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Chamisul

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A bottle of Chamisul Fresh

Chamisul (Korean: 참이슬; lit. dew) is a brand of soju manufactured by South Korean company HiteJinro.[1] It is the most popular brand of liquor in the world.[2][3][4][5][6][7] Chamisul Original is 20.1% ABV, and Chamisul Fresh is 17% ABV.

It is available in 200, 360, 400, and 640 mL bottles, and larger 1.8 L bottles as well.

Etymology

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The name "Chamisul", meaning "dew" in Korean, was created by Son Hye-won, the representative of Cross Point to represent the dew on the bottles of cold soju. It is also the Korean-reading of the hanja Jin-ro (眞露), the name of the company.[8]

History

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  • October 9, 1998: First produced with 23% ABV.
  • February 2001: Lowered ABV to 22% and redesigned the logo.
  • Lowered ABV to 21%.
  • February 2006: Lowered ABV to 20.1%.
  • December 2009: Changed the logo and label.
  • : Chamisul (17.8% ABV), Chamisul CLASSIC (20.1% ABV) renewal.
  • April 2018: Chamisul Fresh (17.2% ABV) renewal.
  • March 2019: Chamisul Fresh (17% ABV) renewal.

Chamisul Fresh

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Chamisul Original and Chamisul Fresh

Chamisul Fresh is a product with a lowered alcohol content. On April 9, 2018, it was announced that the alcohol content will be lowered from 17.8% to 17.2% ABV starting April 16, 2018.[9][10] From March 18, 2019, it was lowered again to 17% ABV.[11][12] After the introduction of Chamisul Fresh on August 18, 2006, the brand was called both "Chamjinisulro" and "Chamisul." In December 2009, it was decided that "Chamisul" would be the sole name.

Chamisul Original

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Chamisul Classic is the derivative of the original Chamisul, with a 20.1% ABV. It was announced on September 11, 2017 that the name will be changed to Chamisul Original.[13]

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References

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  1. ^ "It's official: Jinro soju is the most sold liquor in the world | CNN Travel". CNN. Retrieved 2019-07-02.
  2. ^ "전 세계에서 가장 많이 팔리는 술은?… 주류 마케팅의 변화 - 소비자평가". www.iconsumer.or.kr (in Korean). 2018-08-04. Retrieved 2019-10-06.
  3. ^ "세계에서 가장 많이 팔린 술 톱10". 디스패치 (in Korean). 2017-10-19. Retrieved 2019-10-06.
  4. ^ "참이슬, 세계서 가장 많이 팔린 증류주 1위 올라...누적 272억병 팔렸다". ChosunBiz (in Korean). Retrieved 2019-10-06.
  5. ^ "참이슬 vs 처음처럼". shindonga.donga.com (in Korean). 2013-01-21. Retrieved 2019-10-06.
  6. ^ "15주년 맞은 '참이슬'..."소주 역사 새로 쓰다"". 아시아경제 (in Korean). 2013-10-26. Retrieved 2019-10-06.
  7. ^ "참이슬 VS 처음처럼 순하지만 독한 소주의 역사". brunch (in Korean). 2018-06-28. Retrieved 2019-10-06.
  8. ^ 손혜원, 브랜드와 디자인의 힘, 해냄, 2006년
  9. ^ "소주가 순해진다... 참이슬 후레쉬 도수 17.2˚로 0.6˚도 낮춰". ChosunBiz (in Korean). Retrieved 2019-10-06.
  10. ^ "'참이슬 후레쉬' 알코올 도수가 낮아진다". HuffPost Korea (in Korean). 2018-04-09. Retrieved 2019-10-06.
  11. ^ "'참이슬 후레쉬' 더 순해진다…알코올 도수 17도로 낮춰". 매일경제 (in Korean). 19 March 2019. Retrieved 2019-10-06.
  12. ^ "17도…더 순해진 참이슬후레쉬". The Korea Economic Daily (in Korean). 2019-03-19. Retrieved 2019-10-06.
  13. ^ "소주 원조 '참이슬 클래식', '참이슬 오리지널'로 바뀐다". JoongAng Ilbo (in Korean). 2017-09-11. Retrieved 2019-10-06.
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