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Draft:Izza (singer)

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Izza
Also known asIzza Roze
BornLos Angeles, California, U.S.
Genres
Occupations
  • Singer
  • songwriter
  • producer
  • internet personality
LabelsRed Roze Records
Websiteizzaroze.com

Izza Roze, known professionally as Izza, is an American singer, songwriter, and procuder. Her debut EP, I Say This With Love, was released in July 2022. She owns and runs Red Roze Records, a music production company.

Early life and education

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Izza was born in Los Angeles, California.[1][2] She grew up in Encino, a neighborhood in the San Fernando Valley.[3] She was introduced to music as a child, and grew up listening to Led Zeppelin and Johnny Cash.[4] She began songwriting at the age of thirteen and played the piano and guitar.[4]

Izza attended New York University's Liberal Studies School before transferring to the University of Southern California to study music business at the USC Thornton School of Music.[4][5]

Career

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Izza joined a rock band as a guitarist, pianist, and singer when she was a teenager.[4] Jay Z and Kanye West's collaborative studio album Watch the Throne was an early inspiration for Izza's music.[4] She has also cited Gwen Stefani, will.i.am, Pharrell Williams, and Fergie as inspirations.[6]

Her early music was mostly electronic dance music and hip hop, and now she mostly writes pop music.[4][7] She made her professional pop debut in 2020 with the release of her single 405.[8] Later that year she released the single God of Los Angeles.[8] She performed at 320 Festival, an online mental health music festival, alongside Chris Martin of Coldplay, Kiiara, Elohim, Social House, and Echosmith.[8][9] Izza founded Red Roze Records, a small music production company that she produces her music through.[10]

In 2021, she released the single Too Hot, Crying in Silver Lake and LAX to JFK.[8][10] In 2022, she released the singles Love Bracelets, Shut Up!, Nintendo Bitch and Popstar.[8][9][2]

In 2022, Izza purchased a billboard in Los Angeles to advertise her music. The billboard was reportedly outside the residence of her former boyfriend.[6][11] She posted a TikTok video of her posing under the billboard with the caption "My ex cheated on me so I got a billboard with my face on it in front of his apartment so him and his new girl can see me every day", which went viral with over 4.3 million views and thousands of comments.[12] Her actions were applauded by major brands including Tinder and European Wax Center.[12] Izza releases samples of her music on TikTok, and used the social media platform to promote her music.[6]

Her debut EP, I Say This With Love, was released in July 2022.[2]

In 2023, Izza released the single United States of Robbery.[13][3]

References

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  1. ^ "I grew up alongside a host of nepo babies - here's what it was like". www.abdpost.com. Archived from the original on 2023-08-22. Retrieved 2023-08-22.
  2. ^ a b c "Archived copy". Archived from the original on 2023-03-26. Retrieved 2023-08-22.{{cite web}}: CS1 maint: archived copy as title (link)
  3. ^ a b "Local musician turns tragedy into triumph with latest song addressing robbery experiences, rise in crime in L.A." August 13, 2023. Archived from the original on August 14, 2023. Retrieved August 22, 2023.
  4. ^ a b c d e f Price, Jason (February 4, 2022). "ON THE RISE: Pop Songstress IZZA Offers An Inside Look At Her World!". Archived from the original on May 29, 2023. Retrieved August 22, 2023.
  5. ^ "Izza on TikTok". TikTok. Archived from the original on 2023-08-22. Retrieved 2023-08-22.
  6. ^ a b c "Archived copy". Archived from the original on 2023-03-06. Retrieved 2023-08-22.{{cite web}}: CS1 maint: archived copy as title (link)
  7. ^ "Archived copy". Archived from the original on 2023-03-07. Retrieved 2023-08-22.{{cite web}}: CS1 maint: archived copy as title (link)
  8. ^ a b c d e "SubmitHub". www.submithub.com. Archived from the original on 2023-08-22. Retrieved 2023-08-22.
  9. ^ a b Notion Staff (November 24, 2022). ""POPSTAR" by Izza". Notion. Archived from the original on June 8, 2023. Retrieved August 22, 2023.
  10. ^ a b "Izza Shares New Single 'Crying in Silver Lake'". May 24, 2021. Archived from the original on August 9, 2022. Retrieved August 22, 2023.
  11. ^ O'Connor, Amber; Norris, Sophie (November 18, 2022). "Woman gets 'petty' revenge on her ex by putting up billboard outside his home". mirror. Archived from the original on November 25, 2022. Retrieved August 22, 2023.
  12. ^ a b "I bought billboards as revenge on cheating ex — one's outside his home". November 18, 2022. Archived from the original on November 24, 2022. Retrieved August 22, 2023.
  13. ^ Loewen, Josh (August 16, 2023). "Izza releases pop-punk anthem, "United States of Robbery"". Archived from the original on August 18, 2023. Retrieved August 22, 2023.