Draft:Ramraj Cotton
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Ramraj Cotton is an Indian textile company, known for its cotton products, especially traditional dhotis. The company was founded in 1983 and is headquartered in Tirupur, Tamil Nadu, India.
History[edit]
Ramraj Cotton was founded by Mr. K.R. Nagarajan in 1983. The company began with a focus on manufacturing cotton dhotis, a traditional Indian garment. Over the years, Ramraj Cotton has expanded its product line to include shirts, innerwear, and other cotton-based apparel.[1]
Innovations[edit]
In 2024, Ramraj Cotton celebrated Vetti Vaaram (Dhoti Week) from January 1 to 7. The aim was to support agriculturalists and rural weavers.[2]
In 2023, they unveiled a silk dhoti collection, including one variant that cost ₹100000.[3]
In 2022, for the 44th Chess Olympiad, they launched the 'Thambi Dhotis', bordered with black and white checks to resemble a chessboard. The Prime Minister of India, Narendra Modi, sported this dhoti along with a matching shawl.[4][5]
In 2018, they launched Velcro Veshtis with pockets to target the younger generation.[6]
In 2017, Ramraj launched vests to tap into the ₹5,000 crore market.[7]
Brand Ambassadors[edit]
Actors Rishab Shetty and Yash have been brand ambassadors for Ramraj Cotton in recent years.[8][9]
Investments[edit]
The Ramraj Group signed an MoU with the Government of Tamil Nadu at the Global Investors Meet 2024. They committed to invest ₹1,000 crores over the next five years. Founder and Chairman of Ramraj Cotton K.R. Nagarajan said that the group plans to invest ₹200 crores a year to set up textile processing, weaving and spinning units. At the end of five years, the investment is expected to create 5,000 jobs.[10] References
- ^ "A white revolution". The Hindu. 2013-10-11. ISSN 0971-751X. Retrieved 2024-07-03.
- ^ "Ramraj Cotton launches combo packs at affordable prices".
{{cite web}}: CS1 maint: url-status (link) - ^ Today, Telangana (2023-08-23). "Hyderabad: Ramraj Cotton launches silk dhoti costing Rs 1 lakh". Telangana Today. Retrieved 2024-07-03.
- ^ Bureau, ABP News (2022-07-28). "PM Modi's Traditional Veshti And Shawl With Chessboard Design At Chess Olympiad Grabs Attention". news.abplive.com. Retrieved 2024-07-03.
- ^ "Ramraj Cotton introduces a brand new trend - Chess Olympiad Thambi Vetti! Here's what you need to know". Behindwoods. 2022-07-28. Retrieved 2024-07-03.
- ^ "Ramraj launches velcro pocket dhoti". BusinessLine. 2015-02-14. Retrieved 2024-07-03.
- ^ archive, From our online (2017-09-14). "Ramraj Cotton to tap Rs 5,000 crore vests market". The New Indian Express. Retrieved 2024-07-03.
- ^ Service, Express News (2024-01-27). "Ramraj Cotton ropes in actor Rishabh Shetty". The New Indian Express. Retrieved 2024-07-03.
- ^ Bharat, E. T. V. (2022-02-17). "Yash appointed as brand ambassador of Ramraj Cotton". ETV Bharat News. Retrieved 2024-07-03.
- ^ Preetha, M. Soundariya (2024-01-10). "Textile units in Tiruppur plan investments". The Hindu. ISSN 0971-751X. Retrieved 2024-07-03.
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