Advmaker
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Type of site | Advertising network |
---|---|
Available in | Russian, English |
URL | advmaker |
Commercial | Yes |
Registration | Required |
Launched | 2008 |
Current status | Active |
Advmaker is an affiliate program for internet advertising in Runet. It features approximately 17,000 advertising spaces, reaching over 100 million visitors and generating three billion page views per month.[1] The program is designed for webmasters and site owners seeking to place advertisements on their web projects, as well as for advertisers.
History
[edit]Advmaker, an advertising network, was founded in April 2008.[2] By the following year, it ranked among the top 50 websites in Russia (23rd place),[3] Ukraine (28th place),[4] Belarus (32nd place),[5] and Kazakhstan (25th place).[6] In 2010, according to a published Google ranking, the company was listed among the top 1,000 websites worldwide.[7]
In 2014, Advmaker participated in the second annual RACE Awards 2014, competing in the category of "Breakthrough of the Year in the Lead Generation Market".[8] Additionally, on October 3–4, 2014, the company served as the Wi-Fi sponsor for the marketing and affiliate programs exhibition Russian Affiliate Congress & Expo (RACE).[9]
In 2015, according to the analytical research project Ruward: Track, the company ranked first among the eight major players in the Russian internet banner network market. The ranked networks included Advmaker, Kadam, ADSkape, Post Banners, Propeller Ads, AdForse, and Traffic.ru.[10][11]
Requirements for webmasters
[edit]Before being added to the network, all websites undergo moderation. Website owners participating in Advmaker earn income through clicks or impressions, with payments issued once a month.
Any site that complies with applicable laws and targets a Russian-speaking audience can join the advertising network, provided it meets the following criteria:
- A minimum of 500 unique visitors per day
- An average of more than three visits per visitor
- Russian traffic accounting for over 50% of total traffic[12]
Additionally, websites hosted on free platforms such as Narod.ru or Ucoz are eligible to join Advmaker. The network also offers a referral system, and scheduled payments are made twice a month.[13]
Requirements for advertisers
[edit]The minimum advertising budget required is 5,000 rubles. Websites participating in the network must meet the following conditions:
- No pop-under (click-under) ads
- No erotic materials, viruses, or malicious scripts
- Unique content
- Not hosted on a free hosting service[14]
Types of advertising
[edit]- Clickunder
- Slide banners
- Web banner
- Top Scroll
- Preloader banners
- Video banners
- Mobile redirect
- Branding
Clients
[edit]Major companies such as Yandex, mail.ru, Google, Lingualeo, Svyaznoy, and MeGoGo cooperate with Advmaker.[1] The company has also been bootstrapping online games for over six years, collaborating with notable developers including Wargaming, Panzar, Zzima.com, Bigpoint, Nival, and Gaijin Entertainment, among others.[15]
According to statistics, in 2013, Advmaker attracted 4,217,515 players for its 20 largest clients. In 2014, the company aimed to attract more than six million players. Advmaker covers approximately 10% of the online gaming market in Russia.[16]
References
[edit]- ^ a b "Тест-драйв. Advmaker". billznaet.ru. 2014-04-08. Archived from the original on 2014-06-25. Retrieved 2014-08-03.
- ^ "О компании". advmaker.net. Retrieved 2014-08-03.
- ^ "Рейтинг популярности сайтов России 2009, ТОП-100". sarafannoeradio.org. 2009-12-29. Archived from the original on 2014-07-12. Retrieved 2014-08-03.
- ^ "Топ-50 самых посещаемых сайтов Украины". rbc.ua. 2010-03-23. Retrieved 2014-08-03.
- ^ "100 самых популярных сайтов Беларуси". arafannoeradio.org. 2010-05-18. Archived from the original on 2014-08-08. Retrieved 2014-08-03.
- ^ "Топ-100 сайтов, популярных у казахстанцев". profit.kz. 2010-03-17. Retrieved 2014-08-03.
- ^ ВИТАЛИЙ ПЕТЛЕВОЙ (2010-05-31). "Google всех подсчитал". rbcdaily.ru. Retrieved 2014-08-04.
- ^ "Advmaker участвует в номинации второй ежегодной премии RACE Awards 2014". advmaker.net. 2014-07-04. Archived from the original on 2014-08-08. Retrieved 2014-08-03.
- ^ "Cпонсорами RACE выступят профессионалы в области интернет-рекламы Advmaker!". race-expo.ru. 2014-07-10. Retrieved 2014-08-05.
- ^ "Исследование популярности систем баннерной рекламы Рунета 2015". track.ruward.ru. Archived from the original on 2015-04-02. Retrieved 2015-03-23.
- ^ "Исследование популярности систем баннерной рекламы (развлекательный сегмент) Рунета 2015". cossa.ru. 2015-03-19. Retrieved 2015-03-23.
- ^ "Условия приема". advmaker.net. Retrieved 2014-08-03.
- ^ "Интервью с Advmaker: мы лучше AdSense и РСЯ". kurilo.pro. 2014-05-24. Archived from the original on 2014-08-04. Retrieved 2014-08-03.
- ^ "Условия приема". advmaker.net. Retrieved 2014-08-03.
- ^ "Наши клиенты". advmaker.net. Retrieved 2014-08-03.
- ^ "Как привлечь 5 миллионов игроков в онлайн-игры". cossa.ru. 2014-05-08. Retrieved 2014-08-03.