Appy Entertainment
 | This article needs additional citations for verification. (November 2019) |
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| Company type | Video game developer |
|---|---|
| Founded | October 31, 2008 |
| Founder | Chris Ulm, Farzad Varahramyan, Paul O'Connor, Rick Olafsson, Emmanuel Valdez |
| Defunct | 2014 |
Appy Entertainment, Inc., was an American video-game developer focusing primarily on mobile and tablet devices.[1] Their most popular app was FaceFighter.[2] The company since to have shutdown around 2014.
Company information
[edit]Appy Entertainment was founded on October 31, 2008, by Chris Ulm, Farzad Varahramyan, Paul O'Connor, Rick Olafsson, and Emmanuel Valdez - all former executives of High Moon Studios.[3]
Appy was located at their "Secret Worldwide Headquarters", a loft-style office above an Irish Pub in Carlsbad, California.[4]
Appy released a number of apps with over 20 million downloads.
In September 2011, they reached a milestone of 10 million iOS downloaded on the FaceFighter app.[5]
Product pricing
[edit]While Appy began with a traditional premium pricing approach for their games, at some point switched to a free-to-play model. They also changed the pricing model of existing games like Trucks & Skulls from premium to free-to-play monetization.[6]
References
[edit]- ^ Fikes, Bradley J. (January 14, 2009). "Video game startup relishes Carlsbad ambience". North County Times. Archived from the original on September 4, 2012. Retrieved 18 April 2012.
- ^ "FaceFighter for iPhone". Macworld. Retrieved 2022-11-19.
- ^ "Appy Entertainment Announces Record Numbers". www.businesswire.com. 2011-09-20. Retrieved 2021-12-24.
- ^ "Appy Entertainment". GamesIndustry.biz. Retrieved 2021-12-24.
- ^ Sakuraoka-Gilman, Matt. "Appy's FaceFighter franchise pushes it past 10 million iOS downloads". pocketgamer.biz. Retrieved 2022-11-19.
- ^ De Vere, Kathleen (Mar 12, 2012). "Appy Entertainment's free-to-play move boosted revenues by 150 percent". Inside Mobile Apps. Archived from the original on 15 April 2012. Retrieved 18 April 2012.
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