Draft:Mailtrap
| Submission declined on 20 August 2024 by DoubleGrazing (talk). This submission is not adequately supported by reliable sources. Reliable sources are required so that information can be verified. If you need help with referencing, please see Referencing for beginners and Citing sources. This submission appears to read more like an advertisement than an entry in an encyclopedia. Encyclopedia articles need to be written from a neutral point of view, and should refer to a range of independent, reliable, published sources, not just to materials produced by the creator of the subject being discussed. This is important so that the article can meet Wikipedia's verifiability policy and the notability of the subject can be established. If you still feel that this subject is worthy of inclusion in Wikipedia, please rewrite your submission to comply with these policies.
Where to get help
How to improve a draft
You can also browse Wikipedia:Featured articles and Wikipedia:Good articles to find examples of Wikipedia's best writing on topics similar to your proposed article. Improving your odds of a speedy review To improve your odds of a faster review, tag your draft with relevant WikiProject tags using the button below. This will let reviewers know a new draft has been submitted in their area of interest. For instance, if you wrote about a female astronomer, you would want to add the Biography, Astronomy, and Women scientists tags. Editor resources
|  |
| Founded | 2011 |
|---|---|
| Headquarters | Kyiv , Ukraine |
| Products | Email API/SMTP and Email Marketing; Email Testing |
| Parent | Railsware |
| Website | mailtrap |
Mailtrap is an email delivery platform for transactional email sending and testing. The platform was developed and is currently owned by Railsware - a product studio headquartered in Kyiv, Ukraine and known for its work on Calendly[1], as well as its other products, Coupler.io and TitanApps.[citation needed]
Mailtrap functions as a SaaS solution built on Ruby on Rails, with some services built on Golang. The solution is hosted on AWS.[citation needed]
The Mailtrap Email Delivery Platform is used by more than 1.1 million registered users and about 150 thousand active users. Atlassian, PayPal, Adobe, Calendly, Yelp, and Toptal are among the big industry names using Mailtrap.[citation needed]
As of October 2023, estimations by Railsware value Mailtrap at 50M. Its ARR reached $1.5M{fact}} in 2021, $1.9M in 2022, and $2.8M in 2023.
History
[edit]Mailtrap was developed in 2011. The platform began as an in-house email testing tool. Right after its launch, the first version gained 3000 subscribers[2] without any marketing. Railsware also states that Mailtrap reached an ARR of $1M without investing in marketing.[citation needed]
In 2022, the platform was expanded by adding a sending solution for transactional emails with a highly developed email deliverability monitoring system.[citation needed]
The sending solution received the Bulk Stream feature in 2024, allowing users to send bulk emails on top of transactional.[citation needed]
Railsware states that the company invested ca. $2.5M into Mailtrap’s development. It didn’t require attracting external investments to build and grow the solution.[citation needed]
Mailtrap Email Testing
[edit]In October 2011, Mailtrap Email Testing became available to users. The idea for the solution came from a mistake made by the Railsware team when working on a marketing platform for a client. While testing the platform, the Railsware developers accidentally sent test emails< to users, which prompted the idea of creating a software solution for secure testing.[citation needed]
Mailtrap Email Testing uses a fake SMTP server to capture SMTP traffic from staging and dev environments. It also facilitates automating test flows and scenarios with flexible API, analyzing email content for spam score, previewing emails, and validating HTML/CSS.[citation needed]
The solution is compatible with any app or framework that supports SMTP and offers test email sending through SMTP and API.[citation needed]
Integration code for Mailtrap Email Testing is available in 20+ languages.[citation needed]
In 2022, Cyber Security News listed Mailtrap Email Testing as one of the top ten SMTP test tools[3].
With the start of the Russian invasion of Ukraine in 2022, Mailtrap Email Testing was offered for free to Ukrainian developers[4] as part of Railsware’s efforts to support Ukraine.[citation needed]
Email API/SMTP and email Mmarketing
[edit]In January 2022, Mailtrap released its email-sending solution for transactional emails, which was the next step towards building a feature-rich email platform for dev and marketing teams.[citation needed]
Mailtrap Email Sending is a solution for developers to send emails. The solution offers a reliable SMTP service and email API, an email infrastructure with all the necessary features developers need for high deliverability rates, and in-depth analytics to get more control over email infrastructure performance.[citation needed]
On January 16th, 2024, the Bulk Stream feature was added to Mailtrap Email Sending, allowing users to send bulk emails on a separate stream at the price of transactional emails.[citation needed]
Mailtrap also offers a few official SDKs for different languages:
References
[edit]- ^ Feldman, Amy. "Nigeria-Born Tope Awotona Poured His Life Savings Into Calendly. Now He's One Of America's Wealthiest Immigrants". Forbes. Retrieved 2024-08-15.
- ^ "Запустили бесплатный сервис, а потом убедили клиентов за него платить: вот как нам это удалось | MC.today". mc.today (in Russian). 2020-08-19. Retrieved 2024-08-15.
- ^ Baran, Guru (2024-08-01). "10 Best SMTP Testing Tools for Email Security in 2024". Cyber Security News. Retrieved 2024-08-15.
- ^ "Ці сервіси стали в Україні безкоштовними або майже безкоштовними: список компаній, які допомагають". РБК-Украина (in Russian). Retrieved 2024-08-15.
External Links
[edit]Category:Email marketing software Category:Cloud applications