Alive is the second Japanese extended play (EP) and fourth overall by South Korean girl group Ive. It was released on August 28, 2024, by Starship Entertainment and Ariola Japan. The EP contains 5 tracks, including the lead single "Crush", "Will" which was previously released as a soundtrack for Pokémon: Terastal Debut, and the Japanese version of "I Am", "Off the Record", and "Baddie".
On April 12, 2024, Ive released the Japanese single "Will" as a soundtrack for Pokémon: Terastal Debut.[1] On July 15, Starship announced Ive's second Japanese EP Alive, along with its track listing, which includes "Will".[2] The lead single, "Crush", was released on August 7, ahead of the EP's release.[3] "Crush" was described as a soft pop song, which is unlike what Ive's music is mostly known for.[4]
Ive performed "Crush" on the September 2 episode of TBS' Count Down TV in Japan.[5] Advertisements to promote the EP were also placed around Shibuya, including one at an exit of Shibuya Station.[6]
^IVE、ポケモンOPテーマ「Will」配信リリース&OP映像公開 [Ive releases Pokémon opening theme "Will" digitally and reveals opening video]. Billboard Japan (in Japanese). July 15, 2024. Archived from the original on April 15, 2024. Retrieved December 28, 2024.
^IVE、新曲「CRUSH」MVをYouTubeプレミア公開へ [Ive to premiere the music video for their new song "Crush" on YouTube] (in Japanese). Oricon. August 7, 2024. Archived from the original on August 8, 2024. Retrieved December 28, 2024.
^Kim, Na-yul (August 8, 2024). 아이브, 日 신곡 '크러쉬' MV 선공개..도쿄돔 앵콜 앞둔 행보 [Ive, new Japanese song "Crush" MV pre-release.. release ahead of Tokyo Dome concert] (in Korean). Herald Pop. Archived from the original on December 28, 2024. Retrieved December 28, 2024 – via Naver.
^「CDTVライブ!ライブ!」次回出演者発表 フェス企画はBUMP BE:FIRST、IVEが新曲フル [Next performers announced for "CDTV Live! Live!" festival project features Bump, Be First and Ive performing new songs in full] (in Japanese). Oricon. August 19, 2024. Archived from the original on August 19, 2024. Retrieved December 28, 2024.
^IVEの広告が渋谷エリア各所に はがして持ち帰れるピールオフ企画も [Ive advertisements will be displayed in various locations around Shibuya. There will also be a peel-off event where you can take the advertisements home.] (in Japanese). Oricon. August 26, 2024. Archived from the original on December 28, 2024. Retrieved December 28, 2024.