Ascia AKF
Ascia AKF | |
|---|---|
| Born | Ascia Al Faraj October 19, 1989 |
| Nationality | Kuwaiti • American[1] |
| Occupation(s) | Blogger Fashion designer |
| Known for | the-hybrids.com |
Ascia Al Faraj (born 19 October 1989), known by her blogging name Ascia AKF, is a Kuwaiti fashion blogger, model, and fashion designer. Al Faraj, with over two million Instagram followers, is considered one of the Middle East's most influential bloggers and social media influencers.[2] She is also popular in Malaysia and Indonesia.
She has worked with brands such as Ralph Lauren, Dior, Chanel, TAG Heuer, Net-a-Porter, and Tory Burch.[3] She is also the face of Riva Fashion.[4][5] Her fashion and style are mainly for women who dress modestly.
On 10 July 2018, Al Faraj uploaded a video on YouTube discussing her views on modesty and faith saying that she doesn't consider herself a hijabi and it would be "disrespectful" to call herself a hijabi. "I do not consider myself to be a hijabi because I don’t feel that it is in line with the viewpoint that I have now approaching 30. It’s not the viewpoint that I think is representative of me as a person. ... I consider myself in the modest fashion space".[1][6][7]
Career
[edit]Blogging
[edit]Al Faraj began her blogging career in 2012, her first post was titled "Some Mosaic. Some Marni." She came to prominence after she worked with Areej Al Kharafi, a Kuwaiti Boutique owner. She gained about 12,000 followers within hours after the release of their project.[8] In May 2014, along with her husband Ahmad, they started their YouTube channel "The Hybrids".
Fashion design
[edit]In 2010, Al Faraj launched her clothing line Twenty.10 by AKF.[9][3] In 2014, she, along with Syrian designer Manar Laktineh, introduced a line of handbags.[10] In 2015, she launched a line of turbans.[3]
Personal life
[edit]Ascia Al Faraj married Ahmad Al-Balooshi on November 3, 2011. Together they have two sons Adam and Noah. On December 29, 2022 she announced her divorce from Al-Balooshi.
References
[edit]- ^ a b Day, Emma (2018-07-11). ""I Don't Consider Myself a Hijabi," Says Ascia Al Faraj". vogue.me. Retrieved 2018-09-18.
- ^ BELCHER, DAVID (22 February 2016). "TAG Heuer's Appeal to a Kuwaiti Blogger". The New York Times. Retrieved 14 February 2017.
- ^ a b c "Ascia". Time Agency. Archived from the original on 21 February 2017. Retrieved 14 February 2017.
- ^ "آسيا عاكف .. محجبة عصرية (Arabic)". Rotana. Retrieved 14 February 2017.
- ^ Elenany, Maha. "أسيا عاكف.. فاشينيستا تفردت بأسلوبها، فتابعها الملايين على إنستقرام (Arabic)". Hayatouki. Retrieved 14 February 2017.
- ^ "Modest-fashion influencer Ascia Al Faraj: I don't consider myself a hijabi". mysalaam.com. 2018-07-18. Retrieved 2018-09-18.
- ^ This Might Disappoint You... on YouTube
- ^ "مقابلة: مكانة مُلهمة الموضة الكويتية آسيا كامل فراج حامل في مدوّنة الشرق الأوسط (Arabic)". Vogue. Retrieved 14 February 2017.
- ^ "Event: The Reveal of Twenty-Ten by AKF". confashionsfromkuwait. Retrieved 14 February 2017.
- ^ "Who is Ascia Al Faraj (Arabic)". aliqtisadi.com.