Draft:Pranav Kapoor
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Last edited by Alhosniomani20 (talk | contribs) 3 seconds ago. (Update) |
Pranav Kapoor | |
|---|---|
| Born | |
| Nationality | Indian |
| Education | Wynberg Allen School, Mussoorie IHM Aurangabad (Culinary Arts) |
| Occupations | |
| Organization(s) | Perfume Tourism PKAPO Fragrances Indian Naturals |
Pranav Kapoor is an Indian entrepreneur, eighth-generation perfumer and chef. He is the founder of Perfume Tourism, an experiential initiative designed to promote and revive the centuries-old perfume-making tradition of Kannauj, a town in Uttar Pradesh.[1][2] Kapoor is also the founder and creative director of PKAPO Fragrances, a gourmet perfumery brand, and Indian Naturals, both based in Kannauj.[3]
Early life and education
[edit]Kapoor was born in Kannauj to a family that has been engaged in perfume manufacturing and attar production since 1888.[4] The Kapoor family has been exporting fragrances from the 200-year-old family owned perfume distillery, M.L. Ramnarain Perfumers.[5]
Growing up in a family of perfumers, his earliest scent memory is of his grandfather asking him to identify the scent of perfumes and flowers.[6] He did his schooling from Wynberg Allen School in Mussoorie and has a degree in Culinary Arts from IHM Aurangabad.[7]
Perfume Tourism
[edit]Known as the "perfume capital of India", Kannauj which is located along the banks of the Ganges in Uttar Pradesh is nearly two hours away from capital Lucknow and only three hours from Agra. Historically, Kannauj, erstwhile cantonment of Nawab of Awadh, is known for its production of attars such as rose, jasmine, and khus which were transported to the Mughal Capital of Agra for Empress Nur Jahan. Perfumery in Kannauj can be traced back to the Vedic period when aromatic substances were used in religious practices. Under Emperor Harshavardhan's reign (AD 590–647), Kannauj was the capital of North India.[8] Despite its legacy and heritage in fragrance, the city has failed to attract tourists. Kapoor in an article on the South China Morning Post said, "International business visitors have been coming here since the 60s. But tourists were rare; even most Indians were unaware of the perfume making tradition here."
In March 2023, he launched the Perfume Tourism initiative to promote the town's centuries-old perfume heritage and his family's 200-year-old legacy. The initiative aims to support local artisans and attract global attention to Kannauj's cultural heritage. As part of the initiative, Kapoor has opened his family’s 120-year-old haveli in Kannauj, creating an experience center that features a perfume gallery, a perfume bar, and accommodations in a courtyard suite for visitors.[9]
Personal life
[edit]Pranav's brother, Pranjal Kapoor, a fifth-generation partner at M.L. Ramnarain Perfumers heads one of the oldest operating distilleries among the 350 perfumery units in Kannauj.[10] While his other brother Divvy Kapoor launched a perfumery brand named, Raahi Perfumes in 2022.
References
[edit]- ^ "Kannauj's Fragrance Legacy: A sensory journey with this master perfumer". Indian Express.
- ^ "Fortune India 40 Under 40: Embracing India's Entrepreneurial spirit". Fortune India.
- ^ "Experiential tourism is booming in the India of many cultures". Vogue India.
- ^ "Where even drains smell of roses — inside India's perfumery Kannauj on World Fragrance Day". The Print.
- ^ "Roses, henna, essential oil in India's perfume capital: eighth-generation maker starts a scent tour in Kannauj, his hometown". South China Morning Post.
- ^ "कन्नौज में कैसे बनता है इत्र? 120 साल पुरानी खुशबू की हवेली, जहां मनाया जाता है फूलों का उत्सव" (in Hindi). Navbharat Times.
- ^ "Roses, henna, essential oil in India's perfume capital: eighth-generation maker starts a scent tour in Kannauj, his hometown". Hospitality World - Economic Times.
- ^ "Kannauj's Attar Reinvention". Fortune India.
- ^ "Kannauj's Fragrance Legacy: This Master Perfumer Takes You On A Sensory Journey". Indian Express.
- ^ "Kannauj, la capitale indienne du parfum" (in French). National Geographic.