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Cinemax (Asian TV channel)

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Cinemax Asia
CountrySingapore
Broadcast area
  • Southeast Asia
  • Hong Kong
  • Taiwan
NetworkHBO Asia
HeadquartersSingapore
Programming
Language(s)
  • English (Hong Kong, Malaysia, Singapore and Philippines)
  • Mandarin (Singapore, Taiwan, Malaysia, Hong Kong)
    Thai (Thailand)
    Indonesian (Indonesia)
    Malay (Malaysia)
    Vietnamese (Vietnam)
Picture format1080i HDTV (downscaled to 16:9 anamorphic widescreen or letterboxed 576i for the SDTV feed)
Ownership
OwnerHBO Asia Pte Ltd (Warner Bros. Discovery International)
Sister channels
History
LaunchedNovember 15, 1996; 28 years ago (1996-11-15)
ReplacedFOX Action Movies (Cignal TV channel space)
Former names
  • Max (29 March 2009–30 September 2012)
  • Max by HBO (1 March 2017–1 May 2020, in Vietnam only)
Availability
Terrestrial
IndiHome (Indonesia)Channel 803

Cinemax Asia is a pan-Asian pay television channel. Part of the HBO Asia network, it features action, science-fiction, thriller, and adult comedy films.[1] Cinemax Asia is headquartered in Warner Bros. Discovery Asia office in Singapore.

History

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Cinemax Asia (15 November 1996–28 March 2009)

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Cinemax Asia (which is the secondary channel of HBO Asia) was launched in 15 November 1996, it is a 24-hour movie channel which features movies in horror, suspense, thriller and action. Cinemax Asia features Thriller Cinemax on Thursday, Action Cinemax on Friday while Cinemax Superstars on weekend.

In Malaysia, Cinemax Asia was launched on the Astrochannel number 18, on April 23, 1998 at 7.45 pm replacing the ill-fated MGM Gold channel on April 6, 1998. In Singapore, it was added to Singapore Cable Vision on 1 April 1997.[2] At the time, the channel had a complementary offer to HBO, with "thought-provoking movies of critical acclaim" and foreign feature films, all in English.[2]

Max Asia (29 March 2009–30 September 2012)

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In March 2009, Cinemax Asia was rebranded as "Max Asia" to appeal to male viewers. Max Asia's logo has been redesigned as well in line with the rebranding. Under registered permission HBO Network, Max Asia became an American movies channel.[clarification needed][3][4][5][6]

Cinemax Asia (1 October 2012–present)

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On October 1, 2012, Max Asia reverted back to Cinemax Asia. Cinemax Asia has a yellow background color, but was replaced by a red color in 2016 with a more bolder approach to match its original American counterpart, with new action and thriller movies. In Vietnam, Cinemax was renamed as Max by HBO from March 1, 2017 to May 1, 2020.

During October 2021, Cinemax Asia featured horror films in a Maximum Horror promotion.[7]

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  • Logo used in 2001–2008
    Logo used in 2001–2008
  • Cinemax Old Logo in 2008–2009
    Cinemax Old Logo in 2008–2009
  • Logo used in 2009–2012 after rebranded
    Logo used in 2009–2012 after rebranded
  • Cinemax's New Logo in 2012–2016
    Cinemax's New Logo in 2012–2016
  • Cinemax's logo used from 2017–present (2020–present in Vietnam)
    Cinemax's logo used from 2017–present (2020–present in Vietnam)
  • MAX By HBO logo (2017–2020, in Vietnam only)
    MAX By HBO logo (2017–2020, in Vietnam only)

See also

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References

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  1. ^ See the examples at Cinemax Schedule May 2021.
  2. ^ a b "Soon, 70 movies a month on new cable TV channel". The Straits Times. 20 March 1997. Retrieved 23 December 2023.
  3. ^ [1] [dead link‍]
  4. ^ "Advertising, Marketing, Media, Digital, PR News & more". Campaign Asia. Archived from the original on 25 March 2009. Retrieved 23 January 2018.
  5. ^ "Archived copy". Archived from the original on 1 April 2009. Retrieved 24 March 2009.{{cite web}}: CS1 maint: archived copy as title (link)
  6. ^ [2] [dead link‍]
  7. ^ #WhatsOnCinemax: MAXIMUM HORROR OCTOBER 2021
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