CalTV

CalTV
Formation	2005
Founded at	Berkeley, California
Headquarters	Martin Luther King Jr. Student Union
Location	University of California, Berkeley;
Region served	Berkeley, California; United States
Membership	120
Official language	English
Executive Directors	Karine Titizian ; Olivia Henderson
Affiliations	Associated Students of the University of California (ASUC)
Website	caltv.berkeley.edu

CalTV is a student run online television station based at the University of California, Berkeley. Since its inception, CalTV has grown into one of the largest student-run media organizations on the West Coast.^{[citation needed]} CalTV is a chartered organization of the Associated Students of the University of California (ASUC).

History

In the spring of 2005, Associated Students of the University of California (ASUC) was able to secure sufficient funding to set up an online TV network.^{[citation needed]}

Technology

CalTV uses standards-compliant and customized content management systems along with YouTube's online video player. Content is produced using a Canon 60D DSLR camera and Adobe Creative Cloud software running on an Apple iMac G5.

Content

Seven different departments make up CalTV: four on-camera and three behind-the-scenes. They include:

On-Camera

News
Sports
Entertainment
Comedy

Behind-the-Scenes

Post-Production
Cinematography
Business/Advertising/Marketing (BAM)

The station began producing a single show, focusing exclusively on news events (local, national, and international), presented in a street journalism style. The show featured brief backgrounds on stories introduced by CalTV journalists followed by opinions from Berkeley students and professors.

With time, CalTV's content expanded into sports, arts, and entertainment. "The CalTV Sports Highlight" began in 2006 and included coverage of California football, baseball, and water polo. The semester of Spring 2007, "The CalTV Show", an offbeat news show featuring commentary on student issues, began airing. "The CalTV Show" has been renamed "The CalBear Report".

"Back and Forth", included in the CalTV sports programming, resembles ESPN's Pardon the Interruption and features banter on sports-related topics. "Sports Shorts" features updates on recent teams in action, as well as interviews with students on Sproul Plaza. "Bear in Mind" covers off-the-field stories on student athletes and teams.

CalTV rebranded its Music Department to simply Entertainment, and rebegan programming in 2010.

Funding

CalTV has been financially supported by ASUC. CalTV also works with Big Ideas @ Berkeley, an initiative that provides funding, support, and encouragement to interdisciplinary teams at UC Berkeley. The station has also been exploring revenue generation through ads and promotional activities.

Recognition

CalTV has been recognized in local media.^{[citation needed]} The Daily Cal, Berkeley's newspaper, has published articles through CalTV.^[1]^[2] The station has also gained visibility in the Berkeley blogging community^[3]^[4]

References

^ "The Daily Californian". www.dailycal.org. Archived from the original on 27 September 2007. Retrieved 12 January 2022.
^ "The Daily Californian". www.dailycal.org. Archived from the original on 30 September 2007. Retrieved 12 January 2022.
^ "The Daily Clog: Sandbox". clog.dailycal.org. Archived from the original on 2007-02-07.
^ "CalStuff: News. Observations - New CalTV Launch". calstuff.blogsome.com. Archived from the original on 11 May 2008. Retrieved 12 January 2022.

[1] "The Daily Californian". www.dailycal.org. Archived from the original on 27 September 2007. Retrieved 12 January 2022.

[2] "The Daily Californian". www.dailycal.org. Archived from the original on 30 September 2007. Retrieved 12 January 2022.

[3] "The Daily Clog: Sandbox". clog.dailycal.org. Archived from the original on 2007-02-07.

[4] "CalStuff: News. Observations - New CalTV Launch". calstuff.blogsome.com. Archived from the original on 11 May 2008. Retrieved 12 January 2022.

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