Draft:Martin Andree
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Martin Andree (* 1971) is a German scientist, founder, and manager in the field of digital media and marketing.
Life
[edit]Andree studied at the University of Cologne, the University of Münster, and the University of Cambridge. He completed his studies in 1998 with a Master of Arts. In 2003, he received his PhD from the University of Cologne. Between 2011 and 2015, he completed an executive education program at Harvard Business School in the United States. Andree qualified as a Habilitated Doctor in 2018 at the University of Cologne in the field of Media Studies. He teaches with a focus on digital media.
From 1999 to 2018, Andree worked in international marketing at Henkel in the cosmetics division. During this time, he served as Marketing Director in Los Angeles and as Managing Director in the Middle East. From 2012 to 2018, he was Corporate Vice President of International Marketing. In 2019, Andree founded the start-up AMP Digital Ventures, which specializes in AI application software and data analytics. The company develops its own digital concepts, such as the NLP-based AI platform MachineStorming.
Martin Andree is a guest author and interview partner as a digital expert in various german media (including ARD, ZDF, NDR, WDR, Frankfurter Allgemeine Zeitung, Die Welt) as well as a speaker at international digital conferences (including Media Congress, DMEXCO, Digital Summit 2022 of the german goverment, and Gamescom).
Monographs
[edit]- Archäologie der Medienwirkung. Faszinationstypen von der Antike bis heute, Wilhelm Fink Verlag, Munich 2005, ISBN 978-3-7705-4160-7.
- Wenn Texte töten. Über Werther, Medienwirkung und Mediengewalt, Wilhelm Fink Verlag, Munich 2006, ISBN 978-3-7705-4316-8.
- Medien machen Marken. Eine Medientheorie des Marketing und des Konsums, Campus Verlag, Frankfurt am Main 2010, ISBN 978-3-593-39267-7.
- Placebo-Effekte. Heilende Zeichen, toxische Texte, ansteckende Informationen, Wilhelm Fink Verlag, Munich 2018, ISBN 978-3-7705-6275-6.
- mit Timo Thomsen: Atlas der digitalen Welt, Campus Verlag, Frankfurt am Main 2020, ISBN 978-3-593-51271-6.
- „Big Tech muss weg!“. Campus Verlag, 288 Seiten, August 2023, Rezension in der FAZ (Zusätzliches Material auf der Website zum Buch: bigtechmussweg.de)
External Links
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