Draft:Introduction

An introduction is an act or process of presenting or making something known for the first time. It is a fundamental concept that occurs in various contexts, including the communication of new ideas, the initial presentation of people—both real and fictional—to others, and the unveiling of new products or designs. The purpose of an introduction is typically to formally establish familiarity, facilitate understanding, and prepare an individual, an audience, or a population for subsequent interaction or engagement with what is being introduced. In certain forms of communication such as text [writing]] and music, the word specifically refers to an initial portion of the work that serves to introduce the reader or listener to the broader themes of the work. Introductions are essential for establishing connections, whether between people, ideas, or objects, with the effectiveness of the introduction often determining the success of subsequent interactions and engagements.

The word, introduction comes from Middle English introduccioun or introduccyon, borrowed from Old French introduction, itself a borrowing from Latin intrōdūctiōnem, accusative of Latin intrōdūctiō, from intrōdūcō, dervied, by surface etymology, from intro- (into) and Latin dūctiō.

At some point in the whole long marketing process, in which a company goes from understanding consumer needs to developing a new product, the time comes to start planning the product's market introduction. In an industrial context, the term 'introduction' is preferable to the term 'launch', the latter being better suited to consumer markets. The word 'launch' seems to imply some kind of event. Conversely, the introduction of a new technical product is a methodical process, one that extends from the heart of the market research program to the final stages of product introduction.