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Cloudfone (brand)

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Cloudfone
IndustryConsumer electronics
Founded2010; 15 years ago (2010)
Defunct2021; 4 years ago (2021)
Headquarters
Philippines
Products
ParentCellprime Inc.
Websitecloudfone.com.ph (defunct)

Cloudfone is a defunct Philippine mobile phone and consumer electronics brand by Cellprime Inc. established by Eric Yu in 2010.

History

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Cloudfone was founded by the CEO of Cellprime, Eric Yu, in 2010. Cellprime Inc. started as an exclusive seller of Globe phone cards and SIM cards. Yu then decided to enter the local mobile market with premium but affordable devices. His first devices, the Cloudfone Ice and the QWERTY Touch, were priced at ₱7,000 when smartphones at the time were priced "around ₱20,000 to ₱ 30,000".[1]

By 2015, the brand had grown 199.8% in volume and 163.8% in value.[1] They expanded with partnerships with different brands such as ABS-CBN Mobile, Spotify, and Hyundai.[2][3][4] In 2017, they were the fourth-leading smartphone brand in the country, with 39% revenue growth and a 21% market share.[5]

Throughout its run, Cloudfone faced competition from foreign brands. Chinese brands such as Vivo, Oppo, Xiaomi, and Realme continued to enter the Philippine market with cheaper products.[5][6][7] By the early 2020s, Cloudfone had stopped releasing phones as competition from foreign brands won out.[7][6]

Products

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Cloudfone offered affordable Android smartphones. These smartphones were often dual-core or quad-core Android powered.[8] In 2014, they released the Epic 7.0, the first local Intel-based device.[9] In 2017, they partnered with the NBA to release the Cloudfone NBA Edition, a NBA-themed smartphone in Southeast Asia, containing NBA Live, NBA League Pass, and other NBA-themed accessories.[10][11]

Cloudfone also offered tablet computers. The Cloud Pad One 7.0, released in 2015, was the first Android Lollipop tablet in the country.[1][12] They also offered tablets that were compatible with both Android and Microsoft Windows operating systems.[1][13]

Sponsorships

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In 2015, Cloudfone applied to sponsor its own PBA D-League team, with plans of drafting their brand ambassador Xian Lim to the team.[14] However, their application was denied as they missed the deadline for application.[15] In 2017, they sponsored a PBA event, the Obstacle Challenge, during the PBA's 2017 All-Star Week.[16]

In 2017, Cloudfone was the technology sponsor of the Philippine Super Liga (PSL).[17] PSL coaches were given Cloudpad X tablets that they could use for calling timeouts, substitutions and challenges.[18]

References

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  1. ^ a b c d Ramirez, Joanna Rae M. (27 December 2016). "Cellprime CEO Eric Yu: On Cloud 9". The Philippine Star.
  2. ^ "ABS-CBNmobile partners with Huawei, Cloudfone for new offers". www.philstar.com. 2014-09-25. Retrieved 2025-01-08.
  3. ^ Lifestyle, Manila Standard (2015-12-14). "CloudFone, Spotify create industry-leading (breakthrough) partnership". Manila Standard. Retrieved 2025-01-08.
  4. ^ Desiderio, Louella (January 14, 2016). "CloudFone maker teams up with Hyundai, Gionee". Philstar.com. Retrieved 2025-01-08.
  5. ^ a b Interaksyon (2017-08-26). "IDC REPORT | Here are the Top smartphone brands for Q2 2017 in PH". Interaksyon. Retrieved 2025-01-08.
  6. ^ a b Icogo, Peter Jan R. (26 December 2023). "No PH local brand released a smartphone this year". GIZGUIDE.
  7. ^ a b "List of Extinct, Endangered, and Active Smartphone Brands in the Philippines (UPDATED)". TeknoGadyet. Retrieved 2025-01-08.
  8. ^ "Tech in Asia - Connecting Asia's startup ecosystem". www.techinasia.com. Retrieved 2025-01-08.
  9. ^ "The winning collaboration". www.pressreader.com. October 17, 2014. Retrieved 2025-01-08.
  10. ^ "NBA connects with new Philippines partnership". SportBusiness Sponsorship. 2016-04-05. Retrieved 2025-01-08.
  11. ^ Icogo, Peter Jan "PJ" R. "Cloudfone NBA Edition Smartphone Now Official!". GIZGUIDE | Your Gadget Coach. Retrieved 2025-01-08.
  12. ^ Francisco, Kevin Bruce (2015-03-17). "CloudFone CloudPad One 7.0 Review » YugaTech | Philippines Tech News & Reviews". YugaTech | Philippines Tech News & Reviews. Retrieved 2025-01-08.
  13. ^ Louie, Diangson (2015-11-07). "5 Dual-Boot Windows-Android tablets you can buy right now » YugaTech | Philippines Tech News & Reviews". YugaTech | Philippines Tech News & Reviews. Retrieved 2025-01-08.
  14. ^ Terrado, Reuben (February 21, 2015). "CloudFone applies to join PBA D-League, wants to tap actor Xian Lim as player". Spin.ph. Retrieved 2025-01-08.
  15. ^ Terrado, Reuben (February 26, 2015). "Salud shoots down CloudFone application to join D-League, bring in actor Xian Lim". Spin.ph. Retrieved 2025-01-08.
  16. ^ "PBA finds a friend as Cloudfone backs Obstacle Challenge contest in All-Star week". Spin.ph. April 25, 2017. Retrieved 2025-01-08.
  17. ^ Guison, Duey (2017-10-30). "You Can Now Watch your Favorite PSL Games Live with your Cloudfone Device". UNBOX PH. Retrieved 2025-01-08.
  18. ^ "PSL coaches embrace tablet system". Philstar.com. December 14, 2017. Retrieved 2025-01-08.
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