Checkers (supermarket chain)
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| Company type | Subsidiary |
|---|---|
| Industry | Retailing |
| Founded | 1956 |
| Headquarters | Brackenfell, Western Cape, South Africa |
Number of locations | 293 Checkers and 38 Checkers Hyper |
Area served | Botswana Namibia South Africa |
| Products | Groceries, beauty products, homeware and financial services |
| Parent | Shoprite |
| Website | www |
Checkers is a supermarket retailer owned by Shoprite that operates in Southern Africa. By 2024, Checkers had 293 Checkers and 38 Checkers Hyper operating in Botswana, South Africa, and Namibia. The supermarket chain focuses more strongly on fresh produce and offers a wider range of choice food items to a more affluent clientele.
History
[edit]Checkers was founded in 1956 by Norman Herber in Mayfair, Johannesburg[1][2][3]. The firm was later expanded and made successful by Raymond Ackerman. Checkers was acquired by Shoprite Group in 1991.[4]
Store types
[edit]By 2024, Checkers had 293 Checkers and 38 Checkers Hyper in 3 countries.[5]
- Checkers: Supermarkets which are being constantly improved and aligned to healthy eating and cleaner living.
- Checkers Hyper: Larger format store with a wider range than the supermarkets. This includes food, household items, clothing, video games, etc.
- Checkers Liquor Shop: Sells Liquor
Rewards card
[edit]In 2016 Checkers tested the Xtra Savings card subsequently shelving it until its launch in late 2019. This programme allows customers to sign-up for a card which they will then need to swipe with each purchase. Unlike other rewards programmes, customers are rewarded with instant savings on purchases instead of points to spend later.[6] Checkers claims that use of the card could result in up to 25% savings and early access to certain sales. There are some public questions about whether the savings are real. This is because discounted prices have been compared with other shop's normal prices. These comparisons seem to indicate that Checkers advertised savings have been exaggerated.[7]
References
[edit]- ^ Kahla, Cheryl (10 December 2018). "Eat in for under R180: Best grocery specials at South Africa's supermarkets". The South African. Retrieved 10 December 2018.
- ^ M. C. Cant; J. W. Strydom; C. J. Jooste; P. J. du Plessis (2009). Marketing Management. Juta and Company Ltd. pp. 375–. ISBN 978-0-7021-7188-8.
- ^ Herman Daniel Van Schalkwyk; Gavin C. G. Fraser; Ajuruchukwu Obi; Aad Van Tilburg (2012). Unlocking Markets to Smallholders: Lessons from South Africa. Wageningen Academic Pub. pp. 152–. ISBN 978-90-8686-134-7.
- ^ BT (21 August 2024). "The man who built South Africa's biggest retail empire". businesstech.co.za. Retrieved 21 August 2024.
- ^ "Our footprint". shopriteholdings.co.za. 2024.
- ^ "Checkers introduces rewards programme 'Xtra savings' - here's how it works". TimesLIVE.
- ^ "Checkers just revived 'Xtra Savings', its answer to Smart Shopper and WRewards – but its discounts are a little variable". BusinessInsider.
External links
[edit]
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