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Draft:Best Commerce

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Best Commerce GmbH is a German e-commerce company specializing in consumer electronics. Founded as Heldt & Carstensen GbR in 2020 by Julian Heldt and Rico Carstensen, the company underwent significant growth and rebranded to its current name in November 2023. Headquartered in Tarp, Germany, with a warehouse in Bollingstedt, Best Commerce GmbH operates primarily in the DACH region, focusing on modern and high-quality electronic products.

History

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Best Commerce GmbH was originally established as Heldt & Carstensen GbR on November 6, 2020. Its founders, Julian Heldt and Rico Carstensen, shared a longstanding friendship and passion for entrepreneurship. With a self-funded start-up capital of €4,000, the duo launched their first Shopify online store, bestelectronic.de, in January 2021. This platform focused on consumer electronics and lifestyle products, leveraging data-driven strategies and customer-centric marketing.

The company achieved its first significant milestone in 2022 with the introduction of its private label, Pireware®, which offered high-quality products at competitive prices. Pireware® products became a cornerstone of the company’s growth, bolstering customer trust and brand recognition.

Rapid expansion led to the company’s rebranding as Best Commerce GmbH on November 23, 2023. The change marked a new phase of professionalism and long-term vision in the company’s trajectory.

Business Model

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Best Commerce GmbH primarily operates a direct-to-consumer (D2C) business model, with 95% of its sales targeting individual customers and 5% focusing on business-to-business (B2B) markets. The company’s main distribution channel is its online store, bestelectronic.de. Features of the store include:

  • Fast shipping within Germany and Austria
  • A 30-day return policy
  • Warranty services
  • Comprehensive customer support via email, live chat, and a hotline

The company has built a strong presence on social media platforms like Facebook, Instagram, TikTok, and Pinterest to enhance its digital marketing efforts.

Products and Services

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Best Commerce GmbH offers a diverse range of consumer electronics, including:

  • Smartwatches
  • Vacuum cleaners
  • Fans
  • Accessories

The company emphasizes quick delivery, quality assurance, and customer satisfaction as key aspects of its service.

Growth and Milestones

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The company has seen consistent growth since its inception:

  • 2021: Launch of the online store and early successes in performance marketing
  • 2022: 600% revenue growth compared to the previous year and the introduction of Pireware®
  • 2023: Rebranding to Best Commerce GmbH and 200% additional growth
  • 2024: Sustained 100% growth, solidifying its market presence in the DACH region

Leadership

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Julian Heldt and Rico Carstensen, both born in 1995 in Schleswig-Holstein, Germany, are the company’s founders and key leaders.

  • Julian Heldt: Holds a degree in Business Administration from the University of Applied Sciences in Flensburg. His expertise lies in digital business models and marketing.
  • Rico Carstensen: Completed vocational training and advanced management certifications. He has a strong background in brand development and sales structures.

The founders' complementary skills and shared vision have been instrumental in the company’s success.

Headquarters and Operations

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  • Headquarters: Brombeerweg 1, 24963 Tarp, Germany
  • Warehouse: Harkweg 8, 24855 Bollingstedt, Germany

The company’s facilities support streamlined logistics and efficient distribution to its target markets in Germany and Austria.

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Refere[1]nces

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  1. ^ "Elektronik von hoher Qualität zu günstigen Preisen". bestelectronic.de (in German). Retrieved 2024-11-28.