Processing. Vol. 431. Cham: Springer International Publishing. doi:10.1007/978-3-030-92909-1. ISBN 978-3-030-92908-4.
  7. ^ a b Bach Tobji, Mohamed Anis; Jallouli, Rim; Strat, Vasile Alecsandru; Soares, Ana Maria; Davidescu, Adriana Anamaria, eds. (2022). Digital Economy. Emerging Technologies and Business Innovation: 7th International Conference on Digital Economy, ICDEc 2022, Bucharest, Romania, May 9–11, 2022, Proceedings. Lecture Notes in Business Information Processing. Vol. 461. Cham: Springer International Publishing. doi:10.1007/978-3-031-17037-9. ISBN 978-3-031-17036-2.
  8. ^ a b Jallouli, Rim; Bach Tobji, Mohamed Anis; Belkhir, Meriam; Soares, Ana Maria; Casais, Beatriz, eds. (2023). Digital Economy. Emerging Technologies and Business Innovation: 8th International Conference, ICDEc 2023, Braga, Portugal, May 2–4, 2023, Proceedings. Lecture Notes in Business Information Processing. Vol. 485. Cham: Springer International Publishing. doi:10.1007/978-3-031-42788-6. ISBN 978-3-031-42787-9.
  9. ^ Jabado, Roula; Jallouli, Rim (2024-06-29). "Enhancing Customer Relationship Management with Data Analytics: Insights from Retail Survey". Journal of Telecommunications and the Digital Economy. 12 (2): 76–100. doi:10.18080/jtde.v12n2.987. ISSN 2203-1693.
  10. ^ a b Jallouli, Rim; Bach Tobji, Mohamed Anis; Soares, Ana Maria; Casais, Beatriz; Belkhir, Meriam (2024-03-27). "Editorial: Emerging Technologies and Innovation for Digital Economy and Transformation". Journal of Telecommunications and the Digital Economy. 12 (1): 113–123. doi:10.18080/jtde.v12n1.945. ISSN 2203-1693.
  11. ^ Jabado, Roula; Jallouli, Rim (2024-03-27). "Impact of Data Analytics Capabilities on CRM Systems' Effectiveness and Business Profitability: An Empirical Study in the Retail Industry". Journal of Telecommunications and the Digital Economy. 12 (1): 427–445. doi:10.18080/jtde.v12n1.845. ISSN 2203-1693.
  12. ^ Chebil, Malek; Jallouli, Rim; Bach Tobji, Mohamed Anis (2024-03-27). "Clustering Social Media Data for Marketing Strategies: Literature Review Using Topic Modelling Techniques". Journal of Telecommunications and the Digital Economy. 12 (1): 510–537. doi:10.18080/jtde.v12n1.889. ISSN 2203-1693.
  13. ^ Benslama, Teissir; Jallouli, Rim (2024-03-27). "Empirical Study of the Impact of Social Media Data Analytics on Marketing Strategy: Which Social Media Data Analytics Metrics to Select?". Journal of Telecommunications and the Digital Economy. 12 (1): 575–594. doi:10.18080/jtde.v12n1.830. ISSN 2203-1693.
  14. ^ Khemiri, Moetez; Jallouli, Rim (2024-03-27). "Impact of Technology-Enabled Personalization on the Adoption of Mobile Banking: An Experimental Study". Journal of Telecommunications and the Digital Economy. 12 (1): 377–404. doi:10.18080/jtde.v12n1.891. ISSN 2203-1693.
  15. ^ Jabado, Roula; Jallouli, Rim (2023), Jallouli, Rim; Bach Tobji, Mohamed Anis; Belkhir, Meriam; Soares, Ana Maria (eds.), "A Systematic Literature Review on CRM Critical Success Factors: The Transversal Role of Data Analytics Capabilities", Digital Economy. Emerging Technologies and Business Innovation, vol. 485, Cham: Springer International Publishing, pp. 237–262, doi:10.1007/978-3-031-42788-6_15, ISBN 978-3-031-42787-9, retrieved 2024-07-04
  16. ^ Jallouli, Rim; Kaabi, Safa (2022-09-26). "Mapping Top Strategic E-commerce Technologies in the Digital Marketing Literature". Journal of Telecommunications and the Digital Economy. 10 (3): 149–164. doi:10.18080/jtde.v10n3.554. ISSN 2203-1693.
  17. ^ Ayachi, Zeineb; Jallouli, Rim (2022-09-21). "Digital Marketing Strategies Driven by Wellbeing in Virtual Communities: Literature Review". Journal of Telecommunications and the Digital Economy. 10 (3): 107–127. doi:10.18080/jtde.v10n3.612. ISSN 2203-1693.
  18. ^ Jallouli, Rim (2022). "Visibilité du chercheur et identité numérique sur le web scientifique" (in French). doi:10.13140/RG.2.2.23700.78720. {{cite journal}}: Cite journal requires |journal= (help)
  19. ^ Benslama, Teissir; Jallouli, Rim (2022-06-10). "Social Media Data Analytics for Marketing Strategies: The Path from Data to Value". Journal of Telecommunications and the Digital Economy. 10 (2): 96–110. doi:10.18080/jtde.v10n2.523. ISSN 2203-1693.
  20. ^ a b Jallouli, Rim; Bach Tobji, Mohamed Anis; Piho, Gunnar; Mcheick, Hamid (2022-06-10). "Guest Editorial: Digital Technologies and Innovation". Journal of Telecommunications and the Digital Economy. 10 (2): 1–5. doi:10.18080/jtde.v10n2.590. ISSN 2203-1693.
  21. ^ Khemiri, Moetez; Jallouli, Rim (2022-06-10). "Technology-enabled Personalization for Mobile Banking Services: Literature Review and Theoretical Framework". Journal of Telecommunications and the Digital Economy. 10 (2): 173–194. doi:10.18080/jtde.v10n2.545. ISSN 2203-1693.
  22. ^ Chebil, Malek; Jallouli, Rim; Bach Tobji, Mohamed Anis; Ben Ncir, Chiheb Eddine (2021), Jallouli, Rim; Bach Tobji, Mohamed Anis; Mcheick, Hamid; Piho, Gunnar (eds.), "Topic Modeling of Marketing Scientific Papers: An Experimental Survey", Digital Economy. Emerging Technologies and Business Innovation, vol. 431, Cham: Springer International Publishing, pp. 147–171, doi:10.1007/978-3-030-92909-1_10, ISBN 978-3-030-92908-4, retrieved 2024-07-04
  23. ^ Ayachi, Zeineb; Jallouli, Rim (2021), Jallouli, Rim; Bach Tobji, Mohamed Anis; Mcheick, Hamid; Piho, Gunnar (eds.), "Virtual Communities and Wellbeing: A Systematic Literature Review and Recommendations for Future Research", Digital Economy. Emerging Technologies and Business Innovation, vol. 431, Cham: Springer International Publishing, pp. 64–86, doi:10.1007/978-3-030-92909-1_5, ISBN 978-3-030-92908-4, retrieved 2024-07-04
  24. ^ Jallouli, Rim (2021). "Keynote Speech: Emerging Research Trends in Digital Marketing - 1er Seminario Internacional sobre Emprendimiento, Economía y Finanzas , Technological University of Jalisco, Mexico" (in German). doi:10.13140/RG.2.2.33306.16329. {{cite journal}}: Cite journal requires |journal= (help)
  25. ^ Jallouli, Rim (2021). "Opening Speech- ICDEc 2021 Conference - July 15". doi:10.13140/RG.2.2.20246.88646. {{cite journal}}: Cite journal requires |journal= (help)
  26. ^ a b "Journal of Enterprise Information Management: Vol. 34 Iss. 2 | Emerald Insight". www.emerald.com. Retrieved 2024-07-11.
  27. ^ Jabado, Roula; Jallouli, Rim (2021), Alareeni, Bahaaeddin; Hamdan, Allam; Elgedawy, Islam (eds.), "An Enriched Framework for CRM Success Factors Outlining Data Analytics Capabilities' Dimension: A Case Study from the Retail Industry", The Importance of New Technologies and Entrepreneurship in Business Development: In The Context of Economic Diversity in Developing Countries, vol. 194, Cham: Springer International Publishing, pp. 102–130, doi:10.1007/978-3-030-69221-6_9, ISBN 978-3-030-69220-9, retrieved 2024-07-04
  28. ^ Bach Tobji, Mohamed Anis; Jallouli, Rim (2020), Bach Tobji, Mohamed Anis; Jallouli, Rim; Samet, Ahmed; Touzani, Mourad (eds.), "Holding ICDEc 2020 Fully Online: Driving Principles and Key Decisions", Digital Economy. Emerging Technologies and Business Innovation, vol. 395, Cham: Springer International Publishing, pp. 3–10, doi:10.1007/978-3-030-64642-4_1, ISBN 978-3-030-64641-7, retrieved 2024-07-04
  29. ^ Benslama, Teissir; Jallouli, Rim (2020), Bach Tobji, Mohamed Anis; Jallouli, Rim; Samet, Ahmed; Touzani, Mourad (eds.), "Clustering of Social Media Data and Marketing Decisions", Digital Economy. Emerging Technologies and Business Innovation, vol. 395, Cham: Springer International Publishing, pp. 53–65, doi:10.1007/978-3-030-64642-4_5, ISBN 978-3-030-64641-7, retrieved 2024-07-04
  30. ^ Kaabi, Safa; Jallouli, Rim (2019), Jallouli, Rim; Bach Tobji, Mohamed Anis; Bélisle, Deny; Mellouli, Sehl (eds.), "Overview of E-commerce Technologies, Data Analysis Capabilities and Marketing Knowledge", Digital Economy. Emerging Technologies and Business Innovation, vol. 358, Cham: Springer International Publishing, pp. 183–193, doi:10.1007/978-3-030-30874-2_14, ISBN 978-3-030-30873-5, retrieved 2024-07-04
  31. ^ Koubaa, Hasna; Jallouli, Rim (2019), Jallouli, Rim; Bach Tobji, Mohamed Anis; Bélisle, Deny; Mellouli, Sehl (eds.), "Social Networks and Societal Strategic Orientation in the Hotel Sector: Netnographic Study", Digital Economy. Emerging Technologies and Business Innovation, vol. 358, Cham: Springer International Publishing, pp. 87–109, doi:10.1007/978-3-030-30874-2_7, ISBN 978-3-030-30873-5, retrieved 2024-07-04
  32. ^ Su, Che-Jen; Liao, Hsin-Hsing; Lorgnier, Nicolas; Yen, Wen-Shen; Bouchet, Patrick; Hirooka, Yuichi; Jallouli, Rim; Roberts-Lombard, Mornay; Lan, Yi-Fang (January 2019). "Measuring Adolescent Influence Tactics With Parents in Family Vacation Decisions: A Comparable Scale Across 19 Societies". SAGE Open. 9 (1): 215824401983595. doi:10.1177/2158244019835950. ISSN 2158-2440.
  33. ^ Jallouli, Rim; Jallouli, Mohamed; Rekik, Jihene; Tobji, Mohamed Anis Bach; Abidi, Amna; Bahri, Nassim (April 2016). "The CEVEP medical application for innovative management of central venous port (CVP): Technical issues and research challenges". 2016 International Conference on Digital Economy (ICDEc). IEEE. pp. 68–73. doi:10.1109/ICDEC.2016.7563147. ISBN 978-1-5090-2230-4.
  34. ^ Koubaa, Yamen; Srarfi Tabbane, Rym; Chaabouni Jallouli, Rim (2014-04-08). "On the use of structural equation modeling in marketing image research". Asia Pacific Journal of Marketing and Logistics. 26 (2): 315–338. doi:10.1108/APJML-10-2013-0113. ISSN 1355-5855.
  35. ^ Khlif, Houda; Jallouli, Rim (October 2014). "The Success Factors of CRM Systems: An Explanatory Analysis". Journal of Global Business and Technology. S2CID 218734897. Retrieved 2024-07-04.
  36. ^ Solberg Søilen, Klaus; Kovacevic, Mauricio Aracena; Jallouli, Rim (September 2012). "Key success factors for Ericsson mobile platforms using the value grid model". Journal of Business Research. 65 (9): 1335–1345. doi:10.1016/j.jbusres.2011.10.002.
  37. ^ "Customer Knowledge Management: Implementation and Added-value". The Case Centre. Retrieved 2024-07-11.
  38. ^ "Abhatoo : LES DÉRIVES DE LA DÉLOCALISATION : L'EXEMPLE DES CENTRES D'APPEL EN TUNISIE". www.abhatoo.net.ma. Retrieved 2024-07-11.
  39. ^ Economy, Journal of Telecommunications and the Digital. "Journal of Telecommunications and the Digital Economy". jtde.telsoc.org. Retrieved 2024-07-11.
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Rim Jallouli on ESEN, University of Manouba

Rim Jallouli on Google Scholar

Rim Jallouli on ORCID

Rim Jallouli on ResearchGate

Rim Jallouli on Academia.edu

Rim Jallouli on YouTube

Rim Jallouli on LinkedIn

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