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David Sunflower Seeds

From Wikipedia, the free encyclopedia

David Sunflower Seeds, also known as DAVID Seeds, is a brand of roasted and salted sunflower seeds produced by ConAgra Foods in the United States.

History

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The company was founded in 1926 by Armenian-American David Der Hairabedian of Fresno, California.[1] Der Hairabedian first roasted sunflower seeds in his grocery store and packaged them in individual servings for a nickel. Eventually, his two sons, Ara and Aram, joined him in marketing the seeds to other retailers.

David was later owned by Sunmark, Rowntree Mackintosh Confectionery, and Nestlé. Conagra Brands acquired David & Sons from Nestle USA in December 2001.[2]

Products

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  • Sunflower Seeds with Shells
  • Pumpkin Seeds
  • Sunflower Seeds without Shells
  • Trail Mix

Flavors

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  • Original – JUMBO seeds
  • Bar-B-Q – JUMBO seeds
  • Ranch – JUMBO seeds
  • Nacho Cheese
  • Jalapeño Hot Salsa – JUMBO seeds
  • Original with Reduced Sodium -JUMBO seeds
  • Dill Pickle – JUMBO seeds
  • Hot and Spicy – JUMBO seeds
  • Bacon Mac & Cheese - JUMBO seeds
  • Spicy Queso - JUMBO seeds
  • Franks RedHot - JUMBO seeds
  • Buffalo Style Ranch – JUMBO seeds
  • Cracked Pepper – JUMBO seeds
  • Sweet & Salty – JUMBO seeds
  • Sweet & Spicy - JUMBO seeds
  • Lightly Salted – Simply Seeds
  • Black Pepper – Simply Seeds
  • Sour Cream & Onion – Simply Seeds
  • Sour Cream & Onion – Jumbo Seeds
  • Sizzling Bacon

Discontinued

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  • Honey Roasted
  • Chili Lime - JUMBO seeds
  • Salsa

Babe Ruth League and DAVID Seeds

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Since 1991, DAVID Seeds has sponsored the Babe Ruth League, pitching the “Eat. Spit. Be Happy!”(slogan) message to youth baseball and softball players ages 5 to 18 nationwide. The Babe Ruth League has over 900,000 players in 45,000+ teams across the U.S..

As the “Official Sunflower Seed of the Babe Ruth League,” DAVID provides free scorebooks and safety tips to each team in the league, awards to All-Star players, and DAVID Sunflower Seeds to be sold at concession stands.

Slogans

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  • Eat. Spit. Be Happy!
  • Lets Get Cracken!

References

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  1. ^ Bulbulian, Berge (2000). The Fresno Armenians: history of a diaspora community. Fresno, CA: Press at California State University, Fresno. ISBN 9780912201351.
  2. ^ "ConAgra Foods Acquires David Sunflower Seeds Business | Grainnet". Archived from the original on 2011-07-11. Retrieved 2011-02-23.
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