Draft:Looka
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| Submission declined on 15 November 2024 by Bonadea (talk). This submission appears to read more like an advertisement than an entry in an encyclopedia. Encyclopedia articles need to be written from a neutral point of view, and should refer to a range of independent, reliable, published sources, not just to materials produced by the creator of the subject being discussed. This is important so that the article can meet Wikipedia's verifiability policy and the notability of the subject can be established. If you still feel that this subject is worthy of inclusion in Wikipedia, please rewrite your submission to comply with these policies. This draft's references do not show that the subject qualifies for a Wikipedia article. In summary, the draft needs multiple published sources that are:
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| Submission declined on 15 November 2024 by Dan arndt (talk). This submission is not adequately supported by reliable sources. Reliable sources are required so that information can be verified. If you need help with referencing, please see Referencing for beginners and Citing sources. This draft's references do not show that the subject qualifies for a Wikipedia article. In summary, the draft needs multiple published sources that are: Declined by Dan arndt 33 days ago.
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Comment: Requires some verifiable references/sources. Dan arndt (talk) 04:34, 15 November 2024 (UTC)
Looka is a Canada-based software company that specializes in AI-powered branding tools, including logo creation, brand kits, and website building. The company was founded in 2016 by Dawson Whitfield to support small businesses and entrepreneurs in developing brand identities.
History
[edit]Looka was founded in 2016 by Dawson Whitfield as Logojoy.[1] The company initially focused on providing automated logo design services using artificial intelligence. In 2019, the company rebranded to Looka to reflect its broader suite of branding tools.[2]
Following the rebrand, Looka experienced significant financial challenges, with revenue reportedly dropping by half. In 2020, the company laid off 80 percent of its staff to manage costs.[3] Looka adjusted its strategy following these setbacks, eventually returning to profitability.[4]
Products
[edit]Looka’s primary product is its AI-powered logo maker, which allows users to design and customize logos through an automated process.[5]
In 2020, Looka introduced its brand kit offering, which provides templates for business cards, social media profiles, email signatures, and other branded assets.[6] The company has also expanded into website creation with an AI website builder, aimed at helping small businesses establish an online presence.[7]
See also
[edit]References
[edit]- ^ Kamps, Haje Jan. "Logojoy makes designers unemployed". TechCrunch. 2016-12-01. Retrieved 2024-11-14, from https://techcrunch.com/2016/12/01/logojoy-makes-designers-unemployed/.
- ^ "Logojoy rebrands to Looka, expands product offerings". BetaKit. 2019-04-02. Retrieved 2024-11-14, from https://betakit.com/logojoy-rebrands-to-looka-expands-product-offerings/.
- ^ "Looka lays off 80 percent of staff as failed rebrand from Logojoy cut revenue in half". BetaKit. 2020-05-05. Retrieved 2024-11-14, from https://betakit.com/looka-lays-off-80-percent-of-staff-as-failed-rebrand-from-logojoy-cut-revenue-in-half/.
- ^ "How a shift in strategy took once-struggling Looka back to profitability". BetaKit. 2021-11-19. Retrieved 2024-11-14, from https://betakit.com/how-a-shift-in-strategy-took-once-struggling-looka-back-to-profitability/.
- ^ "Logojoy: How a Toronto startup is using AI to take the pain out of logo design". Financial Post. 2017-09-08. Retrieved 2024-11-14, from https://financialpost.com/entrepreneur/fp-startups/0908-biz-mtb-logojoy.
- ^ "Your company is growing, so why rebrand?". The Globe and Mail. 2019-05-08. Retrieved 2024-11-14, from https://www.theglobeandmail.com/business/article-your-company-is-growing-so-why-rebrand/.
- ^ "Logojoy rebrands to Looka, expands product offerings". BetaKit. 2019-04-02. Retrieved 2024-11-14, from https://betakit.com/logojoy-rebrands-to-looka-expands-product-offerings/.
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