BCN Visuals
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| Industry | Out-of-home advertising, 3D Billboards, Innovation |
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| Founded | 2017 |
| Founders | Eric Sas and Alan Company |
| Headquarters | , United States |
| Website | www |
BCN Visuals is an anamorphic 3D technology company founded in Barcelona, Spain and headquartered in New York, United States. The company provides 3D anamorphic content for out-of-home billboard advertising.[1][2][3]
History
[edit]BCN Visuals was established in 2017 by Eric Sas and Alan Company in Barcelona, Spain.[2][4] The Walking Dead's debut on Disney+ in Europe was BCN Visuals' first really ground-breaking campaign.[2]
In 2018, the company partnered with BMW to create a series of animated advertisements that were displayed on a Times Square billboard in New York City. The advertisements featured a 3D roadway that appeared to come to life on the billboard, showcasing BMW's latest models in a dynamic and engaging way.[5][6][7][8]
In 2020, BCN Visuals partnered with Callao City Lights to introduce 3D technology to digital out-of-home advertising in Spain. The collaboration resulted in a 3D digital billboard located in the heart of Madrid that showcased advanced 3D animations and visuals for brands.[9]
BCN Visuals' had a partnership with Football Club Barcelona to release the football club's first-ever NFT. The NFT features a 3D model of the Camp Nou stadium, home to FC Barcelona, and was released on the blockchain marketplace OpenSea.[10] In the same year, BCN Visuals also collaborated with DPAA.[11]
Awards
[edit]- In July 2021 BCN Visuals was awarded a Promax Award for Best Out-of-Home Ad in Europe with Walt Disney for The Walking Dead Ad.[2][1] and in 2022, it was awarded the Clio Award for Best Out-of-Home Ad with Netflix, The Witcher.[12]
Notable Campaigns
[edit]- 'The Walking Dead'[2]
- 'FC Barcelona, In a Way, Immortal'[13][14]
- BMW[8]
- Pandora[3]
- Coca Cola[15]
- Marvel's Midnight Suns 2023[16]
References
[edit]- ^ a b "BCN Visuals deslumbra a Times Square con su 3D". La Vanguardia (in Spanish). 30 November 2021.
- ^ a b c d e Molines, Emilio (5 September 2021). "BCN Visuals: el revolucionario equipo detrás de campañas virales como la de 'The Walking Dead'". Forbes (in Spanish).
- ^ a b "How Pandora's out-of-home 3D billboard celebrated Black Music Month". ClickZ. 28 November 2022.
- ^ "Explore the intersection of tech and storytelling with BCN Visuals | #CompanySpotlight". creativepool.
- ^ Nelson, Samantha. "BMW Turns a Times Square Billboard Into a 3D Roadway". adweek.com.
- ^ "El estudio de los sentidos marca la agenda del nuevo marketing". La Vanguardia (in Spanish). 25 January 2023.
- ^ "BMW Rolls Big With Jaw-Dropping 3D Billboards in Times Square". Muse by Clio.
- ^ a b Nelson, Samantha. "BMW Turns a Times Square Billboard Into a 3D Roadway". Adweek.
- ^ "Callao City Lights and BCN Visuals drive the external digital medium in Spain with 3D technology". Digital AV Magazine. 5 November 2020.
- ^ "FC Barcelona launches In a Way, Immortal, the first NFT in the Club's history, that will be auctioned at Sotheby's New York". www.fcbarcelona.com. FC Barcelona.
- ^ "3D Out of Home Innovator BCN Visuals Joins DPAA". OOH TODAY. 20 September 2022.
- ^ "The Walking Dead - The Walking Dead NFT Collection". Clios.
- ^ "FC Barcelona Launches Animated 'In a Way, Immortal' NFT – Auction Set for July 29". Animation World Network.
- ^ "FC Barcelona Launches "In A Way, Immortal", The First Art NFT in the Club's History that will be Auctioned at Sotheby's". sothebys.com. Sotheby's.
- ^ "Dos catalans triomfen a Times Square". RAC1 (in Catalan). 11 December 2021.
- ^ "Inside Colossal Times Square 3D Takeover for 'Marvel's Midnight Suns' From 2K Games". Muse by Clio.