Draft:Barbie Magazine
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Barbie Magazine (also known as The Mattel Barbie Magazine or Barbie: The Magazine for Girls, among other localized titles) was first released in the United States by Mattel, Inc. in September 1961 and ran until July 1972.[1] Licensed by Mattel to use the Barbie name and logo, Barbie Magazine was re-released in the United States in 1984 under the new title Barbie: The Magazine for Girls by Telepictures Publications, Inc.[2] Mattel also licensed other publishing companies worldwide to release localized versions of the magazine, including the launch of Barbie Magazine in the UK in November 1985 by IPC Magazines Ltd.[3] The magazine is no longer published in the United States, but variations continue to be produced in other countries, such as the UK edition by Kennedy Enterprising.[4]
Barbie: The Magazine for Girls
[edit]In November 1984, The Mattel Barbie Magazine was relaunched in the United States as Barbie: The Magazine for Girls.[2] Its primary target audience was girls aged 6 to 8,[5] aligning with Mattel's overall demographic for Barbie products.[6] However, it also included content for older readers, such as a Book Club designed for girls aged 10 to 14.[7]
The magazine was published quarterly, with issues released in March (Spring), June (Summer), September (Fall), and November (Winter), and had an initial yearly subscription fee of $5 USD.[2][5]
The magazine served as a space for young girls to explore a variety of topics, including music, television, movies, beauty, health, and fashion.[8] It featured puzzles, competitions, fan letters, a book club, and a recurring "letter from Barbie", where Barbie would provide a preview of the magazine's main content.[7]
One notable feature of the magazine was the "photo drama," a comic-style segment that used photographs of Barbie dolls in elaborate, themed settings, such as the "Barbie on the Moon" storyline. Dolls were carefully styled and sometimes modified, like removing Ken's feet to fit him into Barbie's Corvette.[9] However, due to the high costs of production and retouching, the photo drama was eventually discontinued.[8]
References
[edit]- ^ "BARBIE - The Mattel Barbie Magazine - 1961 1962 1963 - 8 Issues | #239033069". Worthpoint. Retrieved 2024-10-09.
- ^ a b c Toy-Addict, Let's Peruse The 1984 Premier Issue of Barbie Magazine ~ Fun 80s Ads ~ Toy-Addict, YouTube video, 12:18, posted March 15, 2021, https://www.youtube.com/watch?v=5oqs_2s7TF4.
- ^ "UK Barbie Magazine for Kids Issue 37, Vintage 80s European Barbie Frie". Killer's Classics. Retrieved 2024-10-09.
- ^ "Primary". Kennedy Publishing. Retrieved 2024-10-09.
- ^ a b Tribune, Chicago (1985-08-28). "FOR THAT BARBIE TIME OF YOUR LIFE". Chicago Tribune. Retrieved 2024-10-08.
- ^ Mattel, Inc. 1998 Annual Report. 1998, p. 5. https://www.annualreports.com/Company/mattel-inc
- ^ a b Cole Chickering, Barbie the Magazine for Girls Spring 1989, YouTube video, 8:17, posted July 3, 2019, https://www.youtube.com/watch?v=5oqs_2s7TF4, at 7:04
- ^ a b "Life in Plastic". Kenyon College. 2023-07-20. Retrieved 2024-10-08.
- ^ Russell, Anne M (September 1985). "The B-Team Works It Out Little by Little". American Photographer (September): 98–99.