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QC Terme
Company typePrivately held company
Founded1982
FounderSaverio and Andrea Quadrio Curzio
Headquarters
Milan
,
Italy
Number of locations
12 Thermal centers 5 Wellness hotels
Area served
Italy, France and USA
ServicesWellness, Accommodation, Gastronomic
Revenue€ 110.930.635,00 (2023)
Number of employees
850 (2024)
Websitehttps://www.qcterme.com/en

QC Terme is an Italian company involved in the wellness sector,primarly providing thermal baths and spa services.

Founded in 1982, it operates a network of establishments based on the tradition of Roman thermal baths and on contemporary wellness practices.The architecture and design of each location are based on the surrounding environment and use natural and sustainable materials.

The company operates 12 thermal centers, 5 wellness hotels, and 2 smart hotels in various locations across Italy, including Milan, Bormio, and Rome. It also has international sites in Chamonix (France) and New York City (USA).[1]

QC Terme’s facilities include hydrotherapy, which uses water for therapeutic purposes, pools, saunas, steam rooms designed for relaxation and cleansing, relaxation areas, and thermal circuits, which involve a series of stations aimed at improving circulation and promoting relaxation.

History

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Early History

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In 1982, Pericle Quadrio Curzio, originally from Tirana and father of six, purchased and undertook the restoration of a group of historic buildings in Bormio (Lombardy), collectively known as "Bagni Vecchi" and "Bagni Nuovi".

The Bagni Vecchi complex included ancient thermal baths that traced their origins to Roman times, featuring structures such as a sweat cave that had been historically used for therapeutic purposes. These baths were integral to the region’s tradition of hydrotherapy.

The Bagni Nuovi site, located nearby, consisted of early 20th-century Art Nouveau-style buildings, including hotels and reception facilities.[2]

Under Saverio and Andrea Quadrio Curzio

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Pericle passed away in 1985, and his sons, Saverio and Andrea, took over the management of Bormio’s thermal baths, focusing on their transformation with an emphasis on wellness.

At the time, only the Bagni Vecchi were operating intermittently with six employees, offering aerosol treatments and hydrotherapy. Though the facilities were fascinating, they were in poor condition and burdened by high property taxes. During those years, even the family construction business faced difficulties.[3]

Renovation of the Bagni Vecchi began in 1998, when Saverio, along with the company, built and outdoor pool overlooking the entire valley, which quickly became very popular among young people that used to go there after skiing. This was followed by the addition of an hydromassage area and pools featuring a green serpentine stone, attracting a younger clientele. By 2003, the Bagni Nuovi spa was opened. .[2]

Over the years, the Quadrio Curzio brothers continued to revitalize the Bormio thermal spas, starting with the Bagni Vecchi and Nuovi in Bormio. In 2005, they opened a new spa with a view of Mont Blanc in Pré Saint Didier, and later added a 4-star hotel in 2013. Their expansion continued with the opening of a spa in Milan in 2007, a spa in Turin's Palazzo Abegg in 2011, and the Sforza Cesarini estate spa in Rome in 2014.[3]

By 2016, the company has reached a revenue of 58 million euros, growing at an average annual rate of 20% over the previous five years. Over the next three years, the company opened two additional thermal centers and a resort.[4] The company's expansion also happened internationally, opening wellness centers in Chamonix (France) and, in early 2023 ,in their first intercontinental location Governors Island, in New York (USA) .[5]

Rebranding initiatives

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The name" QC Terme" was officially adopted in 2007 under the leadership of Saverio (the current president) and Andrea (CEO) to honor their family name, Quadrio Curzio.[2]

In 2023, the company undertook a brand revision following an in-depth market analysis and a thorough exploration of the core principles behind the QC philosophy. This process provided a valuable insights that helped redefine the brand to better align with its expansion strategy. After establishing a presence in New York, the company is increasingly focusing on international markets, including North America, France, the UK, and Switzerland.[6]

Additionally, over the years, the company became more closely tied to lifestyle and fashion, resonating with modern generations, including Generation X, Millennials, and Generation Z, whose values and behaviours differ from the original clientele. This shift has led to a more effective communication strategy aimed at appealing to QC's newer guests, reflecting contemporary values while distancing the brand from its previous identity.[7]

The new logo "QC Spa of Wonders" features a "wonder ray"- an arc made up of interwoven black and orange rays. This design was chosen to represent the dual nature of the brand, balancing the desire for a peaceful retreat with the purse of enjoyment, as well as nurturing both the body and the mind.

Finances

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In 2016, the company achieved revenue of 58 million euros, with an average annual growth rate of 20% over the previous five years.

In 2017, the newly formed Giuturna Investments acquired a 47% stake in the QC Terme chain of hotels and wellness centers, investing a total of 54 million euros. This investment included several strategic initiatives, one of which was a potential stock market listing. The deal was managed by Ronald Spogli, former U.S. Ambassador to Italy, through his White Bridge fund. As part of the deal, Spogli joined the board of directors of QC Terme, alongside Matteo Benetton, the eldest son of Luciano Benetton.Out of the 54 million euros invested, 20 million went to the Quadrio Curzio brothers, the founders of QC Terme, while the remaining 34 million were directed to the company to fund its growth strategies.[8]

By 2019, the company's revenues had grown to 90 million euros, but in 2020 , due to the impact of the pandemic, revenues fell to 39 million euros. At that time, QC Terme operated 12 wellness centers, six of which included hotel accommodations, contributing around 28% to the total revenue, a slight increase compared to 2019.[9] In 2021, the company continued to lead the market, reporting a revenue of 54 million euros, marking a 48% growth compared to 2020.

Since 2022, Francesco Mandelli has been appointed as the director of the finance department at QC Terme spas and wellness hotels.[10]

QC Terme maintained its leadership position in the hospitality wellness sector in 2022, ranking at the top in terms of revenue among thermal companies and private hospitality groups offering thermal water and spa services. It surpassed other Italian competitors, being the only one to achieve nine-digit revenues. In 2022, the company recorded consolidated revenue of 105.5 million euros, far outpacing Terme e Grandi Alberghi Sirmione, which reported 40.4 million euros.

The latest financial report was recorded in 2023 with a turnover of 147.3 million euros.[11]

Wellness Hotels and Spa Centers

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QC Terme Bagni Vecchi

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The QC Terme Bagni Vecchi Wellness Center is located in Bormio (Valtellina - Lombardy). It was developed within the historic thermal baths of Bagni Vecchi and inaugurated in 2011.

The center includes a 4-star hotel surrounded by the Stelvio National Park that was built within the ancient thermal baths complex and inaugurated in 2012.[12]

"The Old Baths of Bormio" Drawing by Enrico Alberto d'Albertis from the travel notebooks of Captain Enrico d'Albertis - Thermal treatments in Bormio 1894. Work preserved by the Museum of World Cultures of Castello D'Albertis in Genoa.

The Bagni Vecchi hot springs are the oldest thermal baths in the region. The remains of Roman structures are still visible today, serving as a testament to the healing waters of Bormio. In the Middle Ages, the Bagni Vecchi resort was known as "Bagni di Castello", and in Roman times, it was referred to as "Ospitium Balneorum". The nearby St. Martin’s Church, that was built during medieval times, was dedicated to the ‘God of Hot Waters’ and it is said to have been constructed on the site of a pagan temple dedicated to Bormo. Located at the foot of the Stelvio Valley, the Bagni Vecchi also served as a refuge for travelers heading toward the Stelvio Pass. The medieval architecture of the complex is still largely intact today, with only minor changes made between the 19th and 20th centuries, allowing the Bagni Vecchi to preserve its original structure. Inside the complex, there is a natural steam cave with 10-meter-long tunnel leading to a hot spring. This tunnel was created during the construction of the road to the Stelvio Pass. During the construction, the spring of St. Martin was lost, prompting further excavation efforts. The cave was eventually found to have a sauna-like effect, a feature that has been preserved ever since. [13]

The healing properties of Bormio's thermal waters have been recognized since ancient times and continue to provide therapeutic benefits thanks to the springs that flow from the Rhaetian Alps. Nine springs are located at the foot of these mountains, with water temperatures ranging from 38° to 41°, reaching higher temperatures in winter and spring and lower during the summer. All the sources are situated near a significant regional tectonic fault, the Zebrù fracture, which marks the boundary between crystalline rocks and the sedimentary layers. Four of the springs (Cinglaccia, Nibelunghi, Ostrogoti, and Pliniana) are located between 1280 and 1340 meters, while the other five (S. Martino, Arciduchessa, Zampillo dei bambini, Cassiodora, and S. Carlo) are located between 1370 and 1421 meters. The area around the springs features remarkable mineral deposits, known for their high radioactivity, which imports distinctive properties to the waters. Since ancient times, the inhabitants of Bormio have benefited from the properties of these waters.The Romans already recognized the therapeutic benefits of these springs: Pliny the Elder mentioned them in the 1st century in his Natural History, while Cassiodorus, at the beginning of the 6th century, recommended the thermal waters of Bormio for their healing properties. In 1612, the waters were recognized for their effectiveness in treating conditions such as sciatica, arthritic pain, gout, and catarrh, and they were also said to help with apoplexy, tumors, hardening and joint pain.[14]

The thermal facilities of Bormio Terme are fed by the Cinglaccia spring, located near the Adda river's left bank. These waters are particularly beneficial for treating respiratory diseases (such as rhinitis, pharyngitis, laryngitis, tracheitis, and bronchitis), rheumatic diseases and uric acid disorders. Furthermore, Cinglaccia's waters are helpful for certain skin diseases, such as wounds that may cause acne, eczema and psoriasis. Historically, they have also been used to treat gynecological disorders, including vaginitis, adnexitis, cervical ulcers, metritis and ovaritis.[14]

QC Terme Bagni Nuovi

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The QC Terme Bagni Nuovi Wellness Center, located in Bormio (Valtellina - Lombardy), has been developed within the historic thermal baths of Bagni Nuovi and inaugurated in 2013.

It disposes of a 5-star resort called Grand Hotel Bagni Nuovi that in the past served as a stopover for travelers passing through the Stelvio Pass.

"The New Baths of Bormio" Drawing by Enrico Alberto d'Albertis from the travel notebooks of Captain Enrico d'Albertis - Thermal treatments in Bormio 1894. Work preserved by the Museum of World Cultures of Castello D'Albertis in Genoa.

The historical baths of Bagni Nuovi, which perfectly complemented the existing thermal complex at Bagni Vecchi, were designed by engineer Giovanni Donegani in 1830. The construction began in 1832 and was completed with the opening of Bagni Nuovi in 1836.

The original structure featured a ground floor connected to an adjacent building used as a thermal complex.The pools were arranged along a corridor, with each room containing a small pool in the classical Roman style, accessible by a series of steps.In the late 19th century, Swiss architects Chidera and Tschudy designed the ball salon, whose historical beauty is still admired today. During this period, Bagni Nuovi became a popular destination, attracting many visitors from across Europe for health treatments.

However, the prosperity of Bagni Nuovi was interrupted between the two World Wars. During WWII, the building was used as quarters for soldiers stationed along the Stelvio front. It was also during this time that King Vittorio Emanuele III visited to inspect the troops. After the war, business resumed, and the complex was expanded with a new two-story building to accommodate additional health treatments.[15]

QC Terme Dolomiti

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The QC Terme Dolomiti wellness centre, opened in 2016, is located in Pozza di Fassa (Trento, Fassa Valley - Trentino). Spanning approximately 13,000 square meters, with a covered area of ​​4,000 square meters, the facility can accomodate up to 400 people.[16]

It is the first center of the group built from scratch, rather than being developed from an existing structure. The design of the wellness center, which is 70% underground, allows for a green roof to be completed in the spring, featuring plants, flowers, and shrubs that minimize the impact on the landscape. The project was conceived with a focus on sustainable architecture, aimed for LEED certification (Leadership in Energy and Environmental Design), which recognizes excellence in energy efficiency and environmentally responsible design. The design and construction were entrusted to Quadratec Srl, the company responsible for building all of the brand’s centers.[17]

The thermal waters at QC Terme Dolomiti come form the Alloch spring, located above the town of Pozza di Fassa. This spring, known for its unique sulfurous waters, emerges at a constant temperature of 9.5°C and it is the only source of sulfurous waters in the whole of Trentino-Alto Adige region.

The water is classified as sulfurous calcium-magnesium-fluoride and flows from the sedimentary rocks of the Monzoni group at an altitude of 1320 meters. Renowned since Roman times (hence the name "Antico Bagno") for its therapeutic properties, the water is rich in calcium, magnesium, fluoride, low in sodium and high in mineral salts. It is used for various treatments in the wellness center's spa path.[18]

QC Terme Garda

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The QC Terme garda wellness centre, inaugurated in mid-December 2022, is situated in Calvagese della Riviera, on Lake Garda, inside Palazzo Arzaga.[19]

Indoor pool at QC Terme Garda with golf courses views.

Palazzo Arzaga is an ancient Renaissance residence dating back to the XV century, a period during which the property was owned by Francesco Roveglio. For nearly two centuries, the Roveglio's family maintained ownership of the property, during which time it was extensively renovated by Francesco's sons. In 1813, the property was sold to the Forti's family due to financial troubles, but the property was left vacant for nearly 40 years. In 1963, Baron Lanni della Quara acquired it and transformed it into a hotel and gold field. The family still owns the entire estate today, although they now reside in the Castle of Drugolo, also known as Averoldi Castle, an historic fortress dating back to the 10th century, located in Drugolo, an ancient village to the north of Lonato del Garda, in the province of Brescia.[20]

It disposes of a 5-star golf resort called Grand Hotel Villa Arzaga and managed by the QC TermeGarda set within a 144 hectares park.[21] The resort features frescoed walls, ancient terracotta floors and structural details, a large inner courtyard with white tables, a salons with sofas and fireplaces typical of noble residences, a bistro area adorned with tapestries, and a frescoed, and columned staircase leading to the upper floors, where the 78 rooms and suites alternate between terracotta and marble.[22] Among the room options there are the Affresco suite and the Arzaga room.[23]

QC Terme Milano

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The QC Terme Milano wellness and spa center is located in Porta Romana, a neighborhood of the city of Milan. Covering over 3,000 square meters, the facility is housed within the historic remains of Spanish walls, which date back to 16th century, and is characterized by a Liberty style architecture.[24]

Garden surrounding QC Termemilano with the ancient Spanish walls in the background.

Milan has a long spa tradition dating back to Roman times, beginning with the construction of the "Terme Erculee" built by Emperor Maximian in the III century. The tradition of Roman imperial baths was introduced by emperors Caracalla, Diocletian, and Trajan, who utilized water drawn from underground aquifers, heating it to a temperature of 36°C, thereby enhancing its therapeutic effects on the body. These baths were located near Piazza San Babila, an area abundant with water from a fountain that flowed along Viale Monza. Recent geological studies have suggested that Milan's underground thermo-mineral waters of Milan could represent a valuable economic resource, opening the door to the development of new spas in the city. [25]

The Spanish Walls were constructed during the period of Spanish rule over the Duchy of Milan to protect the city. Constructed between 1548 and 1562, they replaced the outdated medieval fortifications. In the 18th century, the walls were repurposed into picturesque, tree-lined walkways for pedestrian. However, by the late 19th century, much of the structure was demolished as part of Milan's early urban planning efforts.[26]

A notable feature of this area is the Porta Romana Funeral Station, which was inaugurated in 1908 for the transport of bodies to the city cemeteries, built to meet the growing demand from the southern neighborhoods of Milan. Today, the former funeral station is home to QC Terme Milano, a spa that preserves historical traces, such as a vintage tram transformed into a bio-sauna, a symbol of the station's past. Once a place of mourning, this location has now been transformed into a sophisticated wellness center that honors Milan's rich history and its spa tradition. [25]

QC Terme Pré Saint Didier and QC TermeMonteBianco

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QC Terme Pré Saint Didier and QC Terme MonteBianco (Pallesieux) are twin structures located within the municipality of Pré-Saint-Didier, in the province of Aosta.

QC Terme Pré Saint Didier is housed in a 19th-century building and it was inaugurated in 2005. The facility covers over 10,000 square meters, with 3,000 square meters of indoor space.[27]

QC Terme MonteBianco was established in 2014 and it spans over 1,000 square meters.[27]

Both resorts dispose of a 4-star hotel, called Mountain Resort Monte Bianco.[28]

Outdoor pool at QC Terme Pré Saint Didier with Mont Blanc views.

The thermal waters of the Pré-Saint-Didier emerge from the source at a steady temperature of 37°C. These waters are saline, slightly acidic, and contain arsenic, iron, and other minerals, with moderate radioactivity. The water is rich in arsenic compounds, silicic acid, iron oxide, and calcium carbonate.[29]

The thermal springs of Pré-Saint-Didier have been known since Roman times, when the town was called Araebrigium.[29] However, it wasn't untile the mid-17th century that the springs began to be used for therapeutic purposes. In the mid-18th century, local authorities and the Conseil des Commis took control of the springs, and in 1750, the first thermal facility was built. [30]

The spa reached its peak in the 19th century, becoming a popular destination for elite tourists, including the Italian royal family, who often vacationed there.[31]

The historic thermal center was established in 1834, at which time the town was renamed Pré-Saint-Didier-les-Bains, while the 18th-century baths were allocated to the poorer segment of the population. [30] In 1888, a building housing the casino was constructed, and this structure is now part of the modern thermal complex.

For more than 150 years, the spa was a favored destination for the Savoy royal family. In the 20th century, after being closed for about 30 years, the facility underwent renovations, and its reopening provided a significant boost to both local tourism and the economy.

QC Terme Roma

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QC Terme Roma is located on Via Portuense, in Rome, and it is housed in a historic property belonging to Duke Ascanio Sforza Cesarini, a descendant of the Torlonia family.

The wellness center is surrounded by ancient farmhouses, centuries-old Roman pines, laurel and eucalyptus plants, as well as archaeological remains. The primary objective is to use water to regenerate body and mind, following the motto salus per aquam, which means "wellbeing through water".[32]

Indoor pool with at QC Terme Roma with elements coming from ancient Rome.

Roman thermal baths, dating back to Greek antiquity (around 2000 BC), were public bathing complexes that later evolved under Roman influence starting around 30 BC. These baths, with their distinctive architectural design, typically included three main rooms: a tepidarium (warm room), a caldarium (hot room), and a frigidarium (cold room), each serving a specific function in the bathing process.

The Romans also enhanced the aesthetic appeal of these spaces, with mosaics, frescoes, and statues. Thermal baths were a kind of community center, spread throughout cities in different sizes and programmatic configurations, fulfilling the role of a meeting point between people, in the manner of a modern square, museum, or club.[33]

The wellness experience also includes the historic garden that covers over 5,000 square meters, with multiple relaxation zones.[34]

It disposes of a 5-star hotel located in Fiumicino and operated by QC TermeRoma. The property, nestled within a centuries-old park, offers a total of 72 rooms, including the Caracalla suite.[35]

QC Terme San Pellegrino

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QC Terme San Pellegrino is a wellness center established in 2014 and located 25km from Bergamo in San Pellegrino Terme. It extends over 4,500 square meters and is housed inside the Municipal Casino, inaugurated in July 1907 and revived in partnership with the Percassi family.[36][37]

Staircase of QC Terme San Pellegrino that leads to the upper floors.

The building was designed by architect Romolo Squadrelli and engineer Luigi Mazocchi and it is characterized by Art Nouveau style.

It was constructed between 1904 and 1906. In 1907, it began operating as a casino, but this lasted only 10 years before it was shut down in 1917 due to the implementation of the Orlando Law. It reopened a few years later but was closed again in 1924 by the order of Mussolini. In 1946, it resumed operations through an agreement with the Allied forces, but it closed again shortly after due to management problems. During the 1950s and 1960s, the casino, like the nearby theater, fell into neglect.

Between 2010 and 2014 the building underwent restoration, with work done on both its interior and exterior decorations. In 2018 there was talk of reopening the casino with the support of Parliament, following the closure of the Campione d'Italia casino. From 2014 to October 2019 the casino hosted guided tours by the OTER association. In October 2019 the building was repurposed as the lobby for the nearby QC Terme San Pellegrino wellness center.[38]

QC Terme Torino

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QC TermeTorino is situated in the Crocetta district of Turin and is housed in a 19th-century building called Palazzo Abegg. This Baroque-style residential building is named after one of its most recent private owners, though it is also referred to as Vigna di Madama Reale.[39]

The building originally began as a modest villa set in the middle of a vineyard owned by the jurist Count Ludovico Thesauro di Meano. In 1622, the property was acquired by Cristina of Bourbon-France, the wife of Vittorio Amedeo I of Savoy. In the late 1640s, Cristina commissioned the Carmelite architect Father Andrea Costaguta to design a new palace. The original villa was demolished, and between 1648 and 1653, the construction of the new palace began, overseen first by Costaguta and later by Amedeo di Castellamonte. The new palace included a central building flanked by two side wings, replacing the vineyard with a park featuring gardens, tree-lined avenues, fishponds, and pergolas. Count Filippo San Martino di Agliè also contributed to the design go the palace's interior decorations.[40]

QC Terme Chamonix

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The QC Termechamonix wellness and spa center is located in the French alpine resort of Chamonix-Mont-Blanc. It spans over a wellness area of 4,000 square meters. The center's interiors feature a minimalist, contemporary design that harmoniously integrated with traditional Alpine elements.

The idea of opening a center abroad emerged from an initiative by the Municipality of Chamonix-Mont-Blanc, which launched a bid in 2013 to establish a wellness center aimed at enhancing the town’s year-round tourism offerings. The QC Terme group won the bid, securing the exclusive rights to design, build, and operate the facility under a 28-year concession contract.[41]

This Chamonix wellness center has been recognized in research as a model of cultural tourism development in the Mont Blanc region, addressing the challenges posed by climate change while offering a new tourism experience .[42]

QC NY

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Outdoor pool at QC Terme NY with skyscrapers views.

QC NY, located on Governors Island in the southern part of Manhattan (USA), is a project developed in synergy with local institutions. The site has been transformed from a former military complex, which includes nearly 4,000 hectares of parkland and six Victorian-style buildings. Currently, only one of the main buildings has been renovated, covering about 2,400 square meters, along with the surrounding outdoor space featuring two Infinity Pools.[43][44]

Known for its Italian design and materials, QC Terme New York incorporates products from renowned Italian brands: fabrics from Gebrüder Thonet Vienna GmbH, Ethimo, and Dedar were selected, while color schemes and tiling were provided by Kronos Ceramiche and Ceramica Sant'Agostino, with lighting designed by Flos and Davide Groppi.[45]

The project was designed by the architectural firm Rogers & Poor and includes three historic army barracks, which were built in the early 1900s in a Collegiate Gothic style. These buildings, once used as quarters for officers, have been meticulously restored. The design of the opulent Italian spa was brought to life by New York architect Robert Henry, who oversaw the restoration and construction efforts over a seven-year period, successfully introducing the Milanese brand's wellness experience to the United States.[46]

The QC Terme NY project was developed in partnership with Perfect Wellness Group, the official Effe distributor for North America. Effe played a key role in the project by creating two hammams and five saunas. These advanced Effe hammams are high-humidity steam rooms, equipped with advanced technologies that ensure a steam density of 90-100% and temperatures around 40-50°C. Effe also contributed to the project by providing both the EPS (expanded polystyrene) structures for the hammams and the technology of the steam generators.[47]

Wellness services

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Location Building Services Offered Description
Bormio (Italy) QC Terme Bormio Thermal pools, saunas, steam bath, wellness path, hydro-massages, fitness center, yoga, pilates, beauty treatments, massages Located in the Alps, offering sulphurous thermal waters and wellness treatments.

The center includes both indoor and outdoor pools.

Chamonix (France) QC Terme Chamonix Thermal pools, saunas, relaxation areas, hydrotherapy, wellness treatments, beauty treatments, massages, relaxation lounges, fitness center Situated at the foot of Mont Blanc, combining thermal treatments with a alpine environment.
Dolomiti (Italy) QC Terme Dolomiti Thermal pools, saunas, steam bath, relaxation area, beauty and facial treatments, massages Located in the Dolomites, with hot springs, wellness areas, and mountain views.

The center uses local herbs and natural products in treatments.

Garda (Italy) QC Terme Garda Thermal pools, saunas, Turkish bath, wellness path, hydrotherapy, relaxation lounges, beauty and facial treatments, massages Located on the shores of Lake Garda, providing thermal baths and wellness treatments.
Milano (Italy) QC Terme Milano Thermal pools, saunas, wellness paths, relaxation areas, Turkish bath, beauty treatments, massages, gym, fitness classes Urban escape with modern thermal baths, saunas, and wellness treatments. The center is a urban retreat in Milan.
Monte Bianco (Italy) QC Terme Monte Bianco Thermal pools, saunas, steam bath, wellness path, beauty treatments, massages Located in the Aosta Valley, at the base of Mont Blanc, the center offers thermal waters, saunas, and wellness treatments.
New York (USA) QC Terme New York Thermal pools, sauna, Turkish bath, beauty treatments, wellness path, massages, fitness center A urban wellness experience combining modern spa services with traditional thermal treatments.
Pré-Saint-Didier (Italy) QC Terme Pré-Saint-Didier Outdoor thermal pools with panoramic views, saunas, steam baths, wellness path, beauty treatments, massages Located in the Aosta Valley, near Mont Blanc, offering natural hot springs.
Roma (Italy) QC Terme Roma Thermal pools, saunas, wellness path, beauty treatments, massage services, Turkish bath, fitness area Roman-inspired wellness center combining ancient architecture with modern treatments.

Offers a wide range of thermal baths and beauty treatments.

San Pellegrino Terme (Italy) QC Terme San Pellegrino Thermal pools, wellness path, sauna, beauty treatments, massages, relaxation areas, Turkish bath Historic wellness center with thermal baths in an art-deco setting.

The center offers a range of treatments using local spring waters.

Torino (Italy) QC Terme Torino Thermal pools, saunas, wellness path, massages, beauty treatments, Turkish bath, fitness services Urban spa center offering a range of thermal treatments and wellness services.

QC Terme and Covid-19

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The company has actively supported initiatives related to the COVID-19 emergency. In San Pellegrino Terme, QC Terme decided to assist the "In Cammino" social cooperative, based in Valle Brembana, which offers support to families, children, people with mental health issues, the elderly, and individuals with disabilities. The company organized a fundraising campaign to purchase personal protective equipment for the cooperative's staff, who provide home care, medical, and social services to terminally ill patients, those with serious conditions, or individuals lacking family support.

In Bormio, QC Terme is collaborating with "Insieme per Vincere" association to acquire essential supplies for Morelli Hospital in Sondalo, which plays a crucial role in combating COVID-19.[48]

In Milan, the company is engaged in several initiatives. With "L'Abilità" nonprofit organization, QC Terme is backing the Right Box project, which distributes boxes filled with toys and activities to around 200 families with children who have disabilities. This initiative offers immediate and specialized support to families managing the care, education, and rehabilitation of disadvantaged children. QC Terme also supports the Archè Foundation, which assists vulnerable children and families affected by violence, pediatric HIV, and social issues, in securing apartments in “Corte di Quarto”. These units will accommodate individuals in need of isolation and medical staff from Sacco Hospital. The project also includes home grocery delivery services and the monitoring of families facing hardship due to job loss.[48]

In Rome, QC Terme is partnering with "La Misericordia" Association of Fiumicino, which works with the most vulnerable members of the local community, focusing particularly on the elderly and young people. The aim is to raise funds for food donations, in order to help an estimated 1,400 people who live in extreme poverty.[48]

In Turin, QC Terme has chosen to support the Edu Care Cooperative, with the aim of converting a hostel into a shelter for children and teenagers whose parents are hospitalized. In the Aosta Valley, in Pré-Saint-Didier, the Community Foundation of the Aosta Valley Onlus is carrying out initiatives to support vulnerable people and families affected by the epidemic.[48]

Lastly, QC Terme is supporting the Bambi Association, which aids children in the Fiemme and Fassa Valleys who are facing severe health or family difficulties. Through the "Buoni Spesa" project, an initiative aimed at supporting individuals and families facing food insecurity, especially in times of crisis, the company provides six months of direct assistance to families in the area who are experiencing financial difficulties. These grocery vouchers can be used to purchase essential food and goods at participating stores.[48]

[edit]
  • Outdoor pool at QC Terme Milano with spanish walls in the background.
    Outdoor pool at QC Terme Milano with spanish walls in the background.
  • Interiors of QC Terme San Pellegrino.
    Interiors of QC Terme San Pellegrino.
  • Double Deluxe room in Grand Hotel Villa Arzaga with frescoed walls.
    Double Deluxe room in Grand Hotel Villa Arzaga with frescoed walls.
  • Outdoor pool at QC Terme MonteBianco.
    Outdoor pool at QC Terme MonteBianco.
  • Outdoor baths at QC Terme Torino with Villa Abegg in the background.
    Outdoor baths at QC Terme Torino with Villa Abegg in the background.
  • Outdoor pool at QC Terme Chamonix.
    Outdoor pool at QC Terme Chamonix.

See also

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References

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  1. ^ Conti, Emanuela; D’Amario, Rosanna (2023). "The relationship between brands and influencers: an exploratory study in the hospitality industry" (PDF). Journal of Hospitality and Tourism. 21 (2): 78–91.
  2. ^ a b c Maddalena, Roberta (2022-11-15). "Ambasciatori di benessere: come la famiglia Quadrio Curzio ha trasformato le terme in un luogo per tutti". Forbes Italia (in Italian). Retrieved 2024-11-05.
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[edit]
  • QC Terme – Official website (in Italian)
  • Media related to QC Terme at Wikimedia Commons
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