"Bleed" was written by Keith Follesé, Adrienne Follesé, Ryan Follesé and Nick Trevisick while production was handled by Max Monet and Eric Valentine. The song has been described as a "ballad" track.[2] Speaking about the inspiration behind the song, lead vocalist Ryan Follesé stated;
"The inspiration of that song, as most ballads go, definitely a lady and a relationship that I was in, it was just, you know, something that we thought everybody, people could relate to. It's, you know, people have tough time conveying their emotions. There's no better way of writing it down sometimes. That's exactly what the songs was to us."[3]
A music video to accompany the release of "Bleed" was first released onto YouTube on April 2, 2010.[4] The band asked fans to write short thoughts on pieces of paper while being filmed to have the chance to be part of the video.[5]