Draft:Creatio
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 | |
| Formerly | bpm'pnline |
|---|---|
| Company type | Private |
| Industry | SaaS |
| Founded | October 2014 in Boston, USA |
| Founder | Katherine Kostereva |
| Headquarters | , USA |
Key people | CEO | Katherine Kostereva |
| Products | Creatio CRM with AI, Studio Creatio, Sales Creatio, Service Creatio, Marketing Creatio |
| Website | https://www.creatio.com/ |
Creatio is a global enterprise software company focused on no-code workflow and CRM automation and headquartered in Boston, Massachusetts. The company was founded in 2014. Its product offerings include a no-code platform (Studio) and a composable CRM application suite, and a range of business automation solutions for specific verticals.
Creatio has seven offices around the world, and services customers in more than 100 countries. The company partners with 750 organizations worldwide.
In June 2024, Creatio raised $200 million[1] led by led by Sapphire Ventures with company's valuation raising to $1.2B.
History
[edit]Creatio was founded by Katherine Kostereva in 2014[2], and its first product was the bpm'online CRM powered by a business process management (BPM) engine.
In November 2016, the analyst firm Forrester Research named bpm'online a leader in their Forrester Wave™: CRM Suites for Midsize Organizations report.[3]
In October 2019, the software was renamed from bpm'online to Creatio.[4]
In February 2021, Creatio raised $68 million in company's first-ever funding round led by Volition Capital with participation from Horizon Capital.[5]
In September 2022, Creatio released The No-code Playbook, a vendor-agnostic no-code methodology guide to deliver business applications with no-code.
In September 2023, Creatio launched a major release Creatio 8.1 Quantum.[6] This introduced a composable architecture and enhancements to its no-code tools to support building business applications out of components and blocks. With the Quantum release, Creatio added AI-assisted app development capabilities.
In October 2024, Creatio announced a major release Creatio 8.2 Energy.[7] This introduced a new unified AI architecture for agentic, generative and predictive automation.
Creatio's customers include such companies as Colgate-Palmolive Company, AMD, Metlife, City of Boston, Howdens, Coca Cola Bottling, Societe Generale, OTP Bank, STC, Emeria, Digital Dubai, and many others.
Features
[edit]Creatio provides technology that serves broader trends in the software industry, particularly the growing adoption of no-code platforms for citizen development.[8] It also delivers a composable architecture,[9] with a CRM application suite built on top of the Creatio no-code platform and a broad set of configurable CRM business components.
A no-code platform (Studio Creatio), Creatio allows creating user interfaces, workflows, business logic, data models, and integrations to connect to external systems via both visual tools and natural language inputs. These tools can be used to build custom stand-alone no-code applications, or to configure and extend its own suite of CRM applications.
Reception
[edit]In 2023, Forrester Research named Creatio as the leader in "The Forrester Wave™: Low-Code Platforms For Citizen Developers, Q1 2024."[10] In 2024, Gartner also recognized Creatio in their "Magic Quadrant for Enterprise Low-Code Application Platforms, 2024".[11]
Gartner has recognized Creatio in numerous CRM reports including the recent Magic Quadrant for Sales Force Automation Platforms, 2024,[12] and the Magic Quadrant for B2B Marketing Automation Platforms, 2024,[13] in which Creatio has been consistently named a leader since 2020.
References
[edit]- ^ https://www.reuters.com/technology/salesforce-challenger-creatio-raises-200-mln-becomes-unicorn-2024-06-26/
- ^ "Creatio Company Profile 2024: Valuation, Funding & Investors | PitchBook". pitchbook.com. Retrieved 2024-12-24.
- ^ "The Forrester Wave™: CRM Suites For Midsize..." Forrester. Retrieved 2024-12-24.
- ^ Barron, Jenna (2019-10-30). "Bpm'online changes name to Creatio". SD Times. Retrieved 2024-12-24.
- ^ Sawers, Paul (2021-02-22). "Creatio raises $68 million for low-code enterprise process automation". VentureBeat. Retrieved 2024-12-24.
- ^ Brooks, Steve (2023-09-20). "Creatio launches Quantum, bringing in an new era of composable no-code". Enterprise Times. Retrieved 2024-12-24.
- ^ "Creatio combines multiple AI types in new release of its no-code platform". SiliconANGLE. 2024-10-30. Retrieved 2024-12-24.
- ^ "Definition of Citizen Developer - Gartner Information Technology Glossary". Gartner.
- ^ "The Future of Business Is Composable - Gartner Keynote". Gartner.
- ^ "The Forrester Wave™: Low-Code Platforms For Citizen..." Forrester. Retrieved 2024-12-24.
- ^ "Magic Quadrant for Enterprise Low-Code Application Platforms". Gartner. Retrieved 2024-12-24.
- ^ "Magic Quadrant for Sales Force Automation Platforms". Gartner. Retrieved 2024-12-24.
- ^ "Magic Quadrant for B2B Marketing Automation Platforms". Gartner. Retrieved 2024-12-24.