Aputure
 | |
| Company type | Private |
|---|---|
| Industry | Film production Industrial design Software services |
| Founded | 2013 |
| Founders | Ian Xie Ted Sim Hellen Liu |
| Headquarters | Los Angeles, California Shenzhen, China |
Area served | Global |
Key people | Ian Xie (CEO, Founder) Ted Sim (President, Founder) Hellen Liu (COO, Founder) |
| Products | Lighting equipment |
| Subsidiaries | amaran Sidus Link Deity Microphones |
| Website | www www |
Aputure (/ˈæpətʃər/) is a global designer and manufacturer of cinema lighting fixtures, light-shaping accessories and lighting software. Its products are used in studio and on location film sets along with in photography and live production.
History
[edit]Aputure was started by Ian Xie, Ted Sim and Helen Liu.
The company was founded in 2005 when Xie first began the company as an online electronics store and used his hobbyist knowledge to keep up with camera-related trends and technology. With the growth of this business, Xie started creating small camera accessories like monitors and adapters before moving on to light-emitting diodes also known as LED. During this project, Xie travelled to Los Angeles where he met with Ted Sim and other Los Angeles filmmakers to develop his initial designs. Within three years, the team was contracted by several large cinema manufacturers to begin producing light fixtures under their own in-house brands, many of which became the first-ever companies to introduce LED lighting to studios and production houses.[1]
Origins
[edit]The early team joined Xie and Sim with color scientists from Fujifilm and cinematographers from Los Angeles. Together, they engaged in product development of high-fidelity LEDs instead of low color renditioning diodes which were common at the time.[1]
In 2014, Aputure was founded. Its name was a play on combining the cinematography term "aperture" with "future."
First lighting fixtures
[edit]Originally, Aputure continued to create light fixtures for other brands. However, the design and manufacturing company soon began developing a product of their own to bring to the market.
The result was Aputure's first lighting product, the Amaran series of LED panels.[2][3] Amaran panels were lightweight fixtures that differed from traditional cinema lighting that was almost always heavy and intended exclusively for use by studio crews.
In 2016, Aputure created the Lightstorm series, their first studio-grade line of lighting fixtures.[4] By 2017, they introduced their flagship lights—the Lightstorm 120d and Lightstorm 300d.[5] The Lightstorm 300d has won several awards such as “Best in Show” at major trade shows like NAB.[6][7]
Organization
[edit]Offices and manufacturing
[edit]Aputure has offices worldwide, including stages and local support in Los Angeles, Shenzhen, Amsterdam, Singapore, Beijing, Bangalore and São Paulo. Through its in-house design team, the company has been able to design and produce products in other areas of cinematography such as light-shaping accessories[8][9][10] and microphones.[11][12]
Four-Minute Film School
[edit]In 2014, Aputure launched a series of educational videos that taught filmmakers how to light both corporate and narrative videos titled Four-Minute Film School.[13][14][15] Other series titles include Start Learning Cinematography and Ask Aputure. Hosted by Ted Sim and Valentina Vee, guest instructors have are cinematographers that have worked with Nike, Adidas, and Visa.
Light This Location
[edit]In 2019, Aputure announced a global filmmaking competition, Light This Location,[16] with RED Digital Cinema[17] challenging participants to create a short film in a single location. Prizes varied from $250,000 to a million dollars in equipment equivalent prizes. The contest had over a thousand unique entries every year and features celebrity filmmaker judges such as Ryan Connolly, Philip Bloom, and Corridor Digital.
References
[edit]- ^ a b "Aputure About Us" Aputure.com. Retrieved 2021-06-14.
- ^ "Aputure Amaran Halo AHL-H100 Ring Light" ATP. Retrieved 2020-05-26.
- ^ "KPI releases Aputure's “Amaran LED light AL-H160” which has improved color rendering to CRI95 compared to conventional models" ProNews. Retrieved 2020-05-26.
- ^ "Aputure LS 1/2 LightStorm LED Light Hands-on Review" Photigy. Retrieved 2020-05-26.
- ^ "Review of the Aputure Light Storm COB 120D Studio LED" Digital Photography School. Retrieved 2020-05-26.
- ^ "Aputure LS C300d hands on review – Big output at an affordable price" News Shooter. Retrieved 2020-03-15.
- ^ "Aputure 300D" Digital Filmmaker. Retrieved 2020-03-15.
- ^ "Aputure releases a host of lighting modifiers" News Shooter. Retrieved 2020-03-15.
- ^ "Aputure Lit It Up With Their Lights And Modifiers" Atola Visuals. Retrieved 2020-05-26.
- ^ "Light Dome Mini and Spacelight – New Aputure Light Storm Accessories" Cinema5D. Retrieved 2020-05-26.
- ^ "Aputure Deity Shotgun Mic Competes With the Sennheiser MKH416" Cinema5D. Retrieved 2020-05-26.
- ^ "Aputure V-Mic D2: A Novel Approach to Basic DSLR Audio Limitations" Planet5D. Retrieved 2020-05-26.
- ^ "6 Camera Stabilization Hacks for Sharper Photos and Smoother Video" PetaPixel. Retrieved 2020-05-26.
- ^ "11 YouTube Channels Every Filmmaker Should Be Following" ShutterStock Blog. Retrieved 2020-05-26.
- ^ "How to Shoot and Edit Cinemagraphs" RocketStock Blog. Retrieved 2020-05-26.
- ^ "Aputure officially announces “Light This Location 2019” contest" News Shooter. Retrieved 2020-03-15.
- ^ "Win a RED 8K Camera By Entering the APUTURE “Light This Location” 2019 Filmmaking Competition" 4K Shooters. Retrieved 2020-05-26.