Draft:Pinkbox Doughnuts

Pinkbox Doughnuts

Pinkbox Doughnuts, established in 2012, is a chain of doughnut shops across the Western U.S., particularly Southern Nevada and Utah. Known for its creative doughnut offerings and distinctive interior design, the shop features unique decor elements such as pink frosting drips on the walls and doughnut-shaped door handles. With over 12 locations, Pinkbox Doughnuts offers a variety of doughnuts and coffee blends. The company also operates a doughnut truck and contributes to various charitable initiatives.

History

Pinkbox Doughnuts was originally founded in 2012 as a small,  one-shop operation in Las Vegas. In 2018, the brand was acquired by the Siegel Family, led by Steve “Stephen” Siegel, who transformed the brand through a comprehensive rebranding effort. This included enhancing the customer experience and rapidly expanding the business, with multiple new locations opening by 2020. Under Siegel's leadership, Pinkbox Doughnuts grew from its humble beginnings into a widely recognized and beloved brand, synonymous with creative doughnut offerings and a distinctive pink-themed atmosphere.

Expansion

Since its acquisition in 2018, Pinkbox Doughnuts has expanded beyond Las Vegas, with locations in North Las Vegas, Henderson, Laughlin, Primm, Pahrump, and St. George, Utah. The brand operates as a corporate-owned entity, with plans to extend its presence across the United States while maintaining a non-franchise model. This strategic growth is aimed at bringing Pinkbox's unique doughnuts and lively atmosphere to a broader audience.

Product offerings

Doughnuts

Pinkbox Doughnuts offers a wide range of creative doughnut varieties, including signature items like the Doughcros® (a hybrid of a doughnut and croissant), Shaka®, Peace Sign®, Pinky®, Pooh®, Veggee® and PeeWeez® doughnuts. The shop also features homemade cheesecake doughnuts, classic doughnut varieties like Apple Fritters and Glazed Twists, and a selection of vegan options. Pinkbox Doughnuts regularly introduces new flavors and creations, including a monthly featured Doughnut-of-the-Month. The brand also caters to custom orders for special events, providing personalized doughnuts with printed designs.

Pinkbox Doughnuts Truck

The Pinkbox Doughnuts truck, a mobile extension of the brand, operates as a full-service doughnut shop on wheels. This life-size pink box on wheels can be rented for events and private parties and frequently participates in school and community functions, charitable causes, and major city events in Las Vegas and St. George, Utah.

Recognition

Pinkbox Doughnuts has gained popularity among celebrities, athletes, and influencers, and has collaborated with various musical acts and entertainment brands. Notably, the brand has created special partnership doughnuts with artists like Machine Gun Kelly and Pearl Jam and has worked with Live Nation and the Blue Man Group. Pinkbox Doughnuts is also the official doughnut partner of the Las Vegas Raiders, Vegas Golden Knights, and Care Bears, offering exclusive doughnuts representing each partner.

Philanthropy

Pinkbox Doughnuts is actively involved in community outreach, regularly donating doughnuts to schools, law enforcement, hospitals, homeless shelters, and other organizations. The brand’s charitable initiatives are aligned with their motto, "Spreading Smiles®," and aim at bringing joy and support to the communities they serve. Pinkbox also collaborates with Siegel Cares to further its impact on the Las Vegas community.

Awards

Pinkbox Doughnuts has received widespread recognition, including multiple awards in the "Best of Las Vegas" by the Las Vegas Review-Journal from 2017 through 2023. The brand's creative marketing and presence in local media have further solidified its status as a beloved staple in the communities it serves.