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Draft:Kept.pro

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kept.pro
Company typeLimited Liability Company[1]
ISIN202018910680[1]
IndustryAccounting, professional services, outsourcing
Founded2020; 4 years ago (2020)
FounderJames Wheeler
Headquarters,
United States[2]
Websitewww.kept.pro

kept.pro is a California-based American professional services firm specialized in outsourced accounting services.[3] The firm typically works with SMEs whose revenue falls between US$5 million and US$50 million.[4]

The company came to prominence during the COVID-19 pandemic in the context of efforts by American companies to restructure their organizational workflows in response to challenges presented by the pandemic.[5]

Overview

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History

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The company was founded in 2020 by James Wheeler. While working as a fractional CFO, Wheeler noticed that many SMEs had revenue large enough to require robust accounting processes, yet lacked the budget to maintain a full-time, in-house accounting team. The company was formed with the intention of filling this gap.[6]

The company's services were initially well-received in the context of the COVID-19 pandemic as many companies moved toward remote teams and struggled to minimize expenses in response to sharp decreases in revenue.[6] By 2022, the firm exceeded US$1 million in annual recurring revenue.[6]

Business model

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In addition to fractional accounting services, kept.pro provides educational resources and strategic advisory services relating to best practices for fractional accounting functions and fractional CFOs.[4][7] Educational materials cover topics such as financial statement literacy, technology, and SME-appropriate policy, aiming to use fractional accounting services as a strategic tool for growth.[4][5][7]

Information

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Kept.pro is a Limited Liability Company.[1] The company's headquarters are located in San Diego, California.[2]

References

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  1. ^ a b c "Business Search". bizfileonline.sos.ca.gov. Retrieved 2024-12-17.
  2. ^ a b "KEPT.PRO LLC". Dun & Bradstreet. Retrieved 2024-12-17.
  3. ^ "kept.pro". Better Business Bureau. Retrieved 2024-12-03.
  4. ^ a b c "Beyond the balance sheet: How kept.pro reimagines client partnership …". archive.md. 2024-09-26. Retrieved 2024-12-03.
  5. ^ a b White, Tom (2024-07-01). "The Pandemic's Silver Lining: How COVID-19 Accelerated the Rise of Remote Accounting Firms Like kept.pro". California Business Journal. Retrieved 2024-12-03.
  6. ^ a b c "Outgrowing the Bookkeeper: How kept.pro's Founder Discovered a Niche …". archive.ph. 2024-07-02. Retrieved 2024-12-03.
  7. ^ a b Doe, John. "Slicing the Financial Pie: The Rise of Fractional Accounting Teams in Corporate Finance". Retrieved 2024-12-03.
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Category:Accounting firms Category:Business services companies established in 2020 Category:Financial services companies of the United States