Draft:New Aim
| Submission declined on 15 August 2024 by Wikishovel (talk). This submission appears to read more like an advertisement than an entry in an encyclopedia. Encyclopedia articles need to be written from a neutral point of view, and should refer to a range of independent, reliable, published sources, not just to materials produced by the creator of the subject being discussed. This is important so that the article can meet Wikipedia's verifiability policy and the notability of the subject can be established. If you still feel that this subject is worthy of inclusion in Wikipedia, please rewrite your submission to comply with these policies.
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| Submission declined on 14 August 2024 by Ibjaja055 (talk). This submission appears to read more like an advertisement than an entry in an encyclopedia. Encyclopedia articles need to be written from a neutral point of view, and should refer to a range of independent, reliable, published sources, not just to materials produced by the creator of the subject being discussed. This is important so that the article can meet Wikipedia's verifiability policy and the notability of the subject can be established. If you still feel that this subject is worthy of inclusion in Wikipedia, please rewrite your submission to comply with these policies. Declined by Ibjaja055 32 days ago. | |
Comment: There are three separate accounts so far, all submitting separate articles about New Aim, and its founder Fung Lam. Please see Wikipedia's policy about the use of multiple accounts. Wikishovel (talk) 11:51, 15 August 2024 (UTC)
| Company type | Private |
|---|---|
| Industry | Online retailer, marketplace |
| Founded | 2005, Melbourne, Australia |
| Founder | Fung Lam, Werner Liu |
| Headquarters | Hawthorn, Melbourne |
Key people | CEO & Co-Founder: Fung Lam, Co-Founder: Werner Liu, COO: Cecilia Chiu |
| Brands | Artiss, Giselle Bedding, Devanti, Cefito, Gardeon, Everfit, Giantz, Keezi, Rigo, Weisshorn, Greenfingers, Embellir, i.Pet, Jingle Jollys |
Number of employees | 400+ |
| Subsidiaries | Dropshipzone, AirOxy |
| Website | www.newaim.com.au |
New Aim is an Australian private e-commerce company.[1]
New Aim operates more than 14 brands and distributes its products across nearly 40 online platforms including MyDeal, eBay, Amazon, and Kogan, as well as the e-commerce sites of retailers such as Bunnings, Myer, and David Jones.[2]
New Aim import, wholesale and retail household and other goods online. New Aim also develop proprietary technology that improves supply chain management such as Last-Mile Postage Optimiser (LPO) technology[3] that is designed and trained to optimise last-mile delivery by self-selecting the optimal courier service for every New Aim order.[4]
In 2022, New Aim was named among Asia Pacific's 500 fastest growing companies by Financial Times and Statista for the third consecutive year.[5]
History
[edit]Fung Lam and Werner Liu co-founded New Aim as recent university graduates in Melbourne in 2005, after getting a taste for e-commerce by scouring Melbourne two-dollar shops for things to mark-up on eBay.[6]
Having recognised that businesses vary in their technical and supply chain capabilities, New Aim developed and launched a dropshipping platform, Dropshipzone. Founded in 2012, Dropshipzone is Australia's B2B2C marketplace, powered by New Aim. This subsidiary is one of the most established drop shipping suppliers in Australia.[7]
In 2019, Liu and Lam debuted in the top 30 of the Financial Review Young Rich List with an estimated net worth of $141 million respectively. In April 2021, it was reported that Lam bought out Liu's half of the business due to differences on the future direction of the company.[8]
In July 2024, after recognising the need to further empower retailers with tools and data to help simplify the complexities of ecommerce, New Aim launched their AI-powered platform, AirOxy.[9]
As of August 2024, New Aim`s portfolio includes a diverse range of over 6,000 products and annual revenue exceeding $300 million,[10]
References
[edit]- ^ Retail, Power (2022-10-17). "Dropship venture for New Aim finalises transition to B2B marketplace". Power Retail. Retrieved 2024-08-14.
- ^ "E-commerce Young Rich Listers in $101m split". Australian Financial Review. 2021-07-27. Retrieved 2024-08-14.
- ^ "Dr Alex Ji, New Aim". CIO. Retrieved 2024-08-14.
- ^ CIO (2024-03-12). CIO Leadership Live Australia with Dr Alex Ji, Chief Information Officer, New Aim. Retrieved 2024-08-14 – via YouTube.
- ^ Bencic, Emily (2022-04-01). "New Aim named among Asia Pacific's fastest growing companies". retailbiz. Retrieved 2024-08-14.
- ^ "From two-dollar shops to $280m e-tailer for New Aim founders". Australian Financial Review. 2019-08-07. Retrieved 2024-08-14.
- ^ "Best Australian Dropshipping Suppliers Shopify in 2023". Ecomheroes. 2023-04-13. Retrieved 2024-08-14.
- ^ "E-commerce Young Rich Listers in $101m split". Australian Financial Review. 2021-07-27. Retrieved 2024-08-14.
- ^ Bencic, Emily (2024-07-31). "Industry leaders attend and exhibit at Online Retailer". retailbiz. Retrieved 2024-08-14.
- ^ Stensholt, John (14 August 2024) [March 29, 2022]. "The List - Australia's Richest 250 debutants: Dr Sam Prince, Fung Lam, Jo Horgan". The Australian.