Adform
 | This article has multiple issues. Please help improve it or discuss these issues on the talk page. (Learn how and when to remove these messages)
|
 | |
| Founded | 2002 |
|---|---|
| Headquarters | Copenhagen, Denmark |
| Area served | Worldwide |
| Founder(s) | Gustav Mellentin, Jakob Bak, Stefan Juricic |
| CEO | Troels P. Jensen |
| Industry | Online Advertising Digital Marketing Ad serving Software as a Service Display advertising |
| Employees | 650+ (2022) |
| URL | https://adform.com |
Adform is a global digital media advertising technology company specializing in real-time programmatic marketing automation technologies. Its operations are headquartered in Europe.[1] The company specialized in the creation of technology that helps digital advertisers, agencies, and publishers create, target, buy or sell, and display digital advertising across internet-connected devices. The company claims to provide technologies for each stage of the digital advertising process. [2]
Product lines
[edit]- When Adform launched in 2003 they were focused on providing ad serving which was supplemented by planning in 2005.
- In 2019 Adform re-branded its Advertiser Edge and Publisher Edge offerings as the Integrated Advertising Platform and the Integrated Advertising Platform for Publishers.[3]
- In 2020 Adform launched an update to its user experience and underlying technology called Adform FLOW which was the winner of the Red Dot Design ward for the Communication Design Category[4] and a 2022 iF Design Award.[5]
Markets
[edit]Adform has offices in 28 countries.[6]
Company Affairs
[edit]The company was the first pan-European DSP.[7] A Series B round of funding for US$5.5 million was closed in early 2014 followed by a 150 million Danish Kroner (US$21.5 million) investment by Danica Pension in late 2015.[8][9] In 2018 an IPO was announced, but later postponed due to uncertainty and volatility in the financial markets at that time.[10] In April 2019, Adform received an external investment from GRO Capital for an undisclosed amount.[11] In April 2020, Troels Philip Jensen replaced Gustav Mellentin as CEO of Adform.[12]
References
[edit]- ^ "Magic Quadrant for Ad Tech". Gartner. Retrieved 2019-11-01.
- ^ "Magic Quadrant for Ad Tech". Gartner. Retrieved 2022-05-23.
- ^ "Thought Leadership". site.adform.com. Retrieved 2019-11-01.
- ^ "The Red Dot Design Awards announces Adform FLOW as winner of Communication Design Category 2021". Campaign Middle East. 2021-09-05. Retrieved 2022-05-23.
- ^ "Adform's ID Fusion Platform Wins Drum Award For Bringing Order to the Identity Ecosystem". site.adform.com. Retrieved 2022-05-23.
- ^ "Adform - Global Offices". adform.com.
- ^ Ad Tech Daily (22 November 2011). "Adform Revolutionizes European Display Advertising by Launching the First Pan-European Demand Side Platform". Ad Tech Daily.
- ^ "Adform New Funding". ExchangeWire.com.
- ^ "150 mil. DKK in funding". Borsen.dk. 2 December 2015.
- ^ A/S, Adform (2018-12-04). "Adform postpones its Initial Public Offering". GlobeNewswire News Room. Retrieved 2019-07-13.
- ^ "Adform Receives Strategic Investment from GRO Capital". site.adform.com. Retrieved 2019-07-13.
- ^ "Adform Welcomes New CEO".