Charm Communications
| Company type | Public |
|---|---|
| Nasdaq: CHRM | |
| Industry | Advertising |
| Founded | 2008 |
| Defunct | 2014 |
| Fate | Unknown |
| Headquarters | Beijing, |
| Revenue | $168.75 million (As of 2013[update])[1] |
| Website | www |
Charm Communications Inc. (Nasdaq: CHRM) was the largest domestic television advertising company in China. It was incorporated in 2008 and is headquartered in Beijing.[2][3] The company provides advertising agency services from planning and managing advertising campaigns. The company was listed as a public traded company in NASDAQ in 2010[3] and delisted in 2014.
Background
[edit]The company's television advertising media resources include its exclusive arrangement with four programs on CCTV, two satellite television channels, Shanghai, China Dragon TV and Tianjin, China Satellite TV, etc.[3] It also has an agreement with Beijing Gehua Cable Network to operate digital media advertising on its interactive high definition television (HDTV) digital cable platform.[4] The company operates its business through three segments including Media Investment Management, Advertising Agency, and Branding and Identity Services.[2] The targeted market is still positioned domestically with nine top clients who accounted for 18.1% ratio of the total revenue of the company in 2009. They are China Telecom, PICC, Agricultural Bank of China, China CITIC Bank, Snowbeer, Yunnan Baiyao, C-Bons, Wahaha Joint Venture Company and Midea. [5] In 2012, the company was named as CCTV's Top Advertising Agency for ninth consecutive year. [6]
References
[edit]- ^ "CHRM Key Statistics | Charm Communications Inc. Stock - Yahoo! Finance". Finance.yahoo.com. Retrieved 2014-03-19.
- ^ a b "CHRM: Summary for Charm Communications Common Stock- Yahoo! Finance". Finance.yahoo.com. Retrieved 2015-06-19.
- ^ a b c "NASDAQ OMX Welcomes Charm Communications Inc. (CHRM), the Largest Domestic Television Advertising Agency in China, to The NASDAQ Stock Market". Ir.nasdaqomx.com. 2010-05-17. Archived from the original on 2014-03-19. Retrieved 2014-03-19.
- ^ "Charm Communications Inc (ADR): NASDAQ:CHRM quotes". Archived from the original on August 14, 2010. Retrieved 2014-03-19.
- ^ "Stock:Charm Communications (CHRM) - Wikinvest". Wikinvest.com. Archived from the original on March 6, 2012. Retrieved 2014-03-19.
- ^ "Charm Communications (CHRM) - Award". Thefreelibrary.com. 2012-02-27. Retrieved 2014-03-19.