Draft:Doris Brandenberger
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Doris Brandenberger
[edit]Doris Brandenberger[1] (born August 15, 1966, in Rüti ZH, Switzerland) is a Swiss entrepreneur, health economist, and the founder of MediCongress GmbH, a leading agency specializing in the organization of health policy and medical congresses. Over her decades-long career, Brandenberger has become a pivotal figure in Switzerland's healthcare event management sector, noted for her innovative approaches to networking and knowledge exchange.
Early Life and Education
[edit]Born in Rüti, Zurich, Doris Brandenberger displayed a strong commitment to professional excellence early on. She pursued studies in adult education, marketing, and image consulting, earning credentials such as a diploma in Adult Education (SVEB) and a federal certificate in Marketing Planning. Her multilingual abilities—fluent in German and English—have further supported her endeavors in fostering international collaborations.
Professional Career MediCongress GmbH
[edit]In 2011, Doris Brandenberger[2] founded MediCongress GmbH in Dübendorf, Switzerland, with the vision of creating a dynamic platform for healthcare professionals to exchange ideas and address critical industry challenges. MediCongress quickly became synonymous with high-caliber events like the DRG-Forum Switzerland-Germany, which debuted alongside the introduction of case-based billing systems (DRG) in Switzerland.
The forum brought together stakeholders, including hospital directors, chief physicians, and policymakers, to discuss solutions for pressing healthcare challenges. MediCongress now hosts ten major annual events, including the DRG and More, e-Healthcare CIRCLE, Communication Summit, Futurfit, Best Practice in Healthcare and the Healthcare Leader Forum, which Doris herself conceptualized to strengthen regional healthcare collaboration.
Strategic Adaptations during COVID-19
[edit]When the COVID-19 pandemic disrupted the event management industry in 2020, MediCongress faced an unprecedented challenge, with nearly 70% of its revenue at risk. Under Doris's leadership, the agency pivoted to virtual and hybrid formats. Within weeks, MediCongress launched its first virtual event, E-Healthcare Circle, transforming its offices into fully equipped studios for filming and streaming. [3]
By leveraging internal resources and engaging her team in an agile approach, Doris successfully sustained operations and even achieved profitability in 2020. The transformation not only enabled the continuation of events but also expanded the company's technical capabilities, allowing it to offer tailored virtual platforms for clients.
Previous Leadership Roles
[edit]Before establishing MediCongress, Doris co-founded International Congress Forum AG in St. Moritz, where she oversaw operations and orchestrated high-profile medical congresses. Earlier, she managed DK Event, focusing on cross-industry event planning.[4]
Advocacy and Social Contributions
[edit]Doris is deeply committed to community service, having co-founded and served as vice president of the Association for Children with Rare Diseases from 2014 to 2021. Her military background as a captain in the Swiss Air Force from 1986 to 2000 exemplifies her dedication to public service and leadership.
Innovative Management Practices
[edit]Doris introduced groundbreaking organizational models at MediCongress, such as Holacracy, which emphasizes decentralized management. She also piloted a four-day workweek, demonstrating her forward-thinking approach to workplace productivity and employee well-being.[5]
Personal Life
[edit]Doris resides in Engadin with her husband Peter Brandenberger and their son Joël. The region’s scenic landscapes have deeply inspired her, shaping her vision for integrating healthcare and tourism. Beyond work, Doris practices yoga, meditation, and nature walks, fostering a balanced lifestyle.[6]
Awards and Recognitions
[edit]HIPE Award (2022): Recognized for exemplary service delivery in the healthcare event management sector.
Economic Magazine Feature: Highlighted for fostering "synergies" across Switzerland’s healthcare ecosystem.
Vision
[edit]Doris Brandenberger’s philosophy centers on building synergies and fostering trust. Her leadership at MediCongress exemplifies how innovative thinking and collaboration can drive industry-wide impact. With a focus on hybrid event solutions and digital innovation, Doris continues to redefine the landscape of healthcare events in Switzerland.
References
[edit]- ^ "Doris Brandenberger – MediCongress – GlassFrog". de.glassfrog.com. Retrieved 2024-12-03.
- ^ Vorarlberg, carla (2024-03-12). "Buch Doris Brandenberger 'Märchenweg Val Bever' von carla Vorarlberg". WIDADO Marktplatz (in German). Retrieved 2024-12-03.
- ^ "Der Stiftungsrat – Swiss Excellence Stiftung" (in German). Retrieved 2024-12-03.
- ^ "Haus Gutenberg - Haus Gutenberg". www.haus-gutenberg.li. Retrieved 2024-12-03.
- ^ Giovanoli, Elisabeth (2015-09-09). "Die Silversurfer im Aufwind. Senioren altern heute anders". Bestyears Lifestyle Blog Schweiz (in German). Retrieved 2024-12-03.
- ^ "Aktuell / Stettbacherhof". Stettbacherhof (in German). Retrieved 2024-12-03.