Draft:Pamela Neferkará
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Pamela Neferkará is an American marketing professional. She is the founder and principal of Elmira Street Associates, based in Portland, Oregon.
Education
[edit]She has a B.S. degree in business administration from Old Dominion University, and a MBA degree in marketing from the Whitman School of Management at Syracuse University.[1] She is married to Laushon Neferkará.[1]
Career
[edit]Pamela serves as an independent director and advisor to the CEO of Hanna Andersson, an e-commerce retailer specializing in children’s apparel. In this role, she provides guidance on brand strategy, talent development, partnerships, and influencer and celebrity endorsements. Previously, she served as the independent director for Cover FX Cosmetics.[2]
Investment and advisory roles
[edit]Pamela’s investment and advisory work includes:
- Member of the Digital Advisory Panel for Genesco, Inc. (NYSE).
- Advising on brand organization and talent strategy for MTV Entertainment.
- Retail strategy consulting for Freeland Spirits, a women-owned distillery (Investor).
- Advisory Board Member for Main Street Hospitality Group.
- Investor in Kann Restaurant, recipient of the 2023 James Beard Award for Best New Restaurant.
- Advisor to Overtime Select, a high school girls’ basketball league.[3]
Roles at Nike
[edit]Pamela previously worked at Nike as the vice president of retail brand marketing[4] for its $15 billion North America region, leading a team of 200 employees. During her tenure, she oversaw Nike’s e-commerce growth.[5] She led Nike’s global marketing efforts for e-commerce expansion in Japan and China. In Western Europe, she managed Nike’s retail brand function, overseeing a $150 million/€193 million annual budget and a team of 150 employees.
She was the marketing director for the Jordan Brand,[6][7] and was the director of demand creation for NIKEGodess, a line of Nike women's boutiques.[8]
At Nike, Pamela introduced alternative work schedules, was the first single-parent expatriate, and participated in the Black Employee Network, the company’s largest employee affinity group.[9]
Affiliations and recognitions
[edit]- Recipient of the 2024 Woman of Influence Award, Portland Business Journal[9]
- Board Director, Planned Parenthood Columbia Willamette (2023–Present).
- Recognized as a 2022 Director to Watch by Directors and Boards Magazine.
- Graduate of the Corporate Director Academy (2022).
- Member of the National Association of Corporate Directors (2018–Present).
- Founding Chair of the Nike Wing Women Alumni Network.
- Co-Chair of the Women on Boards Portland Conference (2021).
References
[edit]- ^ a b "Speaking of People". Ebony. Vol. 49, no. 7. Johnson Publishing Company. May 1994. pp. 6–7. ISSN 0012-9011 – via Google Books.
- ^ https://theorg.com/org/hanna-andersson-llc/org-chart/pamela-neferkara
- ^ Pickman, Ben. "Overtime launches new league for top high school girls basketball players". The New York Times. ISSN 0362-4331. Retrieved 2024-12-28.
- ^ Puma, Grace; Shi, Christiana Smith (2024-02-20). Career Forward: Strategies from Women Who've Made It. Simon and Schuster. p. 67. ISBN 978-1-6680-1868-2.
- ^ Hoffman, Greg (2022-04-05). Emotion By Design: Creative Leadership Lessons from a Life at Nike. Grand Central Publishing. p. 217. ISBN 978-1-5387-0558-2.
- ^ "Jordan the endorser: That's all, folks". Arizona Daily Star. March 23, 2000. p. 29. Retrieved 2024-12-28 – via Newspapers.com.
- ^ "Jordan switches off commericals". Journal and Courier. March 23, 2000. p. 24. Retrieved 2024-12-28 – via Newspapers.com.
- ^ Orange Coast Magazine. Emmis Communications. October 2001. p. 22.
- ^ a b "Women of Influence 2024: Pamela Neferkara, Elmira Street Associates". Biz Journals. March 14, 2024.
External links
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