Paakashala
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| Paakashala | |
|---|---|
| Restaurant information | |
| Established | 2018 |
| Owner(s) | KN Vasudeva Adiga (founder) |
| Food type | South Indian, North Indian |
| City | Bengaluru |
| County | India |
| State | Karnataka |
| Country | India |
| Website | paakashala |
Paakashala is a chain of Indian vegetarian restaurants founded in 2018 by KN Vasudeva Adiga, a well-known figure in the Indian culinary industry. The restaurant chain is recognized for its diverse vegetarian menu and its presence in major cities across India, including Bengaluru, and has expanded internationally to Singapore.[1]
Origins and Legacy
[edit]Brahmin's Coffee Bar: The Foundation
[edit]The roots of Paakashala can be traced back to the inception of Brahmin's Coffee Bar in Shankarapuram by Nageshwara Adiga, father of Vasudeva Adiga, in 1965.[2] Brahmin's Coffee Bar started as a humble establishment serving traditional South Indian delicacies and beverages, quickly gaining popularity under Nageshwara Adiga's stewardship.[3]
Vasudeva Adiga: A Culinary Journey
[edit]While initially pursuing a different path, Vasudeva Adiga ventured into the food business after being denied a visa for higher education abroad. In 1991, he established SLV (Sri Lakshmi Venkateshwara) Fast Food, marking the beginning of his entrepreneurial journey in the culinary realm.
Evolution of Adiga's
[edit]In 1993, Vasudeva Adiga founded the first Adiga's restaurant on DVG Road, Basavanagudi, expanding his family's culinary legacy. Over time, the brand transitioned from Adiga's to Vasudev Adiga's, reflecting Vasudeva Adiga's vision of establishing his family name in the industry.[4]
Expansion and Challenges
[edit]Partnership with New Silk Route Venture Capital
[edit]In 2012, Vasudeva Adiga partnered with New Silk Route Venture Capital from New York to expand his restaurant chain further. This collaboration led to the exponential growth of Vasudev Adiga's brand, with the number of outlets increasing from 13 to 30 across various locations. [5]
New Beginnings
[edit]Despite initial success, challenges arose within the partnership, prompting Vasudeva Adiga to relinquish his stakes in Vasudev Adiga's Fastfood Pvt Ltd in August 2017. [6] [7] Undeterred, Vasudeva Adiga embarked on a new chapter in his culinary journey, laying the groundwork for the emergence of Paakashala.
The Birth of Paakashala
[edit]Sri Anantheswara Foods Pvt Ltd
[edit]In 2018, Vasudeva Adiga launched Sri Anantheswara Foods Pvt Ltd and introduced a new restaurant chain called Paakashala. "Paakashala," meaning "cooking school" in Sanskrit, reflects Vasudeva Adiga's commitment to culinary excellence and innovation.
Rapid Expansion and Acquisitions
[edit]Paakashala swiftly gained momentum, with six units opening within its inaugural year. Additionally, Vasudeva Adiga acquired the Nandi Upachar chain as part of his expansion efforts, further solidifying his presence in the food industry.[8]
Legacy and Identity
[edit]The Adiga Name: A Symbol of Heritage
[edit]Despite his exit from the Vasudev Adiga's brand, Vasudeva Adiga's impact on the Indian food industry remained indelible. Through his ventures, he sought to elevate the Adiga name to prominence, akin to other renowned family brands in India. [9]
Upholding Quality and Tradition
[edit]Paakashala continues to uphold Vasudeva Adiga's legacy of quality, innovation, and customer satisfaction. Its diverse menu offerings and commitment to culinary excellence embody the rich tradition of the Adiga family. [10]
Brand Ambassadorship and Collaboration
[edit]Paakashala enhanced its reputation by appointing actor and food enthusiast Sihi Kahi Chandru as its brand ambassador. Chandru's deep appreciation for the famous dipped idlis served at Adigas, owned by KN Vasudev Adiga, led to this collaboration. Inspired by his friend's entrepreneurial adventure, Chandru proudly accepted the post at Paakashala, impressed by its growth and commitment to quality. [11]
Awards and Recognition
[edit]- ET F&B Leader 2021 [12]
- Excellence in Bangalore’s Most Popular Chain of Restaurants – Paakashala from Business Titans - Dubai Encore [13]
- Times Hospitality Icon for Iconic Vegetarian Multicuisine Restaurant from Times Hospitality ICON 2022 [14]
- Times Hospitality Icon for Iconic Vegetarian Multicuisine Restaurant from Times Hospitality ICON
- Times Food and Nightlife Awards, Bangalore, for the best Pan Indian Vegetarian Restaurant from Times Food & Nightlife Award
- Times Hospitality Icon for Iconic Vegetarian Multicuisine Restaurant from Times Hospitality Icon 2022 [15]
- Times Hospitality Icon for Iconic Vegetarian Multicuisine Restaurant from Times Hospitality Icon 2020
Paakashala Diaries
[edit]Paakashala Diaries is a captivating video series that explores the world of food, celebrating its flavours, stories, and the people behind every dish.[16] Each episode goes beyond the kitchen to highlight the cultural significance, culinary traditions, and personal stories of chefs, food creators, and enthusiasts.[17] The first season showcases the diversity of food, featuring interviews with restaurant owners, street vendors, staff, and food lovers, offering a deeper understanding of the personal and cultural narratives that shape the culinary world. [18]
See also
[edit]References
[edit]- ^ Naidu,DHNS, Harini. "The untold Adiga's story". Deccan Herald. Retrieved 17 August 2024.
- ^ "Brahmins' Coffee Bar: The brew Basavanagudi wakes up to". thehindu.com. 29 January 2020.
- ^ "Brahmins' Coffee Bar gets postal cover". newindianexpress.com. 29 January 2020.
- ^ "The untold Adiga's story". deccanherald.com. 16 August 2019.
- ^ "New Silk Route scoops up stake in ethnic fast food chain Vasudev Adiga's". economictimes.indiatimes.com. 24 April 2012.
- ^ "New Silk Route looks to exit CCD, Vasudev Adiga's Fast Food". thehindubusinessline.com. 16 January 2018.
- ^ "Private equity fund NSR likely to buy out Adiga's restaurant chain". economictimes.indiatimes.com. 9 September 2016.
- ^ "The untold Adiga's story". deccanherald.com. 16 August 2019.
- ^ "Adiga's: Success on a plate". forbesindia.com. 7 November 2012.
- ^ "The untold Adiga's story". www.whatshot.in. 31 March 2021.
- ^ "The untold Adiga's story". whatshot.in. 3 February 2024.
- ^ "A Superb Vegetarian Dining Experience In Bengaluru: Here's Why Vasudeva Adiga From Paakashala Is Among The ET F&B Leaders 2021". whatshot.in. 31 March 2021.
- ^ "RADIOCITY BUSINESS TITANS". www.radiocity.in.
- ^ "Celebrating Excellence: Paakashala's Awards & Accolades". paakashala.com.
- ^ "Celebrating Excellence: Paakashala's Awards & Accolades". paakashala.com.
- ^ "Paakashala launches, 'Paakashala Diaries', to celebrate India's diverse culinary landscape". buzzincontent.com.
- ^ "Paakashala Launches 'Paakashala Diaries' Video Series to Spotlight Food Culture". passionateinmarketing.com.
- ^ "Paakashala Diaries aims to be a platform for food enthusiasts and young entrepreneurs: Vyjayanti Adiga, Paakashala". medianews4u.com.