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WhereScape is a [[data warehousing]] [[software]] company with offices in [[Portland,_Oregon|Portland]] [[Oregon]], [[Auckland]] [[New Zealand]] and [[Wokingham]] [[UK]].
WhereScape is a [[data warehousing]] [[software]] company with offices in [[Portland,_Oregon|Portland]] [[Oregon]], [[Auckland]] [[New Zealand]] and [[Wokingham]] [[UK]].

Revision as of 02:26, 25 July 2011

WhereScape is a data warehousing software company with offices in Portland Oregon, Auckland New Zealand and Wokingham UK.

WhereScape
Company typePublic
IndustryData Warehousing
FoundedAuckland, NZ (1998)
HeadquartersPortland Oregon, Auckland New Zealand, Wokingham, United Kingdom
Key people
Michael Whitehead
Wayne Richmond
Mark Budzinski
Perry Samson
Marc Demarest
ProductsWhereScape 3D, WhereScape RED
Number of employees
+30
Websitewww.wherescape.com

History

WhereScape was originally founded in Auckland, New Zealand [1] during 1999 by co-founders Michael Whitehead (CEO) and Wayne Richmond (CTO). [2] The company was formerly named Profit Management Systems, but due to expansion to America during 2002 the company was required to undertake a new image and officially changed their name to WhereScape.[2]

WhereScape now operate out of regional headquarters in Portland – Oregon, Auckland – New Zealand, and Wokingham – England.[1] Today, nearly 500 organizations worldwide use WhereScape software products. [3]

WhereScape Products

WhereScape are an independent software vendor who plan, build and develop data warehouses and data marts. WhereScape’s products are used in business intelligence project in commercial environments: from normal-form enterprise data warehouses and data vaults, through user access layers and tiers of dependent data marts, to standalone data marts and reporting systems. [3]


WhereScape 3D
This data driven design tool is WhereScape’s newest product (released May 2011). It is claimed to be the industry’s first planning and reality testing tool for data warehousing and business intelligence projects. The product produces project design documentation and an implementation-ready design through the process of source and target exploration and modelling, usability and data legibility, and scoping, sizing and costing activities. WhereScape 3D is compatible with WhereScape RED for automated build-out, or can be used for input to a manual build or a third party tool set.[4]

WhereScape RED
This integrated development environment (IDE) is claimed to transform traditional approaches to building, deploying, managing and renovating data warehouses and data marts. [5] WhereScape RED unites source system exploration, ELT, dimensional and normal-form target schema design, and dependent cube-building construction with an integrated operations and management environment and a metadata repository, allowing small teams of data warehousing professionals to implement data warehouses using agile methodologies, practising iterative-build-and-test disciplines and involving key end-users in the build process. [6] All build-and-operate metadata is customizable, rewritable and stored in a central, managed and versioned repository, bringing application programming discipline, tool integration and automated documentation generation to data warehouse build projects. [7]

Customers and Partnerships

Today, nearly 500 organizations worldwide - in every vertical market segment, and in the public and private sectors - use WhereScape software products. (CIO NZ Staff, 2010) WhereScape customers include Hewlett-Packard, Oracle, IBM, Fonterra, SkyCity, ASB, Vero, Vodafone[2] and the fast food chain Subway. [8]

Recent News for 2011

  • September 2007: WhereScape won a Red Herring 100 Asia 2007 Award. In the past Google, Yahoo and Skype have won Red Herring awards. [9]
  • November 2009: Michael Whitehead was invited to the Boulder BI Brains Trust by Claudia Imhoff. This event has been attended in the past by IBM, Teradata, BIS2.[8]
  • September 2010: WhereScape worked with Contrast Media to get potential customers attention via mobile tagging at a large technology tradeshow. The mobile barcode tagging was a success as people began asking “how come I haven’t got a sticker”. [10]

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Notes

  1. ^ a b Pamatatau, R. (2004, 20 Jan). "WhereScape sets up for European sales campaign". The New Zealand Herald. {{cite web}}: Check date values in: |date= (help)
  2. ^ a b c Nikiel, C. (2007, 19 Nov). "What, when, why and WhereScape". The New Zealand Herald. {{cite web}}: Check date values in: |date= (help)
  3. ^ a b Humphrey, S. (2011, 14 Feb). "WhereScape Launches New Solution for SQL Server Fast Track Data Warehouse 3.0". Business Wire. {{cite web}}: Check date values in: |date= (help)
  4. ^ Humphrey, S. (2011, 20 May). "WhereScape Introduces Data Driven Design Tool". Business Wire. {{cite web}}: Check date values in: |date= (help)
  5. ^ "Teradata Partner". Teradata. Retrieved July 19, 2011.
  6. ^ "Senturus technology". Senturus. Retrieved July 19, 2011.
  7. ^ Klebanov, R. (2011, 2 Feb). "Getting agile with WhereScape RED and Balanced Insight Consensus". {{cite web}}: Check date values in: |date= (help)
  8. ^ a b Gifford, A. (2010, 13 Jan). "Kiwi data warehousing soars". The New Zealand Herald. {{cite web}}: Check date values in: |date= (help)
  9. ^ "Kiwi IT company wins top tech award". The New Zealand Herald. 2007, 18 Sept. {{cite web}}: Check date values in: |date= (help)
  10. ^ Twose, H. (2010, 27 Sept). "Phone tags give advertisers extra edge". The New Zealand Herald. {{cite web}}: Check date values in: |date= (help)