9lives
9lives | |
|---|---|
| Birth name | Maxwell Warren Jardine |
| Born | March 10, 2004 |
| Genres | |
| Occupation(s) | Record producer, songwriter |
| Years active | 2022-present |
| Labels | Pulse Records |
Maxwell Warren Jardine (born 10 March 2004), known professionally as 9lives, is a New Zealand artist, songwriter and record producer. Known for pioneering the Sigilkore sound, a mix of trap, hyperpop, cloud rap, and electronic music, he has released music collaborations with Odetari, Trippie Redd, Kanii, jnhygs, and Lil Nas X.[1][2] 9lives has an RIAA certified Gold single 'I LOVE YOU HOE' with Odetari,[3] and was named in Rolling Stone Australia's Future of Music, a celebration of the most exciting and innovative artists from Australia and New Zealand.[4]
Life and career
[edit]Maxwell Jardine was born in rural small-town Hawkes Bay, New Zealand and is of South African descent.[1][5] He grew up in a musical household where everybody in his family played instruments, and he played the drums from a young age.[6] 9lives claims that playing the drums is what got him into production in the first place, making his own beats after playing drums for 12 years and eventually transitioning into production drum loops during his free time in high school.[1]
9lives began posting beats and remixes on Soundcloud in 2021.[1] He released his first instrumental project titled '#exclusive' on November 13, 2022.[7] In late 2022 9lives' music, in particular debut single khaos emerald, began going viral on TikTok. "I guess that's how it started" says Maxwell when referring to his early success as an artist, "all those kinds of edits of movie visuals with the sound behind it just started happening out of nowhere".[1] He continued releasing singles more frequently, collaborating with other artists in the undeground to reach new audiences. 9lives released "XTAYALIVE"[8] with jnhygs on February 22, 2023 and "GO (Xtayalive 2)" with Kanii on April 28, 2023 which have both amassed over 50 million streams on Spotify alone.[9] His song "I LOVE YOU HOE" became his first to chart when it reached #3 on the Billboard Dance/Electronic charts on September 2, 2023 as part of the collaborative EP, 3x3, with Odetari.
On January 16, 2024 9lives signed to Pulse Records.[10]
Musical style
[edit]9lives' music has been described as sigilkore or dark trap.[11] He describes his music as "the back end of hyperpop, but more in the space of Radier Klan where it's a bit more dark, grungy and underground".[6] Laura McInnes of Sniffers wrote that 9lives' music "fuses together ethereal lofi trap textures of cloud rap, the manipulated chopped vocal pitches of hyperpop, and the uptempo bounce and animated sound FX of electronic club styles".[1] Jon Barlas of Our Generation Music wrote that "9lives' sound feels like you're fighting a final boss on the last level of Arkham Asylum, gripping your controller ever-so-tightly".[6] He has referred to Luci4 and Raider Klan as musical influences in multiple interviews.[12][1][6]
Discography
[edit]9lives projects including #exclusive, 33.1FM, Odetari collab EP 3x3, and breakout single "XTAYALIVE" have amassed over 400 million streams on Spotify alone.[13]
Extended plays
[edit]| Title | Year | Details |
|---|---|---|
| #exclusive | 2022 |
|
| 33.1FM | 2023 |
|
| 3×3 (with Odetari) |
|
Singles
[edit]| Title | Collaborator | Year | Peak chart position | Certifications | Extended Play | |
|---|---|---|---|---|---|---|
| US Dance | NZ Hot | |||||
| Khaos Emerald | 2022 | — | — | #exclusive | ||
| glacier | — | — | #exclusive | |||
| "XTAYALIVE" | jnhygs | 2023 | — | — | Standalone single | |
| "Go (Xtayalive 2)" | Kanii | — | — | Exiit | ||
| "REASSURE ME" | Odetari | 3x3 | ||||
| "JERK!" | jnhygs | 45 | — | Standalone single | ||
| "I LOVE YOU HOE" | Odetari | 3 | 18 | 3x3 | ||
| "BABY I'M HOME" | Odetari, Kanii | 38 | — | Door to Dusk | ||
| "MULTIMILLIONAIRE" | Trippie Redd, Odetari | 2024 | 43 | — | Standalone single | |
| "light" | skaiwater, Lil Nas X | — | — | |||
| "CANADA" | jnhygs | — | — | Standalone single | ||
| "—" denotes a single that did not chart, or no chart data is available. | ||||||
Awards and nominations
[edit]9lives was named in Rolling Stone AU/NZ's Future of Music 2024,[4] a celebration of the most exciting and innovative artists from Australia and New Zealand.[2]
References
[edit]- ^ a b c d e f g McInnes, Laura (November 28, 2023). "The Myth & Lore of 9lives (Interview)". www.sniffers.co.nz. Retrieved May 4, 2024.
- ^ a b Downs, Sarah (April 22, 2024). "9lives Praises the Power of the Internet on New Single 'CANADA'". Rolling Stone Australia. Retrieved May 4, 2024.
- ^ a b "American Certifications - 9lives". Recording Industry Association of America. March 15, 2024. Retrieved May 4, 2024.
- ^ a b Lochrie, Conor (April 18, 2024). "Meet Rolling Stone AU/NZ's Future of Music". Rolling Stone Australia. Retrieved May 4, 2024.
- ^ "9lives: Why New Zealand Producer Is the Future of Music". Rolling Stone Australia. 2024-10-15. Retrieved 2024-10-22.
- ^ a b c d Barlas, Jon (April 22, 2024). "9lives interview: 'I want to be the Metro Boomin of the underground.'" Our Generation Music. Retrieved May 4, 2024.
- ^ "#exclusive". Spotify. November 13, 2022. Retrieved May 4, 2024.
- ^ "9Lives Songs, Albums, Reviews, Bio & More | Al..." AllMusic.
- ^ "9lives artist page on Spotify". Spotify. Retrieved May 4, 2024.
- ^ "Pulse Records signs South African artist 9lives". www.musicweek.com. Retrieved May 4, 2024.
- ^ "9lives' Latest Single Pushes Sigilkore". Office Magazine. 2024-04-19. Retrieved 2024-10-22.
- ^ 9lives in studio w/ Bear1Boss, Rio Leyva | Day in the life + Interview. Retrieved 2024-05-04 – via www.youtube.com.
- ^ Paine, Andre (January 16, 2024). "Pulse Records signs South African artist 9lives". www.recordoftheday.com. Retrieved May 4, 2024.
- ^ Peaks on the Hot Dance/Electronic Songs chart:
- "I Love You Hoe": "Hot Dance / Electronic Songs" Billboard. September 2, 2023. Retrieved May 4, 2024.
- "Baby I'm Home": "Hot Dance/Electronic Songs". Billboard. September 2, 2023. Retrieved May 4, 2024.
- "Jerk!": "Hot Dance/Electronic Songs". Billboard. December 16, 2023. Retrieved October 22, 2024.
- "Multimillionaire""Hot Dance/Electronic Songs". Billboard. February 3, 2024. Retrieved October 22, 2024.
- ^ Peaks on the RMNZ Hot Singles chart:
- "I Love You Hoe": "NZ Hot Singles Chart". Recorded Music NZ. August 21, 2023. Retrieved May 4, 2024.