Draft:Organic Basics

DG Organic Basics ApS, commonly known as Organic Basics, is a Danish clothing company headquartered in Copenhagen, Denmark.. Founded in 2015, it began as a men' s underwear subscription service, and later expanded its product range to include underwear, activewear, and everyday essentials for men and women. The majority of its products are made with organic cotton, recycled nylon and TENCEL™ Lyocell. The brand holds certifications from the Global Organic Textile Standard (GOTS), the Global Recycled Standard (GRS) and the Organic Content Standard (OCS), and is a member of 1% for the Planet.

History

Organic Basics was established in Copenhagen, Denmark, in 2014 by four co-founders: Mads Fibiger, Alexander Christiansen, Christoffer Immanuel, and Mads Rasmussen. The company initially focused on sustainable underwear alternatives in minimalist styles, muted colors and with a focus on transparency. The brand first sought investment on the first season of Løvens Hule, the Danish version of Dragon’s Den, a reality series where entrepreneurs pitch their business ideas to a panel of venture capitalists in hopes of securing investment. They did not secure funding, but launched a successful Kickstarter campaign, exceeding its $10,000 goal and raising over $20,000. In 2017, the company relocated from Denmark to California and its founders secured $1 million USD in funding from Nordic Eye, and venture capital funds Bumble Ventures and Johan Uggla with Organic Basics still owning the majority of the company. In 2019, they secured a €1 million investment from the French consumer fund, Eutopia. Through its investment rounds, Organic Basics expanded its product line to include men's and women's styles, featuring socks, bras, underwear, T-shirts, and loungewear. The sale of Organic Basics products largely took place online until November 2021, when Organic Basics opened its first retail store on Pilestræde in central Copenhagen. In July 2022, Organic Basics was acquired by Delta Galil Industries, Ltd., which owns other brands including 7 For All Mankind, Splendid, and Schiesser. In 2023, following its acquisition, Organic Basics expanded its supplier base to include certified international factories outside of Europe. Through its "Meet the Makers" campaign, the brand provides detailed information about each factory, including names, locations, certifications, and employee working conditions.

Products and Materials

Organic Basics is certified by Global Organic Textile Standard (GOTS), Global Recycled Standard (GRS) and Organic Content Standard (OCS). The company also sells PETA-Approved Vegan products and clothing made with LENZING™ branded fibers. Organic Basics partners with the UN Climate Neutral Now initiative and works with Made2Flow and One Carbon World to calculate and offset its carbon emissions. Organic Basics publishes an annual Impact Report that provides a detailed account of its carbon emissions, including total figures and a percentage breakdown across the production process for transparency. The company also participates in The Or Foundation’s “Speak Volumes” campaign, sharing its production volumes in an effort to collect accurate data on the number of garments produced by the fashion industry annually.. Organic Basics is a member of 1% for the Planet, an environmental organization whose members commit to donating 1% of their annual revenue to environmental non-profits. The company’s annual Black Friday sale campaign also involves a donation campaign to charity partners. In 2024, Organic Basics partnered with The Or Foundation on a Black Friday charity campaign to fund the removal of 220,000 pounds of textile and plastic waste from Ghana’s Accra coastline.

Collaborations

In September 2024, Organic Basics collaborated with actress Antonia Gentry, best known for her role in Netflix series Ginny & Georgia. The partnership was featured by Fashionista, highlighting the actress’ interest in working with smaller, sustainability-oriented fashion brands.