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Disney Emoji Blitz

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Disney Emoji Blitz
Developer(s)
Publisher(s)
EngineUnity
Platform(s)iOS, Android
Release
  • NA: July 14, 2016
  • JP: April 1, 2020
Genre(s)Puzzle

Disney Emoji Blitz is a match three puzzle mobile game originally created by Disney Interactive, and formerly published by Disney Mobile. The general concept of the game is to match three Disney characters in the form of stylized emojis scattered throughout one board.

Development

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In November 2017, Star Wars was introduced to the game during the "Star Wars Villain" event, with emojis of Rey, Finn, BB-8, and Kylo Ren being added to promote the release of Star Wars: The Last Jedi.[1]

In 2019, Jam City took over the development and publishing operations as a result of Disney's decision to directly pull out of the video game industry a few years earlier, by closing their in-house units and instead licensing their properties to other developers.[2]

From February 15 to 18, 2020, players had the opportunity to unlock the titular character and The Child from The Mandalorian during the "Star Wars Challenge Event",[3] with the characters returning later that year throughout November 25–30 for the "Multi-Map Villain Event", alongside new emojis of Cara Dune, the Death Trooper, and Moff Gideon.[4]

In 2022, it was announced that content for Obi-Wan Kenobi, Ice Age, and Hocus Pocus 2 would be released, alongside a Jungle Book collection, and emojis of Bruno and Luisa Madrigal from Encanto, in celebration of the game's sixth year anniversary.[5]

Release

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Disney Emoji Blitz was released on July 14, 2016, for iOS and Android devices. Approximately 400 emojis were available at launch, across different Disney and Pixar franchises, such as Mickey & Friends, Alice in Wonderland, The Little Mermaid, The Lion King, Toy Story, Monsters Inc., and Lilo & Stitch, among various others.[6][7] The game would later make its official debut in Japan on April 1, 2020.[8]

Reception

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Ara Wagoner of Android Central criticized the game's built-in custom emoji keyboard feature, noting its potential, but brought up the "downright terrible" implementation and stating "it's pretty much par for the course for custom emoji packs." She went on further by saying that the character emojis were "relatively easy to navigate, if a little simplistic", and also noted the lack of a search option to find a specific emoji.[9]

References

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  1. ^ Paige, Rachel (November 2, 2017). "Disney just unveiled some new "Star Wars" emojis, and the Force will be strong with your keyboard". HelloGiggles.
  2. ^ Takahashi, Dean (November 14, 2018). "Jam City acquires Disney's Emoji Blitz mobile game studio, cuts multiyear licensing deal". VentureBeat.
  3. ^ Jacobs, Mira (February 16, 2020). "The Mandalorian and Baby Yoda Invade Disney Emoji Blitz". Comic Book Resources.
  4. ^ Bonomolo, Cameron (November 27, 2020). "The Mandalorian and Baby Yoda Return to Disney Emoji Blitz With New Star Wars Emojis". ComicBook.com.
  5. ^ Gutierrez, Luis (July 28, 2022). "Disney Emoji Blitz Is Celebrating Six Years With Obi-Wan Kenobi, Ice Age, And Hocus Pocus 2 Content". GameSpot.
  6. ^ Dockray, Heather (July 9, 2016). "Disney emojis are about to become a part of your world". Mashable.
  7. ^ Hannum, Claire (July 12, 2016). "Brace Yourselves, Disney Emojis Are Coming". Self.
  8. ^ Takahashi, Dean (April 1, 2020). "Disney Emoji Blitz mobile game debuts in Japan". VentureBeat.
  9. ^ Wagoner, Ara (April 29, 2019). "Disney Emoji Blitz perfectly captures Android's emoji problem". Android Central.
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