Boutros Advertisers Naskh
| Category | Naskh |
|---|---|
| Designer(s) | Mourad Boutros, Arlette Boutros |
| Foundry | Letraset |
| Date released | 1977 |
| Re-issuing foundries | Boutros Fonts |
| Also known as | Boutros Advertisers, Boutros Ads |
| Website | www |
Boutros Advertisers Naskh is an Arabic Naskh-style typeface developed by Lebanese typographer Mourad Boutros and his wife Arlette Boutros in collaboration with Letraset in 1977.[1] It was designed to work “in perfect harmony” with various Latin-based typefaces, such as Helvetica, while respecting Arabic calligraphy and cultural rules.[1][2]
The typeface is commonly used for wayfinding, such as in Beirut International Airport and formerly Dubai International Airport, as well for road signs in many Middle Eastern countries, including Saudi Arabia, the United Arab Emirates and Qatar. However, an empirical study suggests that its use for the latter is unsuitable, due to its "high threshold" indicating "low legibility on road signs".[3]
According to Mourad Boutros, it is one of the most used and most pirated Arabic typefaces in the world.[2][4]
Arlette Boutros designed a new typeface, Boutros Sign, alongside Eva Masoura who designed the Latin accompaniment, intended to replace Boutros Advertisers Naskh on signage.[5]
References
[edit]- ^ a b "Boutros Advertisers Naskh". Boutros Fonts. Retrieved 22 December 2024.
- ^ a b Zaidi, Raisi. "Looking Cool in Arabic". Language Magazine. Retrieved 22 December 2024.
- ^ Elbardawil, Shaima (2023). "Empirical assessment of the legibility of the Naskh-style typeface used on Arabic road signs". Information Design Journal. 28. doi:10.1075/idj.22022.elb. Retrieved 23 December 2024.
- ^ Farah, Nathalie (20 July 2017). "Arabic calligraphy will never fade". Gulf News. Retrieved 22 December 2024.
- ^ McCree, Peter (28 July 2016). "Boutros Sign - The New Bilingual Signage Typeface". Boutros Fonts. Retrieved 23 December 2024.