Better Homes and Gardens Real Estate
 | |
| Company type | Subsidiary |
|---|---|
| Industry | Real estate |
| Founded | July 2008, in Parsippany, New Jersey, U.S. |
| Headquarters | , United States |
Key people | Ginger Wilcox (brand president) |
| Parent | Meredith Corporation (1978–2007) Anywhere Real Estate (2007–present) |
| Website | www |
Better Homes and Gardens Real Estate LLC is an international real estate company which began operations in July 2008.[1]
Better Homes and Gardens Real Estate franchises independent businesses to operate within its network.[2]
Brand History
[edit]In 1978, Meredith Corporation, one of the nation’s leading media and marketing companies and publisher of Better Homes and Gardens magazine, launched the former Better Homes and Gardens Real Estate Service.[3] Meredith owned and operated Better Homes and Gardens Real Estate Service from 1978 to 1998. Meredith then sold the real estate business in 1998 to GMAC Home Services Inc., a subsidiary of GMAC Financial Services, while retaining the Better Homes and Gardens name. GMAC was given the right to use the Better Homes and Gardens Real Estate Service name for up to 10 years after the sale, after which it was phased out.[4]
In October 2007, Meredith Corporation granted Realogy Holdings Corp. the right to license the Better Homes and Gardens name and related trademarks for 100 years.[5] Realogy re-launched the Better Homes and Gardens franchise network on July 1, 2008 and named Sherry Chris, then COO of Coldwell Banker, CEO and president of the newly launched company. [4][6] Better Homes and Gardens Real Estate became the fifth residential real estate brand launched by Realogy.[7] In 2022, Realogy rebranded as Anywhere Real Estate, Inc.
Affiliates
[edit]The Better Homes and Gardens Real Estate network is composed of independently owned and operated franchises. The network includes several large companies.
The network has grown substantially since its reintroduction in 2008 and expanded into Canada in 2011.[8] Better Homes and Gardens Real Estate's corporate offices are based in Madison, New Jersey. Today, the franchise has hundreds of offices and thousands of affiliated real estate agents located throughout the U.S., Canada and Australia.[9]
References
[edit]- ^ "Better Homes and Gardens gets real estate makeover | Inman News". Inman.com. July 23, 2008. Retrieved June 28, 2012.
- ^ "Better Homes and Gardens Real Estate LLC". RISMedia. Retrieved February 24, 2015.
- ^ "Realogy Corporation to License Better Homes and Gardens Real Estate Brand". RIS Media. October 9, 2007. Retrieved February 22, 2015.
- ^ a b Swanepoel, Stefan (October 12, 2007). "Real Estate Branding: A Gallery of Better Red Homes, Carpets and Gardens". RISMedia. Retrieved February 22, 2015.
- ^ "About Better Homes & Gardens". Agent Advice. Retrieved May 23, 2022.
- ^ "Sherry Chris to Lead Better Homes and Gardens Real Estate Brand". RIS Media. RIS Media. October 11, 2007. Retrieved February 6, 2016.
- ^ "Zillow Picks Influential Real Estate Industry Leaders to Broker Advisory Board". RISMedia. July 21, 2008. Retrieved February 24, 2015.
- ^ Roberts, Jr., Glenn (October 10, 2011). "Better Homes and Gardens Real Estate Goes Global". Inman. Retrieved February 20, 2016.
- ^ "Better Homes and Gardens Real Estate Adds New Mexico Brokerage at Nation's "Four Corners"". Better Homes and Gardens Real Estate. January 20, 2016. Retrieved February 20, 2016.
External links
[edit]- ^ LLC, Better Homes and Gardens Real Estate. "Better Homes And Gardens Real Estate Recognized As Real Estate Agency Brand Of The Year". www.prnewswire.com.