Abercrombie Kids

Template:Abercrombie & Fitch brand abercrombie (in maketing form), or abercrombie kids (officially), is a moderately priced American lifestyle brand from Abercrombie & Fitch Co. This brand is the kid's version of the popular Abercrombie & Fitch, with a "classic cool" theme targeted towards elementary/middle school individuals aged 7 through 14. Abercrombie kids offers apparel designed after the A&F "Casual Luxury" apparel but with smaller sizes. Goods are sold in stores and at their website, abercrombiekids.com.

History

Abercrombie & Fitch introduced "Abercrombie & Fitch Kids" in July 1998 with 9 stores. The purpose was to attract a younger audience to the American Abercrombie brand. The stores feature the same interior design as the A&F "canoe" stores with white facades (the current abercrombie kids look), but had its own kids' twist to it. The stores took the signature color of navy blue as opposed to the A&F gray, played music from younger artists, and marketed with young models to provide a kid's vibe. Early abercrombie models include Lindsay Lohan, Cassie Ventura, and Christina Akatsuka. Abercrombie & Fitch Kids's logo is a standing moose.

Abercrombie & Fitch Kids today

Stores and expansion

Abercrombie & Fitch Kids stores are detailed to give off a "classic cool" vibe. The stores share the same layout as A&F stores, being walled off into five rooms, but are generally smaller in size, play loud electronic dance music from young artists, and display marketing pictures with young models wearing Abercrombie clothing. The signature fragrance, "Cologne 15", is sprayed storewide and on the garments every 30 minutes. As of 2007, abercrombie operates a total of 200 stores in the United States and plans to expand into Canada by 2008. As of February 2008, there are stores in every state except for Alaska, Delaware, Hawaii, Maine, Montana, Nebraska, New Mexico, North Dakota, South Dakota, Vermont, West Virginia, and Wyoming. There is no Abercrombie & Fitch Kids flagship store. Abercrombie & Fitch Kids goods are carried exclusively by Abercrombie & Fitch Kids stores, and are never sold in other retailers. The price points are around the same as its sister store, Hollister Co.

Rename

On April 30, 2008, the company decided to rename the store Abercrombie & Fitch Kids. CEO Mike Jeffries believes it is more appropriate. The website, goods, and stores will be renamed also, starting BTS floorset.

a92 goods

Abercrombie & Fitch Kids has three collections of fragrances for boys and girls. They are: "Chase" cologne and "Spirit" perfume, and "Cologne 15" and "Perfume 15". The brand released the "abercrombie" cologne and perfume set previous to 2006, however, it was retired Christmas 2007. Chase and Spirit were released Christmas 2006 and were followed by Cologne 15 and Perfume 15 which were released Christmas 2007.

Future expansion

Domestic

Abercrombie & Fitch Co. plans on launching 17 new abercrombie stores for the United States by the end of 2008.

International

The abercrombie kids brand will begin its international expansion, following its sister brands A&F and Hollister Co., in Canada The first two stores are to open at the Toronto Eaton Centre and Sherway Gardens (both in Toronto, Ontario). This is to commence in 2008 Expansion into the United Kingdom may follow also.